Last one from this year’s Oscars (I promise)…here’s a little story I did that was picked up nationally…

Leo wins the big one.

The Oscars take an awards ceremony and elevates it to a level that all other events can only dream of; at least on television. More people watch television than go to movies, especially now with movie prices nearing twenty dollars. The levels of fashion, the A-listers, and the venue all combine to deliver nearly a billion sets of eyeballs to the ABC telecast of the show. Here we go backstage and show you the life of a reporter behind the scenes.

The 88th Academy Awards telecast was a unique experience from the get-go because of the entire diversity / #OscarsSoWhite issue that plagued the usual positive vibe that the promise of a golden, 8.5 pound, 24K statuette will usually deliver. The tone started on the unusually muted tone of the red carpet and continued all night. The diversity issued was imbued throughout the evening and into the press room.

Host Chris Rock

All of the reporters that were in attendance were literally on the edge of our seats. We simply didn’t know where the issue was going to take us. Oscars telecast host, Chris Rock, made no public statement after the controversy broke out and stayed silent all the way through to curtains up on the telecast. The controversy heightened on the speculation he was going to address it, gloss over it, or maybe make a serious statement and move on. Turns out, he hit the ground running and it was a full throttle assault on the controversy…

• “Man, I counted at least 15 black people on that montage. I’m here at the Academy Awards, otherwise known as the White People’s Choice Awards.”
• “This is the wildest, craziest Oscars to ever host, because we’ve got all this controversy. No, no black nominees, you know, and people are like ‘Chris, you should boycott. Chris, you should quit. You should quit.’ How come there’s only unemployed people that tell you to quit something, you know? No one with a job ever tells you to quit.”
• “It’s the 88th Academy Awards. It’s the 88th Academy Awards, which means this whole no black nominees thing has happened at least 71 other times. O.K.?”
• “…in the 50s, in the 60s … we had real things to protest at the time, you know? We had real things to protest; you know, we’re too busy being raped and lynched to care about who won best cinematographer. You know, when your grandmother’s swinging from a tree, it’s really hard to care about best documentary foreign short.”
• …and on he went, a 14-minute monologue and every word had to do with diversity.

There was a very tangible impact from the controversy that spread to the media room. Backstage, there were more African-American reporters in the press corps than we had ever seen. Most were from outlets we had never heard of, or had ever attended an Academy Awards.

From the minute the issue became a controversy, the Academy was very self-conscious and that was evident from what we saw last night. They bent over backwards to admit there was a problem. They took blame for it, saying collectively, “Yes, there is a problem and we plan to do something about it. We are going to change things.”

Eddie Redmayne and Cheryl Boone Isaacs

Indeed, President of the Academy Board of Governors, Cheryl Boone Isaacs, said, “…there’s a brand new world coming…”  alluding to their four-year plan to double the minorities in the voting members contingency and the Board of Governors.

Oscar-winner Eddie Redmayne, and Academy President, Cheryl Boone Isaacs, on the red carpet.
The telecast took shots at themselves during the telecast. Some of the nominated films for Best Picture were altered via CGI to insert black actors into the films’ lead roles. In the media room, there were laughs, but after a while their was a backlash and complaints that the Academy was too over the top, where it was actually making fun of the controversy. Ah, sometimes there is no winning.

As soon as we exhaled, the moans started coming about the political pontifications of the show:

Kerry Washington and Henry Cavill backstage.

Best Costume Design winner Jenny Beavan championed for environmental water issues during her acceptance speech. “I’ve been thinking about this a lot, but actually it could be horribly prophetic, Mad Max, if we’re not kinder to each other, and if we don’t stop polluting our atmosphere, so you know, it could happen.”

Adam McKay, winner for Best Adapted Screenplay for The Big Short at the took the opportunity to warn voters of candidates who take money from questionable places, including “weirdo billionaires,” during his acceptance speech. His movie, a financial dramedy that warns against big banks and corrupt financial systems. McKay continued, “Most of all, if you don’t want big money to control government, don’t vote for candidates that take money from big banks, oil or weirdo billionaires: Stop!”

Even Leonardo DiCaprio jumped on his soapbox to discuss global warming.

Backstage McKay was asked if  he had someone in mind during his speech and he replied, “No, I was speaking about both parties.” He elaborated in detail about the big corporations, the banks and the problems with America to the point where the press covering it tuned out to the point where they were murmuring about their wishes that people would go back to just thanking their agents and their families.

(Let’s face it, reporters are complainers at heart.)

One of the fun skits of the night turned out to be the Girl Scout fundraising. Rock spun a nice storyline where his daughters are always finishing second to another parent’s troop. To make up for that, he asked to millionaires in the audience to pony up and help the girls sell more cookies. And sell they did, to the tune of $65,000 plus raised.

$65k to the Girl Scouts!

But backstage there were more under-the-breath whispers asking, “where’s Hispanic Girl Scouts, or the Asian troop? We have the African-American girl scouts out there, so where are rest of the ethnic groups.” In effect from there, it was a collective griping session about what kind of diversity was need. The claws were out on the press corps looking for anything to poke holes into the efforts of healing. So in case you missed it, there is no winning in the press room.

Sam Smith’s grossly inaccurate Oscars acceptance speech (for Best Original Song) produced a profanity-laced tirade that was directed loudly and inward towards himself as the press corps called him out. Many scurried to the buffet served by Wolfgang Puck.

If you found the time, the food in the press room is Beverly Hills chic; and that’s an understatement. On the menu: spring rolls, assorted sandwiches with artisan bread and pretzel rolls, pesto bow-tie pasta, shrimp cocktail, rigatoni, with marinara sauce, beef and chicken empanadas, grilled chicken skewers rolled in sesame seeds, beff skewers, assorted meats including peperoni, capicola, mortadella, and salami, cheeses, assorted nuts, dried fruits, and a dessert table with four different cakes, cookies, and fresh fruit.

There was Oscar-shaped salmon with caviar at the Governor’s Ball.

Hey, where’s Jada? Protests outside the Oscars.

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I’m definitely NOT in Compton getting ready for the premiere of the N.W.A. bio pic Straight Outta Compton. (Although I did some of my early years living there with my dad in our Trek of Diversity that lasted until my mid-teens. But that is, of course, a story for another day.) I’m hoping to do another #TBT this coming week and catch the movie with my main bro Josh who has a strange fascination with the flick.

The dog days of summer marked the time where the ad world crawls to a much slower turtle pace. We cash in our favors using those promises of corporate timeshares and free airline miles to get our tourism on and plan the next campaign in some Croatian villa. spend It’s midsummer, when much of the media and marketing world slows way down. But, then something special happens every now and again.

Take the marketing machine that is Beats by Dre. I’ve worked for a headphone company who was deathy afraid of taking chances on marketing and advertising. The result? No net gain in the last five years worth of sales. This is a product far superior when compared to Beats. But a mediocre product hasn’t stopped Beats from dominating the market and making a billionaire out of Dr. Dre (he, being the co-founder Beats Electronics and a key member of N.W.A).

The company saw a rare opportunity with opening of Straight Outta Compton and created an incredible social buzz with the brilliant a meme generator that’s turned social media on its ear. The generator takes a picture you supply, turns it to black and white and lets you adorn it with huge copy across it: “Straight Outta [insert hometown].” Nearly 200,000 Instagram pictures—some sincere and many comedic—have been posted prior to the release the hashtag #straightoutta.

HAPPY BIRTHDAY TO MY FUTURE EX-WIFE

Before I forget…happy birthday to the woman I have photographed on the red carpet countless times and jokingly (?) told the world will be my future ex-wife: Jennifer Lawrence.

Time Magazine summed up my faux obsession perfectly, “Oh, Jennifer Lawrence. You’re the girl we can all imagine being best friends with, and you also happen to be a wildly famous Oscar-winning actress.”

Read their take on The 25 Most Jennifer Lawrence Things Jennifer Lawrence Has Ever Done.

THREE STORIES NOT TO MISS

3. The Inside Story on Why Burger King Sells Red Burgers in Japan
What Better Way to Get Some Brand Attention on a Tight Budget?

2. CBS Is Commanding a Record $5 Million for 30-Second Super Bowl Ads Up 11% from last year’s game
The cost of advertising during the Super Bowl continues to rise, setting CBS up for a record haul for next February’s big game.

1. Get Ready for the Latest Craft Brew, and Your New Breakfast of Champions: Wheaties Beer
The Breakfast of Champions is getting its buzz on. Wheaties, usually known for its marketing around sports stars, has partnered with a craft brewer to sell a beer called HefeWheaties.

AD OF THE WEEK/MONTH/WHATEVER

ARE YOU RIDIN’ WITH BIDEN?

The presidential election doesn’t take place until late 2016, but things are already mighty strange. On sale at some of candidates’ campaign stores are red Trump party cups for sale, Grillary Clinton aprons and Rand Paul 3-foot birthday cards. My fundraising oddity can be found on the  Draft Biden 2016 website:

“Draft Biden 2016 excited to announce our new bumper stickers, designed by volunteer David Colman. These are 4″ by 6″ oval full color with an EZ peel back and are union printed. Show your support for the VP! $5.00”

The apocalypse is definitely upon us!

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