California Dreamin’
Okay, so where am I? I’m at the local 7-11 buying my twice weekly Powerball tickets. My grandfather always said I was going to win the lottery and I believed him. Today I have good reason to buy a couple of $2 orange tickets because the jackpot is worth about $447 million dollars. Yes, a […]
Scratching the Back of the Hand that Feeds You
Okay, so where am I? I’m checking email and low and behold, hard work pays off sometimes. I just received notification that I am officially a 10-time Telly Award winner. Always nice to be honored amongst the best in TV and cable, digital and streaming, and non-broadcast productions. In the old days I’d celebrate all […]
Good Luck and New Business
Okay, so where am I? It’s award season in the ad game and that means there are submissions to do in my spare time (yeah, what’s that?) for such awards as the CLIOs, Tellys, the SHORTYS, the Effies, and more. Today, I spent the morning sifting through the 2016 to find the right pieces to […]
Metaphorical Empty Chair Mondays
Okay, so where am I? I’m at the beach pondering life. Some days call for what I call “Metaphorical Empty Chair Mondays.” These are deep days were I watch the sun rise or set above the California coast. The sound of the sea lets me close my eyes and look for clarity. My soul evolves […]
Reigning Queen of the National Beauty Scene
Sit down for this….it’s been over four years, since we spoke with Lola, aka Loni, aka the Reigning Queen of the National Beauty scene. Regular readers fondly recall the Brooklyn girl with enough positive energy to runneth your cup over many times. Now she’s back for another round… BACK STORY In 2009, I was on […]
Ikea’s Brilliant Pivot
Who wore it better? Okay, so where am I? Retail therapy was in order this past week. Hey, what can I say? Nice shoes are the cornerstone of any wardrobe. Add a pair of Louis Vuitton Racetrack Moccasins to a pair of jeans and a blazer and you’re set for also any event or a […]
The Death of the Small Ad Agency
Goldilocks says to choose just the right size agency… With all of my awards show and hockey talk lately, I’ve heard from quite of few loyal readers, that I haven’t given enough attention to the nuts and bolts of the ad business as of late. This got me thinking of my current passion [read: not […]
#ThankYouBob
This is beginning to be a yearly column all of the sudden… My Los Angeles Kings* flamed out on their way to the Stanley Cup. Shoot, they didn’t even make the playoff this year. Nothing left to cheer for in the 2017 playoffs except every team playing the loathsome Anaheim Ducks. Attention NHL: let’s get […]
UNITED AIRLINES: New Advertising Storyboards
Recent United Airlines ad offering friendly service… Just a few days ago, I wrote that Pepsi should have called the Media Guy before their ill-conceived Kendall Jenner ad launched. Apparently all that was needed was for another major brand to screw up royally in real time to have them breathing a sigh of relief. In […]
Radio Ads: The Secret Formula
Okay, so where am I? I’m on a conference call with the big bosses of Strong Zero based in Tokyo trying to get them to change the radio ad that I penned. Why should I campaign for change? Take a look at the television version they made: This is definitely NOT what I had in […]
