Spirit Airlines Archives - Media Guy Struggles https://mediaguystruggles.com/category/spirit-airlines/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Tue, 22 Mar 2011 04:21:00 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png Spirit Airlines Archives - Media Guy Struggles https://mediaguystruggles.com/category/spirit-airlines/ 32 32 221660568 Advertising: Edgy or Over the Line? https://mediaguystruggles.com/advertising-edgy-or-over-the-line/ https://mediaguystruggles.com/advertising-edgy-or-over-the-line/#respond Tue, 22 Mar 2011 04:21:00 +0000 http://mediaguystruggles.com/2011/03/22/advertising-edgy-or-over-the-line/ Spirit Airlines had quite a 2010. Holding 200 passengers on a New York tarmac for hours and refusing to give water or bathroom breaks. Charging $45 for a carry-on bag. Stranding 16,000 passengers with a seemingly impromptu strike. Now the low-cost airline is making a new name for themselves: Frat Boy Advertising. Edgy and crude, […]

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Spirit Airlines had quite a 2010. Holding 200 passengers on a New York tarmac for hours and refusing to give water or bathroom breaks. Charging $45 for a carry-on bag. Stranding 16,000 passengers with a seemingly impromptu strike. Now the low-cost airline is making a new name for themselves: Frat Boy Advertising.

Edgy and crude, their copywriters are pushing the envelope towards adolescent and chauvinistic. Two online ads caught my attention.

1) Notice the headline:

Many Unbelievably Fantastic Fares to Diving destinations.

2) How about this one?:

Many Islands Low Fares

Oral sex and sexy moms. There’s no wonder who their demographic is on this campaign.

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