Ponderings…

“Advertising is what you do when you can’t go see
somebody.”– Fairfax Cone

In real life, when you go see someone, you’re usually not
going to get something from them. Maybe you are. But more likely you’re going
to share something with them. A story. A meal. Your thoughts on the latest Game
of Thrones. Something.

But for some reason, advertising likes to show up on your
doorstep both uninvited and asking for something. A bad
combination. Generally when that happens in real life, people slam the
door.

The moral of the story: don’t demand attention until
you’ve got something good to share. The rest takes care of itself.