Disney Meets Instagram
Instagram is now a media monster with well over 300 million members who share upwards of 70 million videos and photos every day. Brands are flocking to it because it seems that no one pays attention to branded interactions on Facebook and Twitter anymore. Take this little nugget found on Sprout Social: At 4.21%, Brand […]
Twitter, mwitter!
Let’s get this straight: Politics aside, I love Turkey. But when I see a juicy media story, I have to pounce. I’ve been peddling media, media campaigns and the like for nearly thirty years – geez, if I wasn’t having so much fun I would say I’m getting pretty old. Let me tell you this, […]
MGS Chat: Derek Jeter
Well. A little while back I wrote about how a tweet about Alex Rodriguez stopped a commercial shoot. You can imagine what happened when Yankees shortstop sat down for a quick (less than 15 minutes) interview discussing being shut down for the season. Here’s the full interview… How disappointed are you having to sit out […]
Aw fawk!
The studio came to a complete halt. My decidedly New York-union commercial crew was mesmerized by a post that hit the grip’s Twitter account. “Cashman just told A-Rod he should just shut the fawk up on Twittaw. He’s a badass.” From there it was wall-to-wall Noo Yawk Tawk, because after all, there are only two […]
Taking Credit Where Credit is (Maybe) Not Deserved…
Is it any wonder that Christina Aguilera’s Twitter followers went up 100k since the #jeffyandlola column hit two weeks ago? Photo by: Michael Lloyd
Postcards and Voodoo Dolls
Memo to the Marketing Department: Stop sticking pins in your Direct Mail doll. However the post office may have offended you–What, did it take one of the stripes from Old Glory? Did it say “I love George W. Bush?” Misspell your Twitter update?–surely you’ve punished the greatest promotional vehicle enough. It’s time to remove your […]