Dealing with Bears and the Eisenhower Decision Matrix
Okay so where am I? How you ever been in the middle of the innocuous RFP (Request For Proposal) process? Well, I have and it’s alternatively intense, ridiculous, mind-numbing, and about eight other adjectives that I cannot list here. I love getting new business. It breathes life into the agency. It’s great for the bottom […]
Chewing Gum at the Office
Just another day at the office. The call from my side went something like this: “Montana, huh?” “You want to test your new product into Montana?” “But, why?” Twenty minutes later I took my directive and charted a marketing solution. But first it was time to speak with the natives. Or near natives. I have […]
