The Idea
In the beginning of advertising, it was all about The Idea. The goal was to be talked about, from the playground to the bar. To be a cultural icon. Viral before viral was viral. The goal now? I have no idea. We’re not talking about commercials, jingles, and magazine ads anymore. They aren’t about us. […]
Don Draper is a Demigod
Only Don Draper could write $1,000,000 checks AND have his ads run 50 years later. Today I ask myself this definitive questions: Is is bad to be jealous of a fictional character? Strolling through New York City—49th and 7th to be exact—revealed that Don Draper’s “Pass the Heinz” ads are running a full fifty television […]
