Okay, so where am I? 

“This fall, Inspiration4 launches as the first all-civilian mission to space … and you could be on board,” says the ad, directing our curiosity to their website. 

The well sought-after “What the F%(#” award to Oatly. What’s Oatly you ask? Why it’s a somewhat unknown supplier of oat milk and oat milk–related goods. CEO Toni Petersson wasted nearly $6 million—well, way over that number when you factor in production costs to make the spot and agency fees—on a vanity piece on a maudlin country field lounge act replete with bad singing about “how oat milk is like milk, but made for humans.” Oh yes, but only if you’re a smug granola cruncher. (Apologies to the granola crunchers and/or those who are lactose intolerant.) What’s worse is that the company couldn’t event be bothered to put the commercial on their social media accounts. Sheesh!

Meanwhile, the Internet is undefeated!:

The post The Best and the (Mostly) Worst of the Super Bowl LV Commercials appeared first on Media Guy Struggles.

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The post The Best and the Worst of the Super Bowl LIII Commercials appeared first on Media Guy Struggles.

Before I get to the top Super Bowl commercials leaked before Sunday, I just want to say that I feel a huge measure of vindication. “Why?” you ask? Because of stories like this from Variety:

Madison Avenue Hopes Super Bowl Ads Won’t Get Trumped by Politics

Analysis: Big Game. Small Ads?

Madison Avenue heavyweights say they don’t want their ads to play off politics or social issues in Super Bowl LII. Will the commercials be as memorable as in years past?

Last year, post-Super Bowl, I said to “Blame Trump” for all of the misguided ads built for the game to combat the President and his perceived (or not-so-perceived agenda). The ads may have resonated for the snowflakes, but those of us who spend money in big quantity on consumer goods were appalled. True be told, I am still a little salty at my colleagues in the advertising world who let these ads push forward. I’ll run down the winners and losers (mostly the losers) next week after I digest them in the moment.

Currently, I’m scouring the prop bets for the Super Bowl on Sunday and pretty thankful I placed a few dollars on the Eagles early and got six points back (the current line as of posting is the Patriots -4). What does that mean? I means the New England Patriots can win by five points and I can still win my bet. I’m feeling good about this since the the Patriots have won five of these recently, all by less than five points. Easy money? Ha! Only Las Vegas, offshore books, and local bookies make money on the big game.

Back to the prop bets, I’m considering a few:

• Grey +120
• Blue +140
• Red +500

• Yes -200
• No +150

Total number of Donald Trump tweets during game?

• Over 5.5 (-115)
• Under 5.5 (-115)

The post LEAKED: Your Guide to the Super Bowl Commercials and Betting Props appeared first on Media Guy Struggles.

The Super Bowl with its 100 million plus viewers is around the corner. The recent deflated football scandal from last week’s conference championship game brought to light that personal brand is the ultimate selling point. Sal Paolantonio, reporter for ESPN, aka the Worldwide Leader in Sports, theorized that New England Patriots quarterback Tom Brady, aka the best looking guy in sport and hubby of mega model Gisele Bündchen held a press conference yesterday to protect his brand. He reported that Brady was motivated to speak out of a carefully plotted plan to get back to pitching girly UGG Boots.

“Women don’t like cheaters,” said Paolantonio. “What’s the number one demographic that Tom Brady tries to sell Ugg boots to? Women. Guys are not going into the mall [and being like] ‘Let me get a pair of Uggs.’ No, guys don’t go into the mall for a pair of Uggs. Women do. This was clearly motivated because Tom Brady knows that his brand is damaged by this — not only on the football field, but what he sells off the football field.”

Moral of the story. Keep your balls firm when you’re playing the branding game.

Speaking of brand, most celebrity endorsements seem rather obvious — or at least uninteresting and lacking inspiration. In the age of the second screen and on-demand information, when advertising is everywhere we look, it takes a lot more than Michael Jordan hawking his latest line of Nikes to get our attention. Advertising campaigns are at their most fun when we see something (or someone) out-of-the-box. When Wheaties recently put Madeleine Albright on the cover of their box, it prompted us to think of other unexpected brand representatives from recent (and not-so-recent) years.

Madeleine Albright
Wheaties

No, she was never an Olympic medalist or World Series winner, but former US Secretary of State Madeleine Albright is no less a champion — at least, according to Wheaties, who are attempting to redefine the term by awarding the diplomat the box-cover placement usually reserved for sports figures. And who are we to disagree? The former Representative to the United Nations has as many accomplishments in her field as star athletes have in theirs, making her as worthy of admiration as any Super Bowl MVP.

Joe Namath
Hanes Beautymist

Joe Namath was the ultimate counter-culture athlete at a time when America was questioning its identity. He grew his hair long, wore full-length fur coats on the sidelines, and famously backed up his guarantee of winning Super Bowl III. But he also had a charm and sense of humor that endeared him as a cultural icon, as he proved in this clever 1970s commercial for Hanes Beautymist pantyhose, which tricked many viewers into thinking they were admiring a woman’s legs. Sports have always been saturated with machismo, but only Broadway Joe was cool enough to pull off wearing women’s garments for millions to see.

Ron Burgundy
Dodge Durango

Okay, we’re cheating here, since Ron Burgundy is more of a fictional celebrity. But the real fun was how the Will Ferrell character touted the most basic features of the Dodge Durango, even going as far as appearing on Conan O’Brien’s late-night show to call it “a terrible car.” Proving that there’s no such thing as bad advertising, the ads helped push a 59% sales increase for the Durango. Perhaps more importantly, the 70 clips produced for this campaign provided enough content to tide Ferrell’s fans over until the next Anchorman sequel.

Terry Quattro (Jeff Goldblum)
General Electric

Jeff Goldblum is also merely playing a so-called “famous person” here, but it’s too inventive to overlook. Directed by Tim and Eric, Goldblum’s “Terry Quattro” is only interested in how lighting can serve his vanity. Weird enough to be memorable and funny enough to be quotable, it’s also clever enough to use all these devices to effectively explain the advantages of General Electric’s new technology.

Tom Brady
UGG for Men

Tom Brady is one of the best quarterbacks in NFL history, and is also lucky enough to have the All-American good looks many advertisers covet. But what makes him an interesting spokesman is how he compares to other athletes that are much more approachable, like fellow MVP quarterback Peyton Manning. While Manning uses his affable personality and charm to endorse everyday products aimed at more mainstream consumers, Brady has been speaking for brands like UGG and Movado. These ads aren’t clever or funny or even relatable — but they establish a vision of class and luxury befitting someone who has led his team to five Super Bowls and married a supermodel.

Penelope Cruz
Nintendo

From Coca-Cola to L’Oreal, Penelope Cruz has done plenty of the kind of advertising you’d expect from a popular Oscar-winning actress — so it was a surprise to see her in ads for a product usually marketed to gamers and kids. Nintendo hired Cruz to appear in commercials for the Nintendo 3DS XL in 2012, in which she loses a bet to her sister over a game of the New Super Mario Bros. 2. Her debt? She had to dress up like the iconic plumber, complete with mustache. In doing so, Cruz delivered a performance that easily beats Bob Hoskins and Captain Lou Albano as the Best Super Mario tribute ever.

The post Soft Balls appeared first on Media Guy Struggles.

Andrew Luck, the prince who replaced the king, takes center stage this weekend after staging one of the NFL’s greatest playoff history. Before taking on the New England Patriots, he took a few minutes to hang with the Media Guy.

MEDIA GUY: What do you think about this Patriots defense and what can you take from last year’s game and your experience, or is that all by the boards at this point?


ANDREW LUCK: I think obviously the game has no bearing on this year, but I do think there is merit in going back and watching it and seeing certain things. I think it’s a great way to re-familiarize yourself with what Coach [Bill] Belichick does, but we put way more stock in the film from this year and what they’ve done. It’s a phenomenal defense – they get after the quarterback and have studs all around. 

MG: What are some of the things that stand out from last year’s game? 


AL: Yeah, you know I thought it was one tough, tough defense. I don’t want to dwell too much on last year. They do a great job of forcing turnovers, getting to the quarterback. We know it’s going to be a dogfight. 


MG: Schemes don’t necessarily change too much with teams from year to year. Do you think that you are more mentally prepared to handle the scheme of the Patriots this year than you were last year? 


AL: Yeah, I think so. I think I’ve improved. I am nowhere near perfect, but I think I’ve improved. They do such a great job of disguising and making everything look the same and then lo and behold it was different and, shoot, you did something stupid. So, I do feel like I’m better equipped to handle this. 


MG: I know it’s not really about you versus Tom Brady this weekend, but as a young quarterback in his second season, is it tough not to use the accomplishments and the arc of Brady’s career as something to strive towards? 


AL: He has definitely set the standard for success at the quarterback position. The way he handles himself, watching from afar, the competitive nature and basically all the right things he does. Yeah, I guess he is a barometer and he is the standard. 


MG: Have you sat down with Deion Branch yet and picked his brain? 


AL: It’s been a quick morning. I definitely will pick his brain. He is going to be a great addition to our team, but I haven’t had a chance to sit down. We’ve been rolling in and out of meetings. 


MG: Have you worked out with him at all? 


AL: I haven’t yet. 


MG: Speed and athleticism is great, but can you talk about the growth of T.Y. Hilton as a wide receiver versus an athlete? 


AL: Yeah, I mean phenomenal. I think everyone knows he’s a great athlete. It’s awesome to see him do so well this year because he’s worked at his craft so hard through the offseason through last year and this year. He’s always in Reggie [Wayne]’s ear about how to get open, what tricks of the trade to use. So, he’s a special football player, he works every day to get better and deserves all the success he gets. 


MG:  I think you’re 14-2 in games decided by seven points of loss, and the vast majority of those games have been fourth quarter comebacks. What would you attribute the success to in those close contests? 


AL: I think of it as more of a team statistic. Ever since I’ve been a part of this team guys have played hard for 60 minutes. I know in most of those games the defense has made an unbelievable stop or forced a turnover or the special teams makes a huge play or [kicker Adam Vinatieri] Vinny kicks a huge field goal to win it or you get a big momentum changing special teams play and offensively we manage to put some decent drives together. I think Coach [Chuck] Pagano and the attitude he sets is to play hard for 60 minutes and overtime if necessary, and we all buy into that. 


MG:  I know you enjoyed the victory last weekend, but how quickly did the conversation turn to, ‘Hey, we can’t keep falling behind like this in games?’ 


AL: We understand we can’t survive our mistakes forever, especially against a good, quality playoff football team. So, we’ll work at limiting those mistakes and then hopefully giving ourselves a fighting chance. 


MG: One of the things that you and Tom Brady have done this year is to adjust to a lot of different personnel around you. What’s been the most challenging aspect of that for you, and how have you been able to overcome it? 


AL: I think it is a challenge in different phases, but it is a great opportunity for everybody to come in, and guys have made the most of their opportunity, whether it’s wide outs or linemen or whoever it may be. I understand that it’s sort of the climate of the NFL and injuries are a terrible thing, but they do happen. We’ve been very fortunate, I think, to have great guys step up into those roles, whether it’s been for the whole season, or for a game, or for a quarter or whatever it may be. Everybody prepares like a starter and the next man up theme is a bit unfortunate, but it is real and it is part of the locker room. 


MG: How about for you personally – has it helped knowing that you can adjust to all these changing parts? 


AL: I haven’t really thought about it like that. I figure it’s part of being a professional – making sure you do your job no matter the circumstances surrounding it. [Quarterbacks Coach] Clyde Christianson and [Offensive Coordinator] Pep Hamilton have done a great job of making sure we all go out there feeling comfortable and no one is going out there feeling out of their element or unable to handle the load that’s given to them. So, I think a lot of credit [goes] to Pep for making it all work.” 


MG: Does it help that your offense is fluid? Bill Belichick said that it’s really a game plan type of offense based on what he’s seen, in that it can change from game to game. 


AL: Yeah I think it does. I think Pep has really done great job of giving us our best shot each week based on personnel and everything else. We go in feeling like we have a fighting chance to win each game if we can limit our mistakes. So, it’s been good. 


MG: You’ve had a league low number of penalties and you only had 14 turnovers this year. Is it a point of emphasis going against a team like New England that sort of craves winning those turnover battles? 


AL: Yeah, you know it’s an emphasis every week, and that’s something Coach Pagano has talked about from day one. Along with running the football and stopping the run, it’s turnover margin that he preaches day-in and day-out. We took that to heart this year and managed to do a decent job. Obviously we weren’t great at it last week, but we know we can’t do that when we play the Patriots. 


MG: Do you come back to that a little more after last week’s outing? 


AL: Oh yeah, you know you’re definitely aware of it, absolutely. They do such a great job. I think they’re plus-nine throughout the season. They do a great job, from what I understand, if you turn the ball over offensively they do a great job of getting points like that, obviously with a great quarterback. We definitely have to come back to it. 


MG: How much of the success that you’ve had in the no-huddle is attributable to the fact that you know the guys around you a little bit better? How much is timing and how much is just a schematic thing? 


AL: That’s a good question. I don’t know if I could put a percentage on everything, but it’s worked at certain times, at big times. Also the other tempos of offense have worked for us, so I think it’s great to have all those options. 


MG: I know you didn’t want to throw the interceptions last week, but I know on two of them you came right back and led the team to a touchdown. Could you speak to your ability to even the score so to speak? 


AL: I think you’ve got to have a short memory. When you playing with guys who trust you and you trust them it’s a lot easier to go on the field and right your wrong or atone for your sins, if you will. So, I think like any competitor you want to go out there and rectify it. I’m glad we could. 


MG: The Patriots defense took another hit this week when they lost another starter. What do you see form this defense that you’re preparing for? 


AL: They’re going to be tough. It’s going to be physical. They do a great job of disrupting timing and rhythm. They’re relentless and they’re well coached. They’re rarely out of position, so we know we’re going to have our hands full. 

The post MGS Chat: Andrew Luck appeared first on Media Guy Struggles.

Hopefully part II, where he discusses Giselle, will be on the horizon…

Q: What is your reaction to the signing of another quarterback in Tim Tebow?

TB: I think that any time, I don’t really make decisions and transactions – whether we cut players or sign players or trade players. My reaction is very much like everyone else on the team. [I’m] just trying to focus on what I need to do and what I need to do to be a better player and certainly any time a new teammate comes in, you welcome them, try to do whatever you can to help them fit in and understand what we need to do. It’s been a fun couple days.

Mr. and Mrs. Brady

Q: What were your impressions of Tim Tebow before he got here and does that match up with the first two days?

TB: I never was around him much. Anyone who has played in the NFL has a high level of talent to make it this far; to play this long over the course of an entire life to get to this point you obviously have to be talented. I have a lot of respect for everyone that plays and certainly what I’ve seen him do in the past.

Q: Do you worry about any of this being a distraction?

TB: I don’t worry about much these days. I’ve been around long enough to see all different kinds of things happen – like I said, trades, people being cut, guys joining the team, all the media attention with what happened in 2007, post-Super Bowls, tough losses. It comes with the territory. I think everyone is prepared to deal with some level of different things that happen on a daily basis and to be mentally tough enough to push through and still be able to do your job at a high level is most important. That’s really what you owe the team is to show up every day and do your job the best you can.

Q: Would you say that everyone in the quarterbacking group brings something a little different?

TB: Honestly every player on the team brings something a little bit different. That’s all in hopes of us winning games. We have to all be able to go out there and contribute in some way. Coach always says, ‘Your role is what you make of it.’ My role is to try to go out there and be a great quarterback: consistent, dependable, someone that the team can rely on. That’s my approach every day that I walk through the door.

Q: There are a lot of new faces on offense, especially among the wide receivers. How are they adapting to this offense?

TB: We’ve had a lot of turnover this year, especially at that position. Really there hasn’t been anyone that we’ve thrown to in any game action. That’s going to be really important as the process develops. The only thing we can really work on is what we’re doing now. Guys have really tried to do exactly what we ask them to do, whether they’ve been out there or not through the meetings, the walkthroughs. It’s really been a fun group that’s been open to learning and open to understanding how we do things, because how we do things is quite a bit different than how other teams do things, on the field and of the field. To try to come in and fit in and do their job, I give those guys a lot of credit for really stepping up to the challenge.

Q: How do you develop the chemistry that is so important to a quarterback and a wide receiver?

TB: It takes a lot of time. You just try to stay after it every day, as much time as you can communicating about certain looks, coverages, defensive personnel and alignments, route adjustments. It’s really a matter of how you, the effort you put into it. Guys have been working pretty hard. We’ve been here the whole offseason to try to get up to speed. Like I said, the guys that have been here, everyone has made a bunch of improvements. Hopefully we continue to make improvements as mini-camp ends and the beginning of training camp starts.

Q: Bill Belichick talked this morning that OTAs and mini-camp are a time to lay a foundation. Do you think that you guys have done a good job of that so far?

TB: He talks about, you think it’s just an OTA in the spring time and it’s not that important and all those things that probably could enter your mind. The truth is, this lays the foundation for the start of training camp and if you have a good training camp, it usually means a good start to the season. A good start to the season leads to good position entering the second half of the season. Everything ends up having some significance to it. You’re not just out here running plays and going through different things that aren’t going to mean anything. We’re out here trying to get a lot of things accomplished. I think we have done that, but there’s still a lot of work to be done. It’s really never ending, especially when you play for Coach Belichick. Especially in practices when the offense goes against the defense, because if the offense makes a play then the defense sucked and if the defense makes a play then the offense sucked so someone is really going to get yelled at on every play. There’s always lowlights when we come in on the next day. Even if it was a great offensive play, he’s going to yell at someone on the defense. We’ve become a bit used to that now and that’s part of the learning process and also learning how to play for the Patriots and understand the criticism that you’re getting and hopefully use it constructively so you can improve as a player.

Q: How inquisitive has Tim Tebow been with you since he’s been here? Has he been trying to pick your brain just to get the basics down?

TB: Yeah, there’s definitely been communication and there’s been that with Tim [Tebow] and with Ryan [Mallett]. We constantly talk. I’ve been lucky to play with so many good quarterbacks over the course of my career and I’ve learned from every one of them, starting with Drew [Bledose] and Damon Huard and John Friesez and Michael Bishop and Jim Miller and Vinny [Testaverde] and [Doug] Flutie and [Matt] Cassel and [Brian] Hoyer, it’s really been… We’ve always have a really strong group and a very close group. I’m excited to have Tim.

Q: Ed Reed said he thought his hip injury was caused by the kick slide you did in the AFC Championship Game. Do you have any reaction to that?

TB: No.

Q: He said you apologized right after, is that true?

TB: Yeah, there was nothing intentional about it. It was unfortunate that it happened.

Q: How do you feel physically?

TB: I feel great, I feel better than ever. I’ve had a great offseason to this point; it needs to continue. At this point, I have a pretty good understanding of how I need to prepare myself and I spend a lot of time, every decision in my life is based around how to be a better football player. I think I have a decent idea how to do that and we’ll ultimately see how it pays off this year. It’s been fun to be out there every day at practice and that’s how you improve, is to be out on the practice field, especially with a bunch of new players. We’ll see how it turns out when we put the pads on.

Q: Do you have to change or alter anything as you get older?

TB: You try to be a little more efficient with your time and things that you probably have tried in the past, you don’t do much anymore. You try to do the things that you feel work and the things that help you improve. I feel like I’ve thought a lot of things about this past season and things that I can do better and things that I can do better as a teammate and as a leader and certainly things that I can do better on the field, my physical preparation. I think I’ve been successful to this point but ultimately you get paid to go out and play on Sunday and hopefully it pays off when it counts the most.

Q: How would you react to having to come off the field?

TB: I have no idea.

Q: You’d be OK with it?

TB: That’s a very hypothetical question. Maybe we’ll deal with it if it happens.

The post MGS CHAT: Tom Brady appeared first on Media Guy Struggles.

The Media Guy grabs his sack of mail…Well, I resisted and resisted; but no longer. The mailbox is full and
alas, people need answers. So, without fanfare, here are genuine emails from my
irreverent readers.

Adam Ant’s Librarian

Twinkies: Yippie-keye-ay!

Q: Not since Reginald VelJohnson rattled off Twinkies’ to John McClane in
Die Hard [sugar-enriched flour, partially hydrogenated vegetable
oil…polysorbate 60… and yellow dye number five] have I longed for a late
night tastes of the golden crème-filled cakes. Will they ever grace the shelves
at Winn-Dixie again?

How about that 600 pounder?

Q: I feel like Woody Harrelson in Zombieland, searching for the last
Twinkie on Earth. I guess they did have an expiration date. Help!

1. Before the big day, drive her wild with anticipation by telling her
   that you have the most amazing surprise for her. This promise will keep her
   guessing and make her think about your evening.
2. Know her favorite flowers. If you don’t, don’t panic. You can find
   out by making a comment, like “I’ve noticed plants blooming early this year …”
   and steer the conversation from there. In a beautiful vase, arrange an exotic
   bouquet and hide it somewhere in your home on the special day. She’ll like that
   you created the presentation.
3. Go to your local chocolate shop and select her favorite kinds of
   chocolate. Have it boxed and nicely wrapped to prevent her from knowing what it
   is when you present the chocolates to her.
4. Create a dish and name it after her. For example, if her name is
   Anne, you might call the dish “Tournedos Princess Anne.” This step is the most
   important. I can assure you that after having spent time in some top-notch
   restaurants, food that is named after a person is a special honor. We all know
   how women love it when their men do the cooking. What I do is cut and precook
   the vegetables, and I even make the sauce beforehand to make sure I get it as
   perfect as I can. Leave everything in the fridge. Then, on Valentine’s Day, I
   set the table before I start the cooking part. On both plates, place a fresh
   RED ROSE. The single rose is just part of making her think that that is all the
   flowers she will be getting (but we know differently). When she gets home, make
   sure to get her to promise you that she’ll stay out of the kitchen. Tell her
   not to spoil the surprise!
5. When everything is ready, plate the food, cover it and take it to
   the dining table, and then ask her to come and sit. Before you uncover the lid,
   have her close her eyes. Retrieve the hidden bouquet, place the flowers on the
   table, and ask her to open her eyes. Pay attention to how she responds. Tell
   her what you’ve named the dish. But that’s not all – after the meal, take her
   by the hand, walk her to the living room and sit her down. Bring out the boxed
   chocolate, go on one knee and tell her, “This is for you,” or, “You make me
   feel whole,” or, “You are the most beautiful woman in the world and I love
   you.”

The post The Media Guy Grabs His Sack appeared first on Media Guy Struggles.

Ray Lewis, the 37-year-old Baltimore Ravens linebacker plans to retire
after the season, but before his own clash of the titans with New England in
the AFC championship game he had a few minutes for the Media Guy…

(AP Photo/Patrick Semansky) AP2013

The post MGS Chat: Ray Lewis appeared first on Media Guy Struggles.