I’m phone watching once again, half-heatedly expecting Dr. Peter Lam, Chairman of the Hong Kong Tourism Board, or their executive director Anthony Lau, to call me to sort out this mess created by their sexist and creepy “Treasures of the Heart” tourism commercial.

Before I go on my whimsical rant about how the watchful eyes of the Media Guy could have saved Hong Kong millions of dollars in bad publicity, let’s go to the tape to view this tone-deaf advertisement.

My eyes tell me this is more an ad about human trafficking. Showcasing the controlling relationship one has over the other is a lesson in manipulation.

I understand that “Treasures”, directed by Chan Chi-fat, endeavors to showcase an spontaneous starry-eyed escapade but rapidly degenerated into a 1:45-minute movie trailer that can best be played out as a Halloween thriller. This is more Taken 5 than Love Actually. All we need is Liam Neeson talking about his special skills and this poor young lady being loaded into a shipping container and we’re all set.

How do you make a girl follow your manipulative directions and do anything you say? Well, that’s an easy one: take her passport.

Dr. Lam and Mr. Lau, did you watch this before greenlighting this to air? If you sent this to me as your media consultant, after a single viewing I would have penned you this email:

“It’s utterly criminal to take somebody’s passport to impede them from traveling. In fact, this is a textbook maneuver favored by sex traffickers in the Far East to trap girls and women. Please see attached a revised script where you can save most of your footage and eliminate the ominous undertones of this spot.”

During the flashbacks in the spot, we gain insights on the their relationship including where they fell in love and where they argued and where her camera was obliterated. The make good at the end where he gives her a new camera and instructs her to “Don’t forget to put my photo up on your dorm door…” is also textbook male sociopath behavior.

The core messaging of the boyfriend’s negative influence on the girl—one who is on a journey to better her own life—wasn’t lost on me as my head spun around on its axis while watching it.

It left me murmuring to Dr. Lam, Mr. Lau, and the entire Hong Kong Tourism Board: “What were you thinking?” This spot does little else than to embolden emotional abuse in relationships while dressing it up as “romance” and “love.” After watching this, Hong Kong has zippo appeal and would never encourage sane people to visit. As Vivian Ward would say, “Big mistake. Big. Huge”

Also, I must admonish the headline writers for the Hong Kong Tourism Board. Really, is this the type of thing that gets people booking airline bundles on Expedia?

“Girl meets boy. Girl leaves boy. Boy hides girl’s passport: A #ShamShuiPo love story.” 

I called Dr. Lam and Mr. Lau, but an entire day has passed and alas, my phone hasn’t rung, nor will I think it is going to happen. Gentlemen, my ringer is on and I’ll answer 24/7. My fees are small(ish) and will save you further humiliation on the back end on future campaigns. I can turn almost anything into gold. ICYMI, I was able to convince the New York Times that Damascus was a top 10 destination once upon a time!

Don’t say a second time, “We should have called the Media Guy!” I’ll be waiting with my special set of media skills.

This is what happens when you take a girl’s passport and Liam Neeson gets wind of it:

Previous “You Should Have Called the Media Guy” Columns:

Burger King
H&M
The American Red Cross
Pepsi
Kellogg’s
Anaheim Ducks
T-Mobile, Dove, and McDonald’s

The post Hong Kong Tourism Board: You Should Have Called the Media Guy! appeared first on Media Guy Struggles.

Okay, so where am I?

I’m waiting by the phone hoping Axel Schwan, the Global Chief Marketing Officer and Executive Vice President of Burger King, dials me up so we can discuss their latest brain fumble. I mean, the FIFA World Cup is a great event to center an advertising and marketing campaign that will inevitably get their message out to the whole world. The World Cup is by far the most widely viewed sporting event on Earth — with an audience reach of 3.5 billion — and with that Burger King in Russia saw this as a prime opportunity to come up with a cheeky promotion, that maybe, just maaaaybe they didn’t think through all the way.

Burger King was trying to have it their way but trying to build up Russia’s future in soccer by investing now by giving women a lifetime supply of Whoopers. But how would women be able to do that?

Above is the now delete post that translates like this:

“Burger King within the framework of social responsibility has appointed a rewards for girls who get pregnant from the stars of the world fútbol. 

Each will receive 3,000,000 rubles and a lifelong supply of Whoppers. For these girls, it will be possible to get the best fútbol genes and will lay down the success of the Russian National Team for several generations ahead. 

Forward. We believe in you.”

Mr. Schwan, as much as I rack my brain, there is no real positive in this stunt. I mean, didn’t you watch the Oscars? Or all the Harvey Weinstein news?

#TimesUp bro!

Seriously.

No matter, the bosses stepped up and apologies were issued blah blah blah. Which spurred on an interesting conspiracy theory: what is brands are putting out this stuff on purpose?

As a bunch, us ad folks are pretty self aware to what works and what doesn’t. Most of us are fairly skilled and in many cases, have big budgets, and are under heavy pressure to raise their client’s brand profile. In a crowded marketplace, these modern Mad Men need to do something (anything) to get their voices heard and seen.

Passionate Soccer Fans at the FIFA World Cup.

The ad industry is deliberately being provocative and it’s trying to get the headlines. But, ultimately this is going to be much more damaging for brands than what they actually realize.

The Advertising Standards Authority (ASA), the UK’s advertising watchdog, has received 2400+ racism complaints from 956 different ads since 2013. Of those, 12 cases were formally investigated and 10 of those had the complaint upheld.

The power to ban adverts it thinks breaches its standards, but that usually isn’t necessary because brands usually remove the offensive ads once the bad publicity starts.

Experience tells me that despite adverts being looked at by many many eyeballs before they make it to the public, a “lack of diversity” in advertising agencies means things can be missed. This is why marketing executives like Axel Schwan should be calling me. As I have ranted and raved in six previous articles and nearly daily in my own office, a simple pre-release phone call to the Media Guy can save you millions of dollars in bad publicity and wasted media buys. Reach out, I’ll be there.

So did Burger King do this on purpose?

It’s hard to say considering their track record. Burger King Russia division has a history of horrific publicity-baiting stunts. Last year it made fun of a teenage rape victim in an online marketing campaign, using the likeness of Diana Shurygina, who was raped when she was 16 at a house party, as part of a buy one get one free burger offer.

Ugh!

And it’s not just Russia…Burger King has a global track record of misogynistic advertising. In Singapore the company advertised a seven-inch burger with overtly sexual imagery and a tagline saying “It’ll blow your mind away.” The model featured in the 2009 advertising campaign later came forward to say she had no idea her image was going to be used in that way.

Double Ugh!

On the other hand, they come forth with a clever ad to commemorate that it’s legal for women to drive in Saudi Arabia with free Whoppers (no pregnancy required).

For a entire month (June 24 to July 24), Burger King Saudi Arabia is giving its signature burger free to any woman in the driver’s seat who pulls up to its drive-thru windows. The burgers will come wrapped in special paper, renaming the sandwich “WhoppHer.”

So, will Burger King or Alex call the Media Guy? Remember this: one call to me will save could you a bunch of migraines and a boatload of cash…I advise you to strongly consider these words.

Previous “You Should Have Called the Media Guy” Columns:


H&M
The American Red Cross
Pepsi
Kellogg’s
Anaheim Ducks
T-Mobile, Dove, and McDonald’s

The post BURGER KING: You Should Have Called The Media Guy! appeared first on Media Guy Struggles.

I mean who would make such a video in this sexually harassment-fueled climate? All we read and hear about are inappropriate men doing rotten things to women around the context of work. Harvey Weinstein, Charlie Rose, Bill O’Reilly, Kevin Spacey, Al Franken, John Lasseter…this list is endless…

…and then there it was…the culprit was the Anaheim Ducks!

Full disclosure: As a life-long Los Angeles Kings supporter (44 years and counting), nothing pleases me more than Anaheim ducking is all up.

So there I am jaw dropped as I watch the news report of perhaps the worst example yet of tone deaf companies—and the individuals who work for them—perpetuating something that should never exist in the media in 2017…take a peek:

Okay, so where am I?

I’m waiting by the phone hoping Michael Schulman, the CEO of the Anaheim Ducks, dials my ten digits so we can discuss their brain burp. I mean, I feel for Schulman because how many people at the Ducks are going to get fired? I say this is because I can’t remember the last time a major sports team making this kind of advertising mistake. This should have been an easy empty net of a happy birthday message to their parent league (more on that later). But, no, they had to be clever.

As a reformed misogynist, every time I see something like this I say, “stop and take a look around at everything that’s happening in all of these industries in the world.” If you don’t think this is serious, look at the punishments people are receiving for their actions. Currently, the penalty is ejection from your workplace. They might not get everyone immediately, but, take someone like Louis C.K. and what they got him on. The people who make decisions on his projects are thinking out loud themselves…

“Uhm, Louis, this movie you were going to be in? Yeah, no, we aren’t worried about that making this real any longer.”

“Hey, you have some movies on Netflix? Not anymore!”

Kevin Spacey was supposed to star in J. Paul Getty, Part 2 and Sony said “nah, no need, Kev, we will just re-shoot every scene you were in and still get the movie out on time.” This is what ejection from the workplace looks like.

There’s a lot of dreadful advertising out there, especially for sports team, but most of it fades into the superficial tapestry of suburban life. You disregard it and move on with your day. But this is a downright affront to the intelligence of anyone with an operational brainstem.

Somebody somewhere had to sit in the Orange County office and say “How are we going to make a real statement for the National Hockey League?”

“I’ve got a great idea…”

And someone else had to say, “Wait a minute – what if we ignore all of the headlines out there and make a video skit that screams sexual harassment?”

And then the first someone probably built on this thought with something like, “How about we pick the guy on out known for pranking people so we will have an ‘out’ should some of the overly sensitive demographic object?”

At which point high fives were exchanged and comps were briefed into a designer with an online extension learning degree, access to an Better Call Saul-like video crew, and a deep appreciation of how women were treated at the office in the 1960s.”

But here’s the most distressing part. The Ducks brass had to buy into this. Someone in charge of an actual marketing department had to say to themselves “You know what? I think this is going to work. We slap this baby all over social media and everyone without access to basic news is going to be hunched over laughing and re-watching it until it goes viral. We’re going to turn our Internet feed into the embodiment of how Don Draper and Roger Sterling treated their staffs in Mad Men.”

So did Anaheim wind up calling? Nope, they decided to issued a non-apology and evil wins again:

Here’s how the smart NHL teams wished the NHL a happy birthday:

–>

The post ANAHEIM DUCKS: You Should Have Called The Media Guy! appeared first on Media Guy Struggles.

I’m doing my best to mentor some pre-graduate students on how to get a job in the ad world via the American Marketing Association’s job speaker series at a local LA-based college. In these types of engagements, I like to mix it up a little bit and remind everyone that to you have to be smarter now, more than ever and not to try any of that B.S. that used to work in the 80’s and 90’s and even last year in the workplace.

To get their attention, I usually lead with some ridiculous ad that shows what used to pass as “effective advertising.” Something like this:

Hey, the Nipple Bra used to hold sway. I mean with copy like this, why not?:

Yes, of course, that’s just what women always want! Just guessing here that a bunch of men created this product and then another group of men wrote the ad. Sheesh!

So once you show this type of ad, you definitely have their ears and can showcase that getting a job is harder than ever…especially in the marketing worlds.

Once up on a time, I signed up for an advertising/marketing agency internship just to get in the door. I would have had stayed at button rung of that monolith agency if not for the infamous hockey puck incident that sprung me into semi-fame and alcohol-soaked lunches.

Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs

The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010. The Bureau of Labor Statistics projects a 9% increase in employment for marketers through 2024, 2% above the average growth rate of other industries.

Marketing is becoming one of the most promising industries to make a career in, and it’s attracting a lot of strong candidates, which means it’s harder than ever to stand out.

Pre-application: Take a self-inventory.

Before you apply, you need to know what you have to offer. Don’t fail at knowing you. A healthy self-knowledge will help you convey to a company why you’re a good fit for them. You have to know the kind of environment and culture you thrive in. Do you need a quiet environment? Do you like working on group projects? Are you looking for a certain level of autonomy? Understand what motivates you, and reflect on what type of manager and leader gets the best out of you.

Ask yourself what type of work you enjoy most. An agency role might be best for someone who prefers working with multiple clients and interacting with different personalities and cultures. Others work better with a deeper knowledge of one client at a time. In-house roles may be better for this individual. Be honest with yourself about what you’re looking for and why you want it.

The research phase: Target companies that fit.

Thoroughly research companies before applying, which means going beyond reading their website and scanning social media. Talk to employees. Read stories their company leaders were quoted in. Dig into what the culture is like. Does it align with what you want? Do you have the skills required? What are the key words in the job description? If it mentions proficiency in graphic design, a high-demand skill for marketers today, be honest about your ability. If you don’t have much experience with it, enroll in a course. Sharpen your skills. Don’t waste your time or the employer’s by embellishing.

Your marketing résumé: What do you bring?

In the marketing industry right now, we’re seeing a skills gap on the technical side and a high demand for digital proficiency.

A survey of employers by the Economist Intelligence Unit revealed that candidates who are strong with HTML and CSS coding, data analytics and graphic design are getting ahead. If you’re weak in those areas, and they are important components of jobs you are applying to, invest in yourself. Take a course, shadow another marketer, pick up a book at the library. Start to learn and expand your skill set. Your résumé is your calling card. As a marketer, your résumé is held to a higher standard. There should be no spelling or grammar errors. Take time to ensure the formatting is consistent and tenses are correct. Triple-check everything. Ask someone else to proofread it, too. Your résumé should mesh with the research you’ve done on the company.

The more work you’ve done in the pre-application phase, the easier it will be to align with what hiring managers are looking for. If you noticed in your research that a job description uses certain key words, use them. Don’t embellish, but accurately describe your experience. When employers are looking at hundreds of résumés for only a few seconds each, seeing those words that show a fit right off the bat can put you at the top of the list.

Before you submit, step into the hiring manager’s shoes. What would make them pass on your résumé given the job description? Find the holes and fix them.

The interview: Be bold and win the job.

Asking good questions makes you stand out. Don’t miss the opportunity. Ask the interviewer if he or she has any hesitations about your background. Then, address them on the spot. Be open about your weaknesses and what you’re doing to work on them. This shows self-awareness, a critical skill for marketers that is hard to convey on a résumé.

Ask what made the last person in this role fail or succeed. If it’s a new role, ask what characteristics a successful candidate should have.

Another way to stand out is to come with ideas. Prepare opportunities for the company to grow their brand, suggestions of things the company could do to improve or successes they can build on. Be prepared to discuss how you would implement your suggestions if hired.

If done right, it’s respectfully bold and shows two crucial skills marketers need to have: critical thinking and problem solving. It reflects that you’ve put time in to research the company and understand what it’s doing. If it’s good, it can lead to substantive conversation in the interview that demonstrates your vision and elevates you above the pack. If you have a portfolio to back it up, bring it. If you don’t, try to build a body of work, even if it’s freelance samples that show your ability.

The post Ace the Interview…! appeared first on Media Guy Struggles.

Okay, so where am I?

I’m preparing for an other trip…and another surgery…yeah, getting old sucks. I’m also prepping for the Emmys on Sunday. I got a new lens to break in. You know I’ll post pictures. Stephen Colbert is hosting…more political humor. Ugh! I’m thinking Louis Vuitton for the red carpet. Yeah, that’s the ticket…yet I digress.

I bring up the traveling because it’s a little known fact that I see a classical music performance or an opera in every country I visit that offers such a thing. In Europe, it seems every major city has a beautiful opera house. Ah, the Opera…a kid I remember it being something you were taught to avoid. It was a old school meant to be enjoyed by the stuffy, nose-up crowd in tuxedo tails and shiny shoes.  The opera was strictly for the high cultured. As I aged I learned to truly appreciate it because I get to use my slim knowledge of classical music and study up on the stories and the history of each type of performance.

Regardless of how well I’ve aged and how cultured I’ve become, the fact remains that it is still a difficult sell for younger audiences.


Swedish opera house Folkoperan knows this fact and decided to pick the easy path to try and reach Swedish millennials is to use the old advertising adage that “sex sells.”

To promote the premiere of Puccini’s Turandot, Folkoperan and its agency crafted a commercial called “The Opera of Orgasms” that is devoid of words, just moans and groans and, well, orgasms.

So much for high culture…

If you are new to opera, the connection to sexual situations isn’t a stretch by any means. Opera is peppered with fables spun from of unbridled yearning, retribution and heartrending losses. Elevating its more applicable qualities was invented yesterday either. Last year, the Paris Opera recruited Bret Easton Ellis to craft a modern version of “Figaro,” a story as contemporary and depraved as you can get without dolling our red-light district ticket prices.

Turandot is especially suitable for this kind of interpretation. First released in 1926, it narrates the tale of Prince Calaf who falls in love with the unemotional Princess Turandot. To gain permission to marry her, potential suitors have to solve three riddles; any wrong answer results in death. Yikes!

“We live in a society where we’re constantly encouraged to indulge life, but it’s often in very superficial ways,” says Mellika Melouani Melani, director and artistic director at Folkoperan. “In our interpretation of the opera, we want to pay tribute to the urge of desire and the total devotion that comes with it. In our film, the orgasm symbolizes this.”

In the commercial (the Folkoperan marketers call it a film), people in diverse—not necessarily glitzy—sexual circumstances express their apex to the tune of the Nessun Dorma aria. It’s a festival of unlimited longing, those moments when you’re so close to metaphorically falling off the cliff that things like environment, expectancy and social norms no longer carry any weight. And it exquisitely echoes the state Turandot’s admirers find themselves in, one in which the proximity of pleasure is so painful that nothing matters more than finding release, not even oblivion.

Now trust me, having an orgasm might actually be the closest you and I get to singing opera. Both are big physical experiences that release endorphins and oxytocin, but this piece just rings wrong with the current state of advertising. It’s over the top and getting ample amount of press but it’s done so well, it’s much too hard to be incredulous.

So what do I know?

I do know this—it’s becoming all too easy for brands to use sexism as low-hanging fruit to go viral. Time after time, we rise to the bait, giving the brands exactly what they set out to achieve: Internet Fame.

On an almost daily basis, sexism in headlines, adverts and newspaper front pages is getting taken to task on Twitter. But, by tweeting about those brands and making them go viral, are we giving them exactly what they want?

As Oscar Wilde said “the only thing worse than being talked about is not being talked about”. Brand managers are well aware of this,” says Anthony Patterson, professor of marketing at Liverpool University. A “response — whether outrage or support — demonstrates that consumers are engaging with their brand.”

Take the London’s Daily Mail. On eve of Britain triggering Article 50 and officially entering Brexit negotiations, it was #LegsIt (not #Brexit) that topped the UK’s Twitter trends. The newspaper’s headline declaring “Forget about Brexit, who won Legs-it!” alongside a photograph of Scottish First Minister Nicola Sturgeon and British Prime Minister Theresa May and a pain staking analysis of their legs, prompted the ire of thousands on social media.

A statement from a Daily Mail spokesperson (which began with “for goodness sake, get a life”) only added fuel to the fire. “Sarah Vine’s piece, which was flagged as light-hearted, was a side-bar alongside a serious political story.” The Daily Mail wasn’t sorry. And, why would they be? We, by venting our outrage on Twitter at their “light-hearted” sexism, made #LegsIt the most talked-about story of the day.

Long story short: Women shouldn’t be roadkill in a brand’s race to get viral fame. Brands, it’s time to get your act together and find another way to get internet fame.

The post The Opera of Orgasms appeared first on Media Guy Struggles.

** – More than a caption – see below

I may or may not be at the Super Bowl witnessing the greatest comeback in the great Super Bowl ever played.

Or I may have just attended the Oscars Nominees Luncheon at the Beverly Hilton. No, I’m not a nominee, but a boy can dream, right?

What I do want to divulge is that the commercials this year were nothing short of, uh, capitalistic. Yeah, yeah, I know that what they are supposed to be, but this year all of the commercials touting diversity and equality left me a bit jaded.

I spent the nearly a decade touting Middle Eastern inclusion and rights in the Unites States media for over a decade and until about a year ago, I have story after story laced in ignorance and/or racism. It was a fruitless endeavor to say the least. At the end of it, I couldn’t get anyone to pay attention for very long.

Not a nominee, but a boy can dream!

And, as a reformed misogynist, I’ve been on a crusade lately as I rail against the advertising industry on their treatment of women (*see below for some of the latest links). So to see all of these corporations forking out $5 million for a thirty-second spot to concentrate on feel-good messages telling the world that they care in Trump America brings out the cynical in me.

Yeah, yeah, I know that aligning with a message shows they have a point of view and it let’s everyone know they aren’t in their glass towers making commercials in a vacuum but they are aware of the world around them.

But, c’mon…

The diversity and gender equality issues have been at the forefront for years. But now you choose to focus on that because you won’t get slammed for doing it? You’re emboldened all of the sudden by the protests swirling around the Donald Trump Presidency will get the masses behind you?

Two spots spring to mind…

“Daughter” from Audi


In what may be one of the most pathetic commercials in Super Bowl history, Audi put together a gender equality piece that can only be described as propaganda. Seriously, it looked more like a feminine hygiene commercial than a car commercial. The father’s voice over angst is disingenuous at best:

Of course the daughter win the race. Let’s watch…

Of course, the liberal media is celebrating this for taking on the gender wage gap. However, the youtube video has over 50% thumbs down rating and Audi as a corporation doesn’t even embody its own advertising message. Yeah, yeah, blame Trump!

Here is the official overview on the spot from Audi:

“This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone.

“Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.”

I found this commercial to be highly ironic as the male to female ratio of Audi employees is somewhere around 2:1 while the median salary for men is about 22%. Yep, higher than the national average.

The spot says that Audi is committed to equal pay, because that’s a stronger message than, say, parent Volkswagen’s tainted commitment to clean diesel.

All of this proves that businesses promoting products that have nothing to do with politics should refrain from pushing their political agenda.

“What should I tell my daughter?” So many things roll through my mind as I hear this guy whining through the spot:

• Tell her that she has to work twice as hard as the average man because the guys hiring you won’t pay you enough and you have to show your value twice as much. 
• Tell her that life isn’t fair and if you’re looking for that, you’ll get bulldozed by the corporate climbers who will frame you at work faster than anyone can say “sisterhood.”
• Tell her that when they drive off in their $45,000 car, they shouldn’t leave the winning soapbox derby car winner on the side of the road. So much for environmental protection.
• Or maybe just tell her that daddy didn’t buy an Audi in 2017 because luxury carmakers should pander for gender equality they don’t fully believe in the cause themselves.

Teaching moments, my brother.

Lady Gaga’s push for Tiffany & Co.:


The New York City jeweler jumped into the Super Bowl advertising arena with its first spot and tabbed Lady Gaga to make a splash. The spot, which aired right before the halftime show she was to star in…

Here’s the official word from Tiffany & Co.:

INTRODUCING

LADY GAGA

IN OUR NEW SPRING CAMPAIGN

As fiercely feminine as the new Tiffany HardWear collection, 

the legendary Lady Gaga captures the spontaneity 

and creative spirit of New York City

She spent the entire thirty seconds writhing on the floor with jewelry on…playing harmonica with jewelry on…and challenging the proposition that “it’s pretentious to talk about how creative you are.”

Also: She likes Tiffany. No ground was broken here.

Before we move on, let’s just say that this was easily the most pretentious spot I’ve ever seen. Here’s a few gems from the commercial:

“I love to change, it makes me feel alive.”

“I always want to be challenging the status quo.”

“(Being creative) is empowering, and I’m coming for you.”

That’s a real tour de force of pretentiousness. Whew…

The spot came at a time where sales are plummeting for the brand. Tiffany has cited lower consumer spending and a slowdown in business at its flagship store as the reason for the decline. Many of you probably know that Tiffany’s Fifth Avenue store is located near Trump Tower, which has been overrun with the Secret Service, tourists, and protesters since the election. Yeah, yeah, blame Trump!

* – Reformed Misogyny Links:


The Happy Couple / Natan Jewelry
Enjoli: A 30-Second Capsule of Sexist Advertising
The Dreaded Casting Call
Ride Me All Day
“You can almost taste the Bush”

** – More than a caption:

Fifteen years ago, I played golf in the foursome behind New England Patriots Coach Bill Belichick. He was much different from his press conference persona, cracking jokes and generally portraying the face of a happy man. He told me to always be prepared and plan everything meticulously. I fell in love with the process of everything and it benefitted my advertising career.

After he guided another Patriots team to an NFL championship, he actually said this: “As great as today feels and as great as today is, in all honesty we’re five weeks behind in the 2017 season.” The comment drew laughs, but Belichick was being serious.

Technically, he’s correct that his team’s 2016 season lasted longer than those of all other teams except Atlanta. But, dude, come on. You just became the first coach ever to win five Super Bowls — and you did it in dramatic fashion.

Isn’t that what all the work is about? Why not take a minute to appreciate what you’ve accomplished? Belichick said Monday that he and his coaching staff will take some time off, but not until this summer. “Now is not really the time to do that,” he said. “If you don’t do a good job with your football team in February, March and April, you’re probably going to see that in November, December and January. We have some catching up to do. But it’s where we want to be.”

What can I say, the man loves the process. You gotta love Coach Belichick because, hey, if you’re not cheating, you’re not trying!

The post Blame Trump! Misguided Super Bowl 51 Commercials appeared first on Media Guy Struggles.

-Fifty years ago ads for cigarettes were everywhere and endorsed by celebrities from sports to movies.

-Coca Cola, backed by the Soda Pop Board of America, once proclaim that our children’s brains needed sugary drinks in their formative years to develop properly and fit in with society properly.

–Airlines used to position their women employees as a wonderful way for men to replace their wives on their travels (or even find a wife for that matter).

Now, well past my formative years in the ad game, I am beside myself about the sexist advertising that still exists. I can’t say that I’m an innocent in the world of using the female form to sell product.

Check out these award-winning ice cream spots (yes, I am serious [!], I have shiny pieces of hardware touting my excellence in advertising for these gems…how misinformed was I?):

Creme d’Or Ice Cream

Looking back, I can’t say that I am proud, but I guess you can call me a reformed feminist because I don’t do commercials like that anymore.

Hard to find, but a fantastic gossip read.

The feminist led me to paid more attention to the famous Hollywood casting call. Marilyn Monroe made the casting call famous. Monroe had resolved to sleep with anyone who could help her attain fame and fortune in Hollywood. According to countless biographies, friends of the iconic actress routinely note that she had “sex with anybody she thought might be able to advance her career.”

Many others, male and female, have chosen to take this path, even today. However, women are still being subjected to the sexist rigors of the casting call and showrunners don’t even seem to feel the need to hide it.

There’s been some buzz about “Casting Call, The Project,” which features real women—18 in all—reading real casting notices. Their reactions range from as little as raised eyebrows to exasperated sighs and obscenities.

Three friends created the project—Julie Asriyan, Laura Bray and Jenna Ciralli—summarized their work:

“In our quest to find and create work, we became all too familiar with reading character breakdowns posted on casting call notices via the numerous casting websites (some legitimate and reputable, others, not so much). Throughout this journey, we would often share with each other particularly ridiculous, hysterical and appalling casting call notices.”

The project is working with over 300,000 Facebook views in its first 24 hours and it’s closing in on 100,000 views on youtube:

Each casting call notes the classic stereotypes about gender, age, body type, and race with many conveying the deepest cuts into institutional segregation of the sexes:

• “Loves being a woman, so she probably wears a push-up bra.”
• “Nerdy type of girl, nevertheless she has a boyfriend who loves her.” 
• “Her cleavage is her best feature.”
• “She’s actually pretty, even with no makeup.” 

My “favorites” are these lines:

• “Lead actress needed for film about feminism. She is moderately attractive.”
• “Prefer an actor who is not thin. This is a great role for a feminist.”

Seriously, who writes this stuff?!

Kudos to these real New York friends who creatively show that by taking ownership of the creative process, women can “bring about the roles we all want to see for female actors.”

In other news…

…London mayor bans sexist ads…

Women react to ‘body-shaming’ Protein World ads.

…Advertising Agency Returns Cannes Bronze Lion for Sexist Scam Ad for Bayer…

Violating privacy of women wins awards, but doesn’t pay well in public anymore.

and finally, A big brand promises less sexist advertising!

The post The Dreaded Casting Call appeared first on Media Guy Struggles.

….speaking of the CLIOs, I have to say I’m pretty pleased with the submission my team has just finalized (and just in the nick of time for the May 20th deadline!).

Any time that your social media reach rises a medium average of 343% and all other tangible numbers that affect a client’s bottom line rise a minimum of 21%, you’ve got to be happy. Cheers to the CLIO Awards jury who will review our submission this coming July.

I’m thinking seriously about launching a campaign that centers around my current obsession of eradicating sexist advertising and/or writing the definitive tome chronicling the American ad industry’s treatment of women. Here are some recent rants:

• United Kingdom Buses
• Airline Advertising
• Enjoli Perfume
• Tobacco Advertising
• Bloomingdale’s holiday date rape print ad

AD OF THE WEEK/MONTH/WHATEVER 
The Happy Couple
Natan Jewelry

You want to know how NOT to win a Telly or a CLIO? Follow the creative lead of Natan Jewelry.

Let’s start with the basics.

When you storyboard jewelry ads, you checklist the usual:

• The bride to be, simple yet beautiful.
• The man, either nervous or already holding the ring out.
• A beautiful landscape, maybe a field or a beach.
• The woman, of course is overwhelmed with surprise. 
• An impressive, bank account busting diamond ring.

The jewelry ad is always shot from the happy woman’s perspective, unless you are Natan and you decide to the exact opposite.

Take a look at the Natan ad. It immediately cries locker room talk and no respect for women. Not the kind of thing you want going into holy matrimony. This screams sleazy man-to-man, behind closed doors joking about their latest conquest a guy might brag that he purchased with a gift.

Psychologists would recap that the man has control of the woman by way of the ring. If you give women something they desire, they will do anything for you. The ad carries the false stereotype that women are also things to be bartered or simply bought off with something shiny.

Notice that the woman’s legs are the only part of her body shown. You don’t see the the expression on her face, or even her body language. You simply see the result of the offer and her willingness to obey every command from the man to sacrifice her purity not for the man himself, but for material objects such as diamonds.

In “The Cult of Thinness” by Sharlene-Nagy Hesse-Biber, she carefully points out that “our society encourages women to see themselves as objects.” Further, she muses how the beauty industry succeeds by nurturing female insecurities, explaining how the mirror, which reflects objects placed before it, is an analogy for how our society lives off of women’s addiction to weight and body image. This Natan ad makes a direct comparison between a woman and a diamond. The woman’s flawless skin and legs match up to the flawlessness of the diamond, suggesting that the beauty of women should be equivalent to the beauty of a diamond, an object that is cut, carved, and manipulated until perfectly beautiful.

And, alas, women’s equality is set back by everyone who sees this ad.

* – The Wrong Way to Win (#Winning)

The post The Tellys and (yes!) More Sexist Advertising… appeared first on Media Guy Struggles.

(More on that in a minute).

In between my regular job (well, it’s not so regular, it’s actually invigorating), working with the team to prepare the campaign overview for the Clio submission (it’s hard to condense so much genius into a two-minute video) and re-writing scripts for my Japanese television show, I’m continuing my mission to rid the airwaves and magazines of sexist advertising.

Not that it will happen anytime soon.

*Sigh*

Tip of the hat to Annie Apple, mother of New York Giants top draft pick Eli Apple in her quest to keep women who collect athlete intimacy as trophies away from her son:

What exactly is a cleavage action pic?

Gosh, I’m so old.

The seats were pretty, pretty good last night.

But Vegas will make you feel old even if you ARE twentysomething and can stay up for 30 hours consuming free drinks and betting the come line on the craps tables.

Yes, Las Vegas, home of my old Draper Days getaways, is exactly where I am.

A much needed side trip was in order to reboot the creative engines, film a commercial, and shake my head at the overwhelming homage to “Sex Sells Advertising” that proliferates the landscape. (More on Sex Sells in another column.) Another reason to take that 45-minute flight from LAX was to see an old friend who was kicking off her concert tour,

I’ve known Selena Gomez for nearly a decade, first meeting her at a St. Jude’s benefit gala in Beverly Hills. There was a fashion show and she was none too happy that her dress was too provocative. Somehow I was pulled into the tornado because she wasn’t going on and as the only father in the general vicinity, she wanted some backup that the dress was too much for a 14 year-old to wear. I had to agree that a neckline that plunged down to her belly button was over the top. Long story short, they got her a new dress and now I get to go to Revival Concert Tour opening nights in Sin City.

Great show Selena.

Ride Me All Day

Meanwhile, back in the United Kingdom, some fool who runs the advertising department for a Welsh bus company greenlit a campaign that features a topless woman holding a sign that reads: “ride me all day for £3.” Cardiff will never be the same.

The now controversial ad campaign prompted social media outrage and  of  following widespread outrage on social media calling the campaign “sexist” and “vile.” Tip of the hat to whomever genius didn’t focus group these ads before they ran. That’s like Advertising 301. Gotta focus group ad campaigns when they are going out-of-home. One slip and you’re going to wind up with a lot of bad publicity.

Pretty shocking that there are still ad agencies that think this an acceptable method to use this kind of imagery to sell a bus ticket.

In a related note, the adverts featuring males doing the exact same thing does not appear to have caused as much outrage. Shocker!

The post Selena, Annie, and More Stupid Advertising from Across the Pond appeared first on Media Guy Struggles.

Prince is dead, long live the king.

So instead of drowning my sorrows in a few neat Crown Royal Canadian Whiskys, I’m trying to finish my application to become the social media manager for Her Majesty Queen Elizabeth II (or at least the minion responsible for making these decisions, because I am most certain that she couldn’t care less).

And, why not? I haven’t seen the Queen since I snapped off a few hundred pictures of the royal family as a youngster in the eighties on a fellowship that I won back in the day. A return to Buckingham Palace seems in order now that they posted a position for the Head of Digital Engagement with the Royal Household.

A Media Guy Original

The Royal Household advertised the job of with a salary of up to £50,000 (that’s $71,000 USD for you and me) with the following enticement: “It’s knowing your content will be viewed by millions. It’s about never standing still and finding new ways to maintain The Queen’s presence in the public eye and on the world stage. This is what makes working for the Royal Household exceptional.”

The basic duties takes me back to the time I applied for that Ogilvy internship: “Whether you’re covering a state visit, award ceremony or royal engagement, you’ll make sure our digital channels consistently spark interest and reach a range of audiences. With an eye to the future, you’ll work to hone and shape our digital communications through sharing best practice, understanding new technologies and stimulating creativity.”

While 5.3 million followers across social media is not on the Taylor Swift or Kardashian scale, you can bet that competition will be still. Maybe I’ll stick to making commercials…

…while I was filling out my application, word came through that artist now known again as Prince had passed suddenly. There’s been too many great musicians that passed as of late. David Bowie, Glenn Frey and now Prince.

I liked Prince for many reasons. First and foremost, Prince was bad ass and ss I get older, I admire those who don’t give a damn about what I think. What we think. Maybe it’s the ad man in me, trying to reach that niche demographic and drive them to my product or service. He did whatever he wanted. On stage. In the recording studio. With his personal life. You name it, he did what he wanted, when he wanted. Bad ass!

I mean, Michael Jackson was coming off Thriller, only the best selling album of all time,  and Jackson asked Prince if he wanted to collaborate on a song or two. Prince’s reply “No, I’m good.” Bad ass!

That time during his 1990 concert tour where I got a press pass to take photos for the Associated Press. Seven hundred photos later, Prince’s people convinced my editor to turn them over to be reviewed. Prince liked then so much he cried copyright violation and kept them. I didn’t like it at the time, but honest, that was bad ass!

And then, all of that sex. Prince was all about sex. It’s the straight ahead, uncompromising sexual nature of his music. When you listen to Dirty Minds, it’s intentionally shocking and musically all over the place. He ruled the airwaves in spite of it all. He was a singular music talent whose impact resonated far beyond the radio. Here’s a few snippets of what people who actually know what they are talking about wrote of him:

The New York Times Obituary
Across a career of more than 35 years, Prince released 39 albums while being lauded not only for his songs, but their visual presentation both onstage and on camera. His 1984 film “Purple Rain” is widely considered one of the best and most influential music films ever, while its accompanying soundtrack spawned the No. 1 hits “Let’s Go Crazy” and “When Doves Cry.” He was inducted into the Rock and Roll Hall of Fame in 2004.

Rolling Stone (1983)
All cocky, teasing talk about sex, that’s Prince. Forget Mr. Look So Good; meet the original Mr. Big Stuff. He’s afraid of nothing onstage: ready to take on all the desires of a stadium full of his lusty fans, ready to marry funky black dance music and punky white rock music after their stormy separation through the Seventies, ready to sell his Sex Can Save Us message to anybody who’ll give his falsetto a listen.

GQ Spends Six Days In Paisley Park
Like his records, like his stage shows, Prince’s Paisley Park headquarters is a monument to this system of beliefs. It’s a strange place, even to visit. Something in the water, as Prince once so memorably put it, does not compute. It’s not anything physical, not the two doves in their cage or the purple galaxy painted on the boardroom ceiling or the obsessive cleanliness. It’s something more intangible, and you see it in the faces of the people who work there. They’re like students taking a long, perplexing exam, trying to work out what the question means before they can start writing.

Prince Guest Stars On ‘Muppets Tonight’

Time to drown myself with a royal cola…

RC Cola had some no-so-great sexist ads…more on that another day.

Not every underdog story ends well. In the case of Royal Crown Cola, every sign pointed towards an eventual victory over Coca-Cola. RC Cola started in the basement of a grocery store. They won a crucial lawsuit that kept Coca-Cola from having a monopoly on the word “cola.” They were the first to introduce the public taste-test, canned soda, and crucially, diet soda. But one study, largely funded by the sugar industry, cast a false pallor over RC’s artificial sweetener of choice: cyclamate. The controversy led to RC changing their formula, which fell flat with the public. RC then made a serious of bad business deals — buying furniture companies? — and now they’ve since become the proto-PBR of the soft drink industry. Read more on Mental Floss…

FAKE ROYALTY

Game of Thrones has a history of eliciting rather strong reactions from viewers. From its premiere in 2011 to last year’s season five finale, this show has been all about shock value. From its gratuitous rape scenes and brutal deaths to incestuous affairs and mind-blowing plot-twists, the HBO fantasy drama may have generated the most WTF moments of any show in the history of television.

So, in case you’ve forgotten, here are the 30 most WTF moments from Game of Thrones, and all the deaths from seasons one through five:

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