Monkey Business Archives - Media Guy Struggles https://mediaguystruggles.com/category/monkey-business/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Tue, 09 Jan 2018 10:53:00 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png Monkey Business Archives - Media Guy Struggles https://mediaguystruggles.com/category/monkey-business/ 32 32 221660568 H&M: You Should Have Called The Media Guy! https://mediaguystruggles.com/hm-you-should-have-called-the-media-guy/ https://mediaguystruggles.com/hm-you-should-have-called-the-media-guy/#respond Tue, 09 Jan 2018 10:53:00 +0000 http://mediaguystruggles.com/2018/01/09/hm-you-should-have-called-the-media-guy/ Okay, so where am I? I’m on phone watch hoping Karl-Johan Persson, the CEO and president of Hennes & Mauritz, aka H&M, stops monkeying around and dials me up so we can discuss their ridiculous Monkey hoodie and subsequent lame apology. Maybe before I rant and rave and tell you how a simple pre-release phone […]

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Okay, so where am I?

I’m on phone watch hoping Karl-Johan Persson, the CEO and president of Hennes & Mauritz, aka H&M, stops monkeying around and dials me up so we can discuss their ridiculous Monkey hoodie and subsequent lame apology. Maybe before I rant and rave and tell you how a simple pre-release phone call to the Media Guy can save companies millions of dollars, perhaps I should show you the source of my consternation:

H&M: What were you thinking?

Uhhhhhhh…I’d be speechless in this case, but, you know, I’m never speechless.

In previous columns, I have expressed empathy for the CEOs of these organizations for not calling because I felt people in the marketing and advertising department would lose their jobs. But in reality, nothing happens. They just go about their days and weeks issuing lame apologies and react to the situation they caused, rather than respond to them.

In case you missed it, the term “monkey” has been used as a racial slur toward African-Americans. Just look at the picture above. In the ad, the African-American is a “monkey” and the Caucasian kid is a “survival expert.” Ugh!

The “monkey” sweatshirt fiasco is yet another miserable reminder of how much more work lies ahead when it comes educating corporations about the consequences of using certain images and messaging. The Swedish clothing giant is learning that lesson firsthand.

A barrage of comments ensued, including multi-platinum recording artist The Weeknd who ended his partnership with H&M:

woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb

— The Weeknd (@theweeknd) January 8, 2018

It didn’t end there. A barrage of comments ensued, with celebs from Questlove and Snoop Dogg to LeBron James and Diddy raucously protesting (and, in some cases, redesigning) the tone-deaf ad via Twitter and Instagram. H&M also lost rapper G-Eazy who also terminated his agreement in advance of the March 1 launch of his H&M collection.

In true cover your ass mode, H&M released a statement saying it had withdrawn the hoodie from sale and would “thoroughly investigate” to make sure there is not a repeat of the incident.

As my colleagues have noted over the years, the “whitest guy in the room” should take a backseat when it comes to being outspoken about racial matters. Having spent my formative years growing up in Inglewood, Compton, Hawthorne, I know what sets a crowd off and how institutional stereotypes screws everything up.

From where I sit, it’s painfully obvious that no one of color is involved with the H&M creative teams. Further their apology seems like a reluctant task rather than a duty to the communities they are hoping to retain favor with…

I worked for them for years and they’re clueless sometimes. The head office in Sweden is very disconnected to issues of racism, cultural & social challenges. They seriously probably think this is cute.

— loveislove (@loveisloverey) January 8, 2018

H&M is a huge brand among people of color. What other actionable moves is H&M going to make? They’ve supported so many popular and up-and-coming artists including Lana Del Rey, Chance the Rapper, Amason, Florrie, and Lykke Li. If H&M addresses the issue honestly and explains how they’re going to rectify it then of course it will all blow over. As we know, talent is forgiving, especially when a payday rolls around. A year from now, few will remember.

I guess what bothers me is that all of this could have been stopped with one call to me. If they would have shown me this ad series, I could have solved it all by just switching the sweatshirts from one kid to another. It could have been done in post-production with a few hours of Photoshop.

In the coming days and weeks, it will be fascinating to see what the ensuing fallout will be for H&M. Will other music artists resist associating with the multi-billion-dollar chain? What additional steps will the firm take to recalibrate its in-house attention to cultural detail?

Will they call the Media Guy?

Karl-Johan…remember this: one call to me will save could you millions of dollars…words to consider strongly.

—-



Previous “You Should Have Called the Media Guy” Columns:

The American Red Cross
Pepsi
Kellogg’s
Anaheim Ducks
T-Mobile, Dove, and McDonald’s

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Penang: The Virgin Paradise https://mediaguystruggles.com/penang-the-virgin-paradise/ https://mediaguystruggles.com/penang-the-virgin-paradise/#respond Tue, 05 Aug 2014 00:01:00 +0000 http://mediaguystruggles.com/2014/08/05/penang-the-virgin-paradise/ There’s something cooking in Malaysia’s virgin paradise, better known as Penang Island.  Start with Kek Lok Si Buddhist Temple and never look back. As a matter of fact, eating is the single topic on everyone’s tongue from the minute you hit the beautiful tropical island. Despite its British roots—under British rule since its sultan gave […]

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There’s something cooking in Malaysia’s virgin paradise, better known as Penang Island. 

Start with Kek Lok Si Buddhist Temple and never look back.

As a matter of fact, eating is the single topic on everyone’s tongue from the minute you hit the beautiful tropical island. Despite its British roots—under British rule since its sultan gave it up in 1786 in exchange for protection against his Siamese enemies—Penang produces a bevy of culinary delights. Locals have been crafting char koay teow (stir-fried rice noodles), nasi kandar (biryani rice with naughtily spicy curries) and congee (milky rice porridge) since then, blending in Western flavors for unique delicacies now native to only Malaysia. To find out what the buzz is about, stroll into Chinatown in Georgetown, the capital of Penang state, f or a taste and a tour of the eclectic blends of spice and rice. But satisfying your taste buds isn’t the only thing on this island’s menu.

Interwoven between the cafés and coffee shops are amazing combinations of cultures, Buddhist temples and shopping that make for a fascinating side trip. Here nearly everything you can imagine is available for sale in what amounts to a negotiator’s dream: traditional lanterns, vintage British cigarette lighters, joss-sticks, Malay jewelry and local artisan crafts. And, no, you won’t find any of the opium that was once traded with India and China when this was a burgeoning port town in previous centuries. But you will find some soothing Malay teas and a friendly smile at every stop.

All that’s missing is the South Beach “talent.”

Remember to bring an umbrella, usually supplied by your hotel, as two-inch downpours can happen at a clap of thunder.

SLEEP: Flamingo Hotel by the Beach
Enjoy alfresco delights and a sweet Malay martini while dining in the oceanfront beach bar of this simplistic, yet oddly elegant hotel, just steps from the heart of Georgetown. www.penang.flamingo.com.my

Malaysian river prawns vs. Louisiana craw fish: you make the call!

TASTE: Fresh River Prawns
Sneak away to the Khaleel Restaurant on Jalan Penang Street, the preeminent 24/7 Mamak (Tamil Muslim) eatery near the corner of touristy Lebuh Chulia. Don’t miss the fresh river prawns to satisfy your yearning for this delicacy and all other things crustacean.

EXPLORE: Trishaws
Georgetown’s garish rickshaws or “trishaws,” as they are commonly known, are the best way to see the town as drivers pedal their passengers around in outlandishly garish vehicles. If you tip an extra dollar, they might change the bad karaoke, playing full blast on their hi-fi stereo systems.

RELAX: Spicy Garden
Most people don’t understand the importance of spices. At one time, the spice trade made merchants across the globe untold fortunes. They preserved meat and were the key ingredients in perfume making and embalming the dead. They were more valuable than gold. All told, they established immense empires, tipping the balance of world power at the dawn of the seventeenth century.

Closest thing to the Garden of Eden you’ll ever find.

Tucked away behind Teluk Bahang, the fishing village on the north western tip of Penang, in an eight-acre valley, lies the Tropical Spice Garden. This sumptuous example of nature conservation is all that remains of the resources that fueled Penang’s once booming trade. After one visit there, you get the picture perfect introduction to the plethora of spices—over 500 local and introduced varieties—that made Southeast Asia rich and famous.

This bewitching jewel of a garden, established on an abandoned rubber plantation, opened in 2003 and, we’re told, never fails to amaze. The minute you stride up to the conservatory, your senses are treated to savory treats as a gust of flavors wafts over you.

The walking guided tour—one of the finest this side of a docent visit to the Metropolitan Museum of Art—meticulously takes you across three garden experiences:

  • The Spice Trail with its 100 herbs and spices.
  • The Ornamental Trail, highlighting never seen (by me, at least) palms, flora, gingers and ferns.
  • The Jungle Trail, replete with wild orchids and other jungle species stretched across an elevated pathway.

This isn’t your typical hands-off walk around a national park. The English-speaking guide goes into great detail about the trees and plants, often plucking a leaf and rubbing a seed pod on your wrist to allow you to smell the sweet aromas. He will even direct you to a lily pond, where you can dip your feet for a brief respite to the often oppressive Malaysian humidity. There, the guppies nibble your toes as part of your organic pedi-spa treatment.

The highlight is when you reach the on-site Tree Monkey Restaurant, serving Asian fare prepared with many of the garden’s own spices. The views overlooking the South China Sea and daunting rain forest is enchanting. As are the restaurant’s sticky rice, tom yum seafood soup and onion omelets.

Daily Admission with tour is approximately $8 USD. There are cooking classes too, but call ahead to make sure they are staffed for the day.

A trip to the Tropical Spice Garden is almost worth the 25 hours of flying from Los Angeles through Japan to Kuala Lumpur, plus a quick flight to Penang.

Trishaws of Penang (above and below)
…the beer is pretty good too…
…and there is plenty of monkey business too!

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