Typos give me nightmares. 
Really they do. 

In my early days as the PR Guy, you would have to get your news releases printed at an offset printing facility. You would have to collate multiple pages together, staple the pages neatly in the upper left hand corner, make a tight z-fold and stuff them into an envelope and mail them out to the media. I did this quite a bit for the Lakers and Jack Kent Cooke in the early seventies as a kid. (If you want these details, you’ll have to buy the book, literally!) Yet I digress as usual.

Anyway…If you noticed a typo, you would have to re-type your work and deliver the new manuscript to the printer and wait for a day for a reprint. It was expensive and your entire release schedule would be blown.

Today, big agencies employ proofreaders who read copy all day long. That’s all they do. They check for typos, grammatical mistakes, and general copy screw-ups. I used to do that. I was pretty good at. Still am. But, it’s a real drag. And the worst part is, it’s nearly impossible to proofread your own work.

Monica? You may never know. She’s undercover.

This blog has a proofreader. Her code name is Monica. I’m on my third Monica, much like Roy Rogers had a bunch of Triggers and Elizabeth Taylor had husbands. I still get nightmares about typos and when I get a text or an email from a reader pointing out a typo, my face sports the ass of the baboon (meaning I turn bright red). I don’t get mad at Monica. After all, you get what you pay for; in this case: nothing.

She’s a great lady. Fun, passionate about her work, and damn smart. She’s undercover and never shows herself to the world. With that in mind, I thought it would be fun to let her vent about proofreading and her life analyzing words.

MEDIA GUY: What happened to the long lost art of proofreading and editing? I’ve seen so many spelling errors on major news sites it saddens me. It wasn’t this bad when most of the news was via the newspaper.

MONICA the PROOFREADER: They say in outer space, no one can hear you scream.  And in cyberspace, no one can hear you screech: “Typo!” The Internet is all about speed of spreading the word. Grammar, sentence structure and typos take a backseat in the mad dash to promote ourselves often and early.

MG: When did proofreading become a non-starter?

MtP: Let’s blame the Internet. Everyone else does. Proofreading become a neglected skill and an unnecessarily expensive and time-consuming step.  It is to the 21st century what blacksmithing was to the 19th. Of course, typographical errors online come in a variety of flavors.  I may flinch when I stumble on one in the New York Times online or in print, but I acknowledge that it’s the price I pay to get reasonably good reporting on the 24/7 Internet clock.  I make the same allowances for the comments I read online attached to e-Commerce product pages or news site articles, now that I know there are thousands who think the verb “to lose” is spelled “to loose” or that “disappointed” packs two ses and two ps or two ses and one p.

MG: Please don’t get me started because English orthography is a bitch.

MtP: Still, you’d think that image-conscious businesses or government agencies would take a slightly fussier stance.  Spelling stuff wrong on an authorized web site or official communication suggests haste or carelessness or indifference.  Those aren’t impressions you want to leave on customers or constituents. But there’s a cost to correctness and clearly it’s too high for some entities in the information business.

MG: Has a typo of yours ever gotten you into trouble?

MtP: I have, and it wasn’t anything obvious! I sent an email to a colleague / ex-boyfriend. It was innocuous, but I signed it with a wink. That’s a simple semi colon and a parenthesis.  Big deal, you say. I say it too. However, I meant to sign it with a smile—that’s a colon and a parenthesis. So long story short, I created this all-day fight for him and his trashy new girlfriend—honest it was really a mistake — all over a semi-colon.

Who would have guessed the semi-colon would have that effect on a life? I mean it’s been sitting on the keyboard since the invention of it. Barely working. Barely making ends meet. Every now and again it would have to work in a bibliography just to pay the rent. But you have to give the semi-colon credit, don’t you? It’s a persistent punctuation mark who never gave up.

MG: Yet you digress…

MtP: Yes, sorry. You get me all revved up over copy! Anyway, he found his way into this argument and, you know, if it had been a colon — with both eyes open — and a parenthesis, it would have been a smiley face and not a problem. So a simple typo and it became a wink and she told him, “You’re still sleeping with her aren’t you?”

“Or her shift button is broken…” he said.

The semi-colon. The bastard child of the period and the comma. “Ah, some day,” the semi-colon must have said. You know, it literally has to look up to the colon. There it is below the colon on the keyboard staring up at it all day long biding its time. I can see it saying “Someday, I’ll separate email addresses and independent clauses and screw up budding relationships.”

The semi-colon is very powerful. Get a wink at the wrong time of the day and it’s on. That never happens with an exclamation point. You could say it’s the Viagra of grammar.

MG: What’s the worst editor you have ever had to work with?

MtP: I had a boss that used to keep me late a lot. When I would hand in my work he always tell me in a creepy voice, “”When God closes a door, he opens a dress.” Yeah, real nice.

MGS: What are some of the biggest mistakes you noticed recently?

MtP: The list is endless. Here are a few:

At a United Kingdom McDonald’s—Yes, grammar issues give me incontinence as well:

Another Walmart home run:

An unnamed framing store:

This is quite a gaff:

MG: What’s the feeling you get when you really crank out a good edit?

MtP: Have you ever had sex so good you say to yourself “someone is going to have a heart attack right here”? That’s the euphoria you get when you catch a really out-of-the-way mistake.

The post Monica: The Proofreader appeared first on Media Guy Struggles.

The number of self-published books has exploded, growing 287 percent since 2006, according to research by Bowker, the official ISBN agency for the United States.

“In 2012, more than 235,000 print and e-books were self-published in the United States, up from 148,424 in 2011,” says award-winning marketing strategist Catherine Foster, executive publisher/CEO of BlueSky Publishing Partner. 

Typos Matter

“This is an exciting time to be an author because the playing field is finally leveled – you can get your book published! You don’t have to beg an agent to take you on and you don’t have to deal with those heartbreaking rejection letters. There’s no longer a stigma associated with self-publishing — in fact, many of my authors say it’s the very best option.”


CreateSpace was the No. 1 print self-publisher in 2011 with 39 percent of the market, and Smashwords was No. 1 for e-books, with 47 percent, according to Bowker’s most recent information.


However, while most readers no longer pay attention to where a book was published, authors should know they do pay attention to what it looks like, Foster says. 


“The most important overlooked element is not the front cover but the back cover,” she says. “That’s where potential readers will spend the most time deciding if they want to buy your book.”


Browsers spend 10 to 15 seconds reading the back cover. If you want to keep their interest, Foster says follow these four basic rules of book marketing.”

• Know your audience: You have to consider their point of view when you decide what to say on the back cover, and you need to know who they are in order to figure that out. This is your 10-second commercial, so be sure you give your audience what they’re looking for!
• Keep it simple: Many authors try to cram too much information on the back cover in the hopes that something will pique the reader’s interest. But too much information overwhelms browsers and their brain becomes sluggish. Rather than read everything, they read nothing and walk away. Treat the text on your back cover like poetry and keep the message condensed and poignant. 
• Choose the right fonts: Certain font styles appeal to different audience demographics. Whether your audience is mostly teens or college students, middle-aged adults or seniors, they’ll respond differently to the looks of different type faces. Choosing small red fonts on your cover is the worst thing you can do if your market is the reader older than 55 because red is one of the hardest colors to read when aging affects vision. Also, your fonts shouldn’t blend in with the colors on your back cover, or the words lose value to the reader.
• Typos will kill your book sale: If your back cover has a typo, even a small one such as a redundant word or two words with no space between them, it will doom your book. Authors are indeed “judged like a book by its cover” and readers will assume that your book wasn’t edited and that it will be full of errors. One of the most frustrating things for readers is finding typos in a book. It dilutes the meaning of the content, distracts them from reading, and most importantly, makes the author look amateurish. Even if the only typo in your book is the one on your back cover, readers will make critical assumptions based on that one fatal flaw.  

Foster recommends having your book professionally edited, cover to cover. If you can’t afford to do that, at least find a friend or family member with strong reading and writing skills to read it for you.


“No matter how good of an editor you are, you’re likely to read right over your own mistakes,” Foster says. “There’s a reason surgeons don’t operate on themselves; the same is true for authors editing themselves.


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Food for thought: 22 Books for Your Ultimate Summer Reading List

The post Don’t Sell Your Back Cover Short! appeared first on Media Guy Struggles.