Ink on the Soul: The Psyche of a Copywriter
Okay, so where am I? I sitting in my hotel room staring at a keyboard that doesn’t move and won’t move as a wrestle with my inadequacies that only copy can deliver to an imperfect mind. It both frightening and paralyzing. I have four books in print, countless commercials still on air, and a straight […]
Intolerable Sarcasm featuring Stupid Tourism Ads
Jeez, I didn’t know my sarcastic reaction to Emirates Airlines’ Hello Tomorrow advertising would ripple through Dubai all the way to the Democratic People’s Republic of Korea, aka the DPRK. First Chairman of the National Defense Commission of the DPRK, First Secretary of the Workers’ Party of Korea, Supreme Commander of the Korean People’s Army, [&
Soft Balls
The Super Bowl with its 100 million plus viewers is around the corner. The recent deflated football scandal from last week’s conference championship game brought to light that personal brand is the ultimate selling point. Sal Paolantonio, reporter for ESPN, aka the Worldwide Leader in Sports, theorized that New England Patriots quarterback Tom Brady, aka […]
