Good Luck and New Business
Okay, so where am I? It’s award season in the ad game and that means there are submissions to do in my spare time (yeah, what’s that?) for such awards as the CLIOs, Tellys, the SHORTYS, the Effies, and more. Today, I spent the morning sifting through the 2016 to find the right pieces to […]
Logos: Inside the Creative Lab
Famous last words: “Can you whip out the logo for new client today?!” Are you kidding me? “Whip out a logo?” It’s not as easy as it looks. Every person from the CEO to the janitor gets to weigh in on the new brand identity. It’s simple, right? Think again. There’s more to whipping out […]
