AD OF THE WEEK/MONTH/WHATEVER: Heinz Oscars Snub
Heinz ketchup has joined the growing list of stars who are frustrated with being snubbed at the Oscars. I’m not kidding here. After hundreds of appearances in movies, Kraft Heinz Canada has propelled a humorous campaign into social media and it left me wondering why I didn’t come up with this myself. With the Oscars […]
The Biz: Art Director Kits and The Man in the Hathaway Shirt
In the last installment of The Biz, I recalled origin stories about my life in the New York ad agency world, including Schelp-Rock, copywriters, and would-be vampires. In the continuing saga of agency life, here’s an ode to a shirt ad that inspires even today… *Read the copy below… Back at the agency I was […]
Pimping Out Atlanta
Okay, so where am I? I’m out on vacation from my 60 hour a week marketing gig working my other media job that I can only do when I’m on vacation. Good thing my 60 hour a week career has a liberal time-off policy akin to the countries of France and Brazil. Ah, the things […]
Saving the Spirit of Christmas
Okay, so where am I? Currently I’m drive straight into the hellfire known as the Skirball Fire that’s across from The Getty Center threatening to shut down the freeway and burn down every decent home along the way. God bless the first responders and the Los Angeles Fire Department for trying to save our homes, […]
Gorillas
Before I get to the AD OF THE WEEK/MONTH/WHATEVER, I need to get something off my chest about the box office gorilla, Titanic. If you think I’m going to bore you with the myth :they could have fit on the door but Rose just wouldn’t share,” then think again. It’s been proven (somehow) that they could […]
Ink on the Soul: The Psyche of a Copywriter
Okay, so where am I? I sitting in my hotel room staring at a keyboard that doesn’t move and won’t move as a wrestle with my inadequacies that only copy can deliver to an imperfect mind. It both frightening and paralyzing. I have four books in print, countless commercials still on air, and a straight […]
SUMMER LEARNING: Bras Can Solve Road Rage
Okay, so where am I? I just pulled off an impressive haul at the 38th Telly Awards. I’m stuck in traffic on the 101 Freeway near Hollywood, watching the world swirl around me in a rage (more on that later). One good thing about traffic is that you get a lot of chance to think. […]
California Dreamin’
Okay, so where am I? I’m at the local 7-11 buying my twice weekly Powerball tickets. My grandfather always said I was going to win the lottery and I believed him. Today I have good reason to buy a couple of $2 orange tickets because the jackpot is worth about $447 million dollars. Yes, a […]
#ThankYouBob
This is beginning to be a yearly column all of the sudden… My Los Angeles Kings* flamed out on their way to the Stanley Cup. Shoot, they didn’t even make the playoff this year. Nothing left to cheer for in the 2017 playoffs except every team playing the loathsome Anaheim Ducks. Attention NHL: let’s get […]
Radio Ads: The Secret Formula
Okay, so where am I? I’m on a conference call with the big bosses of Strong Zero based in Tokyo trying to get them to change the radio ad that I penned. Why should I campaign for change? Take a look at the television version they made: This is definitely NOT what I had in […]
