Rediscover Your Belief in Magic
COMMERCIAL CAMPAIGNS
Visual identity.
Brand awareness.
Advertising and marketing campaigns built on a killer concept.
Want to raise the bar? You’ve come to the right place.
“It kinda works like magic.”
-Steve Jobs
Positioning. Brand image. Big ideas.
My mentor in my early New York City ad agency days told me that these are the three pillars of producing advertising that sells. The average person is bombarded with advertisements all day, every day. More than they can handle. Pop-ups, banners, billboards, ads that appear mid-video. In the midst of all the noise, how do you get someone to purchase your product or service?
It used to be that the loudest would win the day. These days, the Internet has changed everything. Why? Because everyone can hypothetically be the loudest. Just remember, loud does not always equal smart. Your campaign can be loud and in their face, but that doesn’t ensure your products will be flying off the shelves. Customers are smarter than ever.
Crafting a sage advertising or marketing campaign can be mystifying, time-consuming, and expensive—which is exactly why you need a fresh set of eyes. My campaigns have been seen all over the world and have resulted in media buys exceeding $200 million. I will help reinvent your ad campaign strategy to gain the ROI you seek, without the excessive clutter.
It is a delicate dance that requires bravery, bravado, courage, and a little bit of envelope-pushing. It involves putting the pieces of the puzzle together just right, until they interlock into that perfect, magical fit.
Will it make a world of difference? Absolutely.