Finding the Perfect Media Guy House…
LA is a gentle line of homes without a city // You see some summers when a row of properties burn like a sacrifice above the desert // Moreover it’s more really the slow sleepy whip of driven-by Starbucks in strip malls // It’s a petro haze // A lowrise watercolor forever outshone by its […]
Ink on the Soul: The Psyche of a Copywriter
Okay, so where am I? I sitting in my hotel room staring at a keyboard that doesn’t move and won’t move as a wrestle with my inadequacies that only copy can deliver to an imperfect mind. It both frightening and paralyzing. I have four books in print, countless commercials still on air, and a straight […]
SUMMER LEARNING: Bras Can Solve Road Rage
Okay, so where am I? I just pulled off an impressive haul at the 38th Telly Awards. I’m stuck in traffic on the 101 Freeway near Hollywood, watching the world swirl around me in a rage (more on that later). One good thing about traffic is that you get a lot of chance to think. […]
Cutting Corners, and Lackthereof
Everything starts with denial. “I don’t need my glasses.” “I’m not gaining weight.” “I’m not slowing down.” “I’m not out of shape.” But I was. All of it! The 1920s penny scale in the entry way and the notches on my belt didn’t lie. Those bastards have crystal balls. So about a year ago, I […]
The Idea
In the beginning of advertising, it was all about The Idea. The goal was to be talked about, from the playground to the bar. To be a cultural icon. Viral before viral was viral. The goal now? I have no idea. We’re not talking about commercials, jingles, and magazine ads anymore. They aren’t about us. […]
Great Ads Come From Old Typewriters and Unibomber-style Hoodies…
Okay, so where am I? Yesterday’s email from the Telly Awards letting me know that I am now an 11-time winner launched a quickie celebration until the very next email reminded me of the pending deadlines I have on a handful of projects, each demanding their own slice of greatness. Great. Just great. Where to […]
Scratching the Back of the Hand that Feeds You
Okay, so where am I? I’m checking email and low and behold, hard work pays off sometimes. I just received notification that I am officially a 10-time Telly Award winner. Always nice to be honored amongst the best in TV and cable, digital and streaming, and non-broadcast productions. In the old days I’d celebrate all […]
Good Luck and New Business
Okay, so where am I? It’s award season in the ad game and that means there are submissions to do in my spare time (yeah, what’s that?) for such awards as the CLIOs, Tellys, the SHORTYS, the Effies, and more. Today, I spent the morning sifting through the 2016 to find the right pieces to […]
Reigning Queen of the National Beauty Scene
Sit down for this….it’s been over four years, since we spoke with Lola, aka Loni, aka the Reigning Queen of the National Beauty scene. Regular readers fondly recall the Brooklyn girl with enough positive energy to runneth your cup over many times. Now she’s back for another round… BACK STORY In 2009, I was on […]
Ikea’s Brilliant Pivot
Who wore it better? Okay, so where am I? Retail therapy was in order this past week. Hey, what can I say? Nice shoes are the cornerstone of any wardrobe. Add a pair of Louis Vuitton Racetrack Moccasins to a pair of jeans and a blazer and you’re set for also any event or a […]
