The Biz: Art Director Kits and The Man in the Hathaway Shirt
In the last installment of The Biz, I recalled origin stories about my life in the New York ad agency world, including Schelp-Rock, copywriters, and would-be vampires. In the continuing saga of agency life, here’s an ode to a shirt ad that inspires even today… *Read the copy below… Back at the agency I was […]
Down the Rabbit Hole with Infomercials
Okay, so where am I? Most of my regular readers know I am always on the search for that Big Idea. It’s something I learned the importance of from a, intimate David Ogilvy talkback I scored tickets through a viscous corporate ladder climber I was dating at the time. Research and writing were the keys back […]
Scratching the Back of the Hand that Feeds You
Okay, so where am I? I’m checking email and low and behold, hard work pays off sometimes. I just received notification that I am officially a 10-time Telly Award winner. Always nice to be honored amongst the best in TV and cable, digital and streaming, and non-broadcast productions. In the old days I’d celebrate all […]
Writing Tips from the Master (Not Me!)
#5. “Never write more than two pages on any subject.” Many days it seems, I am asked how to be a good writer. To be sure, I don’t know why people come to me. Humbly I say, you either love my writing or you hate it (but geez, I hope more love it than hate […]
