Ikea’s Brilliant Pivot
Who wore it better? Okay, so where am I? Retail therapy was in order this past week. Hey, what can I say? Nice shoes are the cornerstone of any wardrobe. Add a pair of Louis Vuitton Racetrack Moccasins to a pair of jeans and a blazer and you’re set for also any event or a […]
The Death of the Small Ad Agency
Goldilocks says to choose just the right size agency… With all of my awards show and hockey talk lately, I’ve heard from quite of few loyal readers, that I haven’t given enough attention to the nuts and bolts of the ad business as of late. This got me thinking of my current passion [read: not […]
#ThankYouBob
This is beginning to be a yearly column all of the sudden… My Los Angeles Kings* flamed out on their way to the Stanley Cup. Shoot, they didn’t even make the playoff this year. Nothing left to cheer for in the 2017 playoffs except every team playing the loathsome Anaheim Ducks. Attention NHL: let’s get […]
UNITED AIRLINES: New Advertising Storyboards
Recent United Airlines ad offering friendly service… Just a few days ago, I wrote that Pepsi should have called the Media Guy before their ill-conceived Kendall Jenner ad launched. Apparently all that was needed was for another major brand to screw up royally in real time to have them breathing a sigh of relief. In […]
Radio Ads: The Secret Formula
Okay, so where am I? I’m on a conference call with the big bosses of Strong Zero based in Tokyo trying to get them to change the radio ad that I penned. Why should I campaign for change? Take a look at the television version they made: This is definitely NOT what I had in […]
PEPSI: You Should Have Called The Media Guy!
Okay, so where am I? I’m waiting by the phone hoping Indra Nooyi, the CEO of PepsiCo, dials my ten digits so we can discuss their latest Kendall Jenner spot. I mean, I feel for Indra Nooyi because how many people at Pepsi are going to get fired? I say this is because I can’t […]
