The Media Guy Struggles Archives - Media Guy Struggles https://mediaguystruggles.com/category/the-media-guy-struggles/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Thu, 20 Jul 2023 05:40:43 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png The Media Guy Struggles Archives - Media Guy Struggles https://mediaguystruggles.com/category/the-media-guy-struggles/ 32 32 221660568 Try Turkish Spices to Cure Your Pandemic Woes https://mediaguystruggles.com/try-turkish-spices-to-cure-your-pandemic-woes/ https://mediaguystruggles.com/try-turkish-spices-to-cure-your-pandemic-woes/#respond Sun, 09 Aug 2020 19:01:00 +0000 **Exclusive from ALO magazine.** The pandemic and social justice are dominating the headlines—as they should—this summer. For me, the impact on my normal travel is starting to weigh on my being and I’ve been searching for solutions as I watch the growing list of countries that don’t want U.S. travelers potentially bringing Coronavirus into their […]

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**Exclusive from ALO magazine.**

The pandemic and social justice are dominating the headlines—as they should—this summer. For me, the impact on my normal travel is starting to weigh on my being and I’ve been searching for solutions as I watch the growing list of countries that don’t want U.S. travelers potentially bringing Coronavirus into their lands.

I was excited to see a small list of countries open to U.S. citizens without restrictions: Albania, Dominican Republic, Kosovo, Maldives, Mexico, North Macedonia, Serbia, Tunisia and Turkey. The one that stood out the most is Turkey. With non-stop flights from multiple U.S. cities, including my home base of Los Angeles, I imagined Turkish Airlines incredible business class whisking me to Istanbul from gate to gate in around 13-and-a-half hours. What the worst that can happen up in the air for half a day, right?

In the middle of my fantasy, CNN and Dr. Anthony Fauci screamed across my television, talking about second and third waves and the meteoric surge in COVID-19 cases throughout the States. It made me think twice about jumping on a plane this summer.

But while my summer travel is still pending, I imagined a way to work out my travel bug at home. How? Turkish cuisine, that’s how.

A little backstory for you…

Turkey is located at the meeting point of the Middle East, Asia and Europe with its geographic serving as one of the most critical routes along the Silk Road. Spices were incredibly valuable in the global trade. It is said the salt was just as valuable as gold. Imagine that. With that kind of history, it’s no wonder that Turkey has remained as the center of the global spice trade for centuries.

In the inimitable and delightful dishes of the Turkish cuisine, spices are never used in excess, but rather judiciously curated, ensuring that spices are just as important as the key base ingredients in every meal. Considering how rich the Turkish cuisine is in terms of spices, it’s certainly not a shocker that İstanbul has one of the most revered spice markets in the world.

Hosting visitors since 1664, the Spice Bazaar is one of the oldest covered bazaars in İstanbul. Situated on the European side of the city, the Spice Bazaar is a historic landmark spread across a large area where various genuine items that belong to the Turkish culture as well as all kinds of spices are sold.

Let’s dive into some of the most popular spices of the Turkish culinary culture:

Bay Leaf—Grown in many regions across Turkey, the bay leaf is a spice that has long been used in the Turkish cuisine with its pleasant smell and distinct aroma. Consumed in main dishes and salads, bay leaf is dried before being used in various areas such as dishes, sweetened fruit juices, tomato pastes, pickles and soups. Bay leaf adds zest to meat and fish dishes with its aroma. Particularly added to sauces used for meat dishes, bay leaf is also used to marinate fish, in pilaf, fish soup as well as in the bottom of the pot while boiling turkey and chicken. When bay leaves are placed inside large fish during grilling, the fish meat will absorb the smell and taste of the leaf, gaining a very delicious aroma.

Cinnamon—The king of the sweets. Obtained from the bark of the cinnamon tree and known for its strong and sweet flavor, this spice is widely used in the Turkish cuisine in both desserts and salty dishes. It is used in all types stuffing including stuffed mussels, seasoned rice, dried fruits, and chicken dishes that create a special flavor unique to this cuisine. As a sweet spice, it’s also useful to cut down the sugar intake, becoming an indispensable part of Turkish desserts. It plays the lead role in cakes and traditional Turkish puddings such as sütlaç (rice pudding), kazandibi (white pudding with caramel base), and muhallebi (milk pudding). Add a stick of cinnamon while brewing tea to add extra flavor in place of a processed sugar cube.

Clove—When combined with cinnamon, clove offers decadent flavor and because of that it is widely used in cakes and desserts, tarts and fruit. In many Turkish restaurants, and in meat and kebab restaurants in particular, it is served after meals with onions and garlic to eliminate bad breath. If you have a toothache, you can bite down on a clove and it will lessen the pain (it works, trust me!).

Cumin—A member of the parsley family, it’s used to spice stuffing, meatballs, and soups, and it is an indispensable ingredient agent in meat sauces and foul beans (breakfast dish). Used as a medicinal herb since the ancient times, the black cumin seeds contain approximately 100 different essential elements including carbohydrates, minerals, proteins and fatty acids.

Mint—The dried version is widely used in soups, mantı (Turkish dumplings), and on cacık (a yogurt side dish), while fresh mint is added to salads and served as a calming tea steeped in water.

Red Pepper Flakes—Grown in the Southeastern Anatolia region, this spice is added when you want to add heat to recipes. Most restaurants serve it in tableside next to the salt and pepper. It can be added while cooking meat sauces, soups, legumes (beans and chickpeas), and stews.

Rosemary—A versatile spice used fresh or dried in red meat dishes, poultry and stews thanks to its pleasant taste and aroma. It’s sometimes added to omelets and soups or to the raw dough of breads and pastries. Most home chefs add a teaspoon of dried rosemary to their potato puree for a distinctive Turkish taste.

Saffron—Cultivated in Safranbolu saffron usage originated in Ottoman cuisine. Saffron is typically diluted in rose water or vinegar for pilafs and meat dishes. It is also the critical element of milk pudding recipes due to its pungent aroma and hay-like taste.

Sumac—One of the most widely consumed spices in the Turkish cuisine, sumac gives the dishes a sour and piquant taste together with a pleasant aroma. The spice comes from the crimson part of the sumac plant before grinding it together with table salt. It is popular when mixed with red onions or regular onions and parsley to be eaten as salad or mixed into yogurt as a dip.

Thyme—As a species that naturally grows in the Aegean and Mediterranean regions, classic thyme is produced by drying and crumbling the leaves. It can be used poultry or lamb marinades. A simple pinch of pinch of thyme in a bowl of olive oil as a dip for fresh bread is also very popular. Fresh thyme is preferred especially in salads for both its taste and aroma. Many choose to place a small twig of fresh thyme in olive oil dispensers to add zest with the aroma of thyme.

Cinnamon
Cumin
Mint
Rosemary
Saffron
Sumac
Thyme





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Flammenwerfer: To Buy or Not to Buy? https://mediaguystruggles.com/flammenwerfer-to-buy-or-not-to-buy/ https://mediaguystruggles.com/flammenwerfer-to-buy-or-not-to-buy/#respond Wed, 31 Jan 2018 01:05:00 +0000 http://mediaguystruggles.com/2018/01/31/flammenwerfer-to-buy-or-not-to-buy/ Okay, so where am I? I’m contemplating buying one of Elon Musk’s $500 flamethrowers. I mean, really, who DOESN’T want a flamethrower? Full disclosure…The long awaited (especially by me) Media Guy television pilot has several mentions of the protagonist Alex Logan shining a flamethrower for his retiring agency boss before things go off the rails. […]

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Okay, so where am I?


I’m contemplating buying one of Elon Musk’s $500 flamethrowers. I mean, really, who DOESN’T want a flamethrower?

Full disclosure…The long awaited (especially by me) Media Guy television pilot has several mentions of the protagonist Alex Logan shining a flamethrower for his retiring agency boss before things go off the rails. There’s even a flamethrower back story supplied by Alex’s sexy assistant (why? because every television sitcom set in the office has a petite, sexy assistant, that’s why!):

“You know, flame throwing devices date back to the Byzantine era. The modern version came from Germany. It’s translated from the German word Flammenwerfer and was invented by Richard Fiedler at the turn of the 20th century. It projected a jet of fire and enormous clouds of smoke twenty yards long, the way Peter does when he’s upset.”

Today, it appears that the Media Guy wouldn’t have to go down to his local Army-Navy store to pick up some dusty, decommissioned flamethrower. Now he can dial up Musk’s The Boring Company and pick out a new street-legal model. For those of you who don’t not Musk, he is the founder of SpaceX, the brains behind Tesla Inc., co-chairman of OpenAI and the CEO of Neuralink.

Media Guy Pilot Script from 2013

“Mark this down as one of the promises Elon delivers on,” The Verge writes, “apparently, because it looks like the Boring Company flamethrower is here. Redditors in a few SpaceX, Boring Company, and Musk-related subreddits noticed earlier this week that [a company] URL started redirecting to a page with a password box. And at least one user was able to guess the original password, too: “flame.”

It is still unclear how the flamethrower functions and I already have so many questions and the $500 needed is already earmarked for cigars:

  • How far will the flame stretch? 
  • What will fuel it? 
  • How much fuel with its tank hold? 
  • Where is its tank? 

For now, I have very little to go on with the image looking like a Nerf gun with a small section of hose at the back. But I do know one thing, I don’t know anyone who doesn’t want a flamethrower. It would could almost be the perfect question for a lie detector test.

Guy Giving a Lie Detector Test: “Do you want a flame thrower?”
Guy Taking the Lie Detector Test: “No…”Guy Giving a Lie Detector Test: “I’m sorry sir, you just failed the lie detector test”.

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The Media Guy’s Sack https://mediaguystruggles.com/the-media-guys-sack/ https://mediaguystruggles.com/the-media-guys-sack/#respond Sun, 13 Apr 2014 00:46:00 +0000 http://mediaguystruggles.com/2014/04/13/the-media-guys-sack/ Has it been that long? Over a year since I grabbed my sack…of mail? As usual, I resisted and resisted, but the mailbox is overflowing and alas, you need answers. So, without fanfare, here are the highlights of genuine emails from my irreverent readers. Question: Knife to your throat, who’s the next sweetheart of American […]

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Has it been that long? Over a year since I grabbed my
sack…of mail? As usual, I resisted and resisted, but the mailbox is overflowing
and alas, you need answers. So, without fanfare, here are the highlights of genuine
emails from my irreverent readers.

Question: Knife to your throat, who’s the next sweetheart of American
Television? We thought it was going to be January Jones and she went sideways
with her off screen antics. Then we thought it was going to be Blake Lively and
then she got married. I’m banking on Emma Watson now that she ditched Mr.
Potter. What say you?
—Bobbie, Oklahoma City
Media Guy: My money goes directly into the account of “Mad
Men” and “Community” star Alison Brie, who may just be the most
under-rated perfect woman working in Hollywood. Insane you say? Nope. Take a
look at Smirnoff Vodkas new series of television and Internet “Party at
Adam Scott’s” house commercials. She plays herself through the spots as the
hangs with Derek Huff and cleverly debates the merits of new age vodka claim.

Watch all six and you’ll see why I’ve sold my Selena
Gomez stock and put it all into Mrs. Pete Campbell. Speaking of Selena…I saw
her a few months back and she couldn’t have been nicer…

The Selena Encounter: click here
Q: Saw your chance encounter with Selena [Gomez] at the
Grammys, nice work, but I just saw the story where she fired her parents.
—M Miller, Los Angeles
MG: Well apparently they already disapprove of their
daughter dating Justin Bieber, so it may not have come as much of a surprise to
Selena Gomez’s parents when she fired them. Perhaps they had a Jack Woltz-Tom
Hagen dinner where they thought that Bieber may pull a Johnny Fontaine…
Q: Whatever happened to models on magazines? Print used
to make models into celebrities. Now the celebrities are pushing models back to
the runway. Or is it my imagination.
MG: It’s not just Maxim and Playboy that use sex appeal
to sell magazines. Women’s magazines, men’s magazines, music magazines —
they’re all using sexy celebrities to move paper. Even Julia Louis-Dreyfus the
greatest female comedienne of all time, is getting into the act.
—S Willson, Stamford, Ct.
“Whaaaaaaaaaaaaaat?” you say? What about
Lucille Ball or even Ellen DeGeneres? Certainly they brought more to the small
screen than the heiress to the Louis Dreyfus Energy Services fortune, right? No, no, no my friends. Three Emmys for Actress in a Leading Role and the lead
female during the first renaissance of Saturday Night Live say it all. (Plus,
Ellen and Lucy never looked that good on the cover of a magazine.) Here are
some of the hottest covers I found from the past few years.
Q: Is Cinemax in trouble with that starlet lawsuit they were
levied with?
—Barbara W., Boston
MG: Oh yes, Anne Greene certainly caused a stir when her lawsuit said she was “bullied into performing nude scenes, sexually harassed and
placed in a dangerous work environment.” I mean, really! Who would have
expected this type of filming on a network nicknamed “Skinemax”?! I showed her sizzle reel to a few of my female friends (READ: not girlfriends,
female friends) just to get their unedited reaction. Here it was …
“Is she acting or did she stub her toe or what? (Staring.)
She doesn’t want to take her clothes off? What’s the deal? She’ll never work
without being a body double or stripping down for Skinemax. (Short pause.) Ugh!
AMAZING.”
Q: I’m a bit worried that Cadillac may implode after that
disastrous Olympics television ad campaign. If I took a shot of vodka every
time I yelled at the TV in between luge and skiing runs I would have been
literally drunk for a month.
—Maggie Hazelton, Falls Church, VA
MG: I guess it’s time to dust of the open letter I half
penned to Alan Batey, Executive Vice President and President, General Motors
North America:
Geez man.
What happened to your smart Cadillac advertising
campaign?
You remember the one announced last fall? The one where
your campaign was supposed to lean on American Dream and our values where the
notion still exists that that everyone can create his or her own destiny. The
one where Cadillac was supposed to be painted as a more-accessible car than it
has been?
“Work Hard. Be Lucky.”
Sounded pretty hot to this Media Guy.
Especially since it was a definite departure from the
messaging that General Motors has leaned on previously to market Cadillac. It
seemed they finally would depart from the stuffed-shirt wealthy white guy ads
they used for decades and the more recent “sexy Kate Walsh” commercials.
“The Standard of the World,” as it was touted for nearly one hundred
years, looked to be shuttered as Cadillac’s marketing team charted a new course
for luxury automobiles.
And then they introduced the “Poolside” ad for the 2014
Cadillac ELR:

Let’s just say that the spot— relentlessly aired during
the Olympics—wasn’t the darling of the masses.
As I scoured the reviews of media critics, terms like
“vaguely sociopathic,” “the single most obnoxious television ad
ever made,” and “sick…stressed…stupid” leapedfrom the pages of
pundits. From the back seat of my palatial media room (a wicker chair and a 50”
plasma – nothing special), it’s easy to see why. The ever-cool actor Neal
McDonough is ideally suited to play the heavy and has quite nicely for the past
decade. But to sign him as the guy who is supposed to represent hard work, yet
is really the guy who lives in the hills that everyone resents is horrifying.
Mr. Batey, I could continue and pitch my wares as your
would-be media consultant, but I’m going to join Maggie in a shot or two as we
yell at the youtube clips!
Q: I give up. Social media can do whatever they want.
Can’t you be the social media commissioner and reel in the beast?
—Davida Bryant, Cleveland, OH
MG: I want to inform you of something right now — there
is no love lost between the Katherine Heigl and Duane Reade and Social Media.
THESE THREE DO NOT LIKE EACH OTHER! And I want to tell you something else — I’m
loving it! You don’t see this stuff enough in the media. I hope you’re reading
the battle Heigl is waging with New York pharmacy giant Duane Reade after they
looked to capitalize on her shopping at the store. $6 million in damages;
that’s heady stuff.  David Griner of
Adweek just wrote an amazing piece on “4 Ways to Avoid Being Sued by a
Celebrity Over a Tweet.” You should read the entire article, but here is
the Griner’s Top 4:
  1. Get permission (which you’re probably not going to do,
    so skip to No. 2).
  2. Retweet without commentary.
  3. Say you’re flattered, and be transparent.
  4. If they ask you to take it down, take it down.
David, and ladies and gentlemen: Your new social media
commissioner…David Griner.

Q:  What ever happened to Margrét, Your New Favorite Amazon Model?
—Sezen A, Istanbul
MG: I just spoke with her and she is rather excited:

“I’m one of the top models being considered for an amazing
week-long nude photography workshop! Here’s how they describe this workshop: ‘If you’ve ever wanted to explore and photograph some of
the most amazing (secret) locations in the southwest – like magnificent slot
canyons, massive red rock arches, historic Anasazi ruins from the 1200′s,
towering ‘tapestry’ cliff walls, petroglyphs, sweeping panoramic vistas and
more – all surrounded by emerald green water and only accessible by boat – PLUS
work with beautiful nude models and learn one-on-one with master photographers
– taking your photography to the next level – this is your chance. This
workshop only has 2 spots left – don’t miss out on this photographic adventure
of a lifetime.’ I am super pumped and working hard every day to get in amazing shape. Only brown rice and steamed veggies for this girl.”

And with that my friends, the Media Guy is out of here…

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THANK you to our readers https://mediaguystruggles.com/thank-you-to-our-readers/ https://mediaguystruggles.com/thank-you-to-our-readers/#respond Mon, 02 Dec 2013 20:05:00 +0000 http://mediaguystruggles.com/2013/12/02/thank-you-to-our-readers/ Just a quick note to say thank you to all of the The Media Guy Struggles supporters. November was the biggest month ever with almost 85,000 page views from 40+ countries. It’s both humbling and exciting. Also, a special thank you to my readers from the UK, Canada and Russia who all tallied over 1,000 […]

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Just a quick note to say thank you to all of the The Media Guy
Struggles supporters.

November was the biggest month ever with almost
85,000 page views from 40+ countries. It’s both humbling and exciting.
Also, a special thank you to my readers from the UK, Canada and Russia who all
tallied over 1,000 page views each.

It’s not Facebook and its one trillion page views a month, but I have to say, it’s pretty darned good.Thank you for all of your emails, your kind (and critical) words and your belief in the words and philosophies of the Media Guy.

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Taking Credit Where Credit is (Maybe) Not Deserved… https://mediaguystruggles.com/taking-credit-where-credit-is-maybe-not-deserved/ https://mediaguystruggles.com/taking-credit-where-credit-is-maybe-not-deserved/#respond Thu, 09 May 2013 20:24:00 +0000 http://mediaguystruggles.com/2013/05/09/taking-credit-where-credit-is-maybe-not-deserved/ Is it any wonder that Christina Aguilera’s Twitter followers went up 100k since the #jeffyandlola column hit two weeks ago? Photo by: Michael Lloyd

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Is it any wonder that Christina Aguilera’s Twitter followers went up 100k since the #jeffyandlola column hit two weeks ago?

Photo by: Michael Lloyd

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