The Idea
In the beginning of advertising, it was all about The Idea. The goal was to be talked about, from the playground to the bar. To be a cultural icon. Viral before viral was viral. The goal now? I have no idea. We’re not talking about commercials, jingles, and magazine ads anymore. They aren’t about us. […]
California Dreamin’
Okay, so where am I? I’m at the local 7-11 buying my twice weekly Powerball tickets. My grandfather always said I was going to win the lottery and I believed him. Today I have good reason to buy a couple of $2 orange tickets because the jackpot is worth about $447 million dollars. Yes, a […]
Ikea’s Brilliant Pivot
Who wore it better? Okay, so where am I? Retail therapy was in order this past week. Hey, what can I say? Nice shoes are the cornerstone of any wardrobe. Add a pair of Louis Vuitton Racetrack Moccasins to a pair of jeans and a blazer and you’re set for also any event or a […]
The Death of the Small Ad Agency
Goldilocks says to choose just the right size agency… With all of my awards show and hockey talk lately, I’ve heard from quite of few loyal readers, that I haven’t given enough attention to the nuts and bolts of the ad business as of late. This got me thinking of my current passion [read: not […]
PEPSI: You Should Have Called The Media Guy!
Okay, so where am I? I’m waiting by the phone hoping Indra Nooyi, the CEO of PepsiCo, dials my ten digits so we can discuss their latest Kendall Jenner spot. I mean, I feel for Indra Nooyi because how many people at Pepsi are going to get fired? I say this is because I can’t […]
Don Draper is a Demigod
Only Don Draper could write $1,000,000 checks AND have his ads run 50 years later. Today I ask myself this definitive questions: Is is bad to be jealous of a fictional character? Strolling through New York City—49th and 7th to be exact—revealed that Don Draper’s “Pass the Heinz” ads are running a full fifty television […]
Blame Trump! Misguided Super Bowl 51 Commercials
Okay, so where am I? ** – More than a caption – see below I may or may not be at the Super Bowl witnessing the greatest comeback in the great Super Bowl ever played. Or I may have just attended the Oscars Nominees Luncheon at the Beverly Hilton. No, I’m not a nominee, but […]
Collaboration
Are you a Ringleader? Skeptic? Stealth Ninja? The top nine collaboration types that exist within an organization have been identified. Collaboration. It’s an important component of any successful marketing campaign. But successful collaboration is easier said than done. Just like there are multiple types of personalities that interact with one another differently, there a
Emirates Airlines has Jumped the Shark
Full disclosure. It pains me to do this critique. I’ve flown Emirates Airlines many times and love their business class services and economy class entertainment. But really, their print advertising has crossed over and jumped the shark. Mary Wells, architect of the Braniff “End of the Plain Plane” ad campaign, is certainly sitting in her […]
For Your Consideration…
Okay, so where am I? Not everyone can look like this in a rented Vera Wang tux. #LifeGoals Now that the Emmy Award nominations have been announced I’ve gone underground for a few days, escaping Los Angeles, ever so briefly. I mean, really, how many Emmy consideration billboards for obscure shows on networks I’ve never […]
