UNITED AIRLINES: New Advertising Storyboards
Recent United Airlines ad offering friendly service… Just a few days ago, I wrote that Pepsi should have called the Media Guy before their ill-conceived Kendall Jenner ad launched. Apparently all that was needed was for another major brand to screw up royally in real time to have them breathing a sigh of relief. In […]
PEPSI: You Should Have Called The Media Guy!
Okay, so where am I? I’m waiting by the phone hoping Indra Nooyi, the CEO of PepsiCo, dials my ten digits so we can discuss their latest Kendall Jenner spot. I mean, I feel for Indra Nooyi because how many people at Pepsi are going to get fired? I say this is because I can’t […]
Logos: Inside the Creative Lab
Famous last words: “Can you whip out the logo for new client today?!” Are you kidding me? “Whip out a logo?” It’s not as easy as it looks. Every person from the CEO to the janitor gets to weigh in on the new brand identity. It’s simple, right? Think again. There’s more to whipping out […]
Driving in LA
Traffic, traffic, traffic. It gives you a lot of time to think, rant and reflect. Is this the price we pay for good weather? Do we have to be depressed every quarter mile? Hello Mayor Villaraigosa…I can’t go for any stretch of a drive without seeing graffiti, barbed wire, trash, a hobo or a sign […]
