-Fifty years ago ads for cigarettes were everywhere and endorsed by celebrities from sports to movies.

-Coca Cola, backed by the Soda Pop Board of America, once proclaim that our children’s brains needed sugary drinks in their formative years to develop properly and fit in with society properly.

–Airlines used to position their women employees as a wonderful way for men to replace their wives on their travels (or even find a wife for that matter).

Now, well past my formative years in the ad game, I am beside myself about the sexist advertising that still exists. I can’t say that I’m an innocent in the world of using the female form to sell product.

Check out these award-winning ice cream spots (yes, I am serious [!], I have shiny pieces of hardware touting my excellence in advertising for these gems…how misinformed was I?):

Creme d’Or Ice Cream

Looking back, I can’t say that I am proud, but I guess you can call me a reformed feminist because I don’t do commercials like that anymore.

Hard to find, but a fantastic gossip read.

The feminist led me to paid more attention to the famous Hollywood casting call. Marilyn Monroe made the casting call famous. Monroe had resolved to sleep with anyone who could help her attain fame and fortune in Hollywood. According to countless biographies, friends of the iconic actress routinely note that she had “sex with anybody she thought might be able to advance her career.”

Many others, male and female, have chosen to take this path, even today. However, women are still being subjected to the sexist rigors of the casting call and showrunners don’t even seem to feel the need to hide it.

There’s been some buzz about “Casting Call, The Project,” which features real women—18 in all—reading real casting notices. Their reactions range from as little as raised eyebrows to exasperated sighs and obscenities.

Three friends created the project—Julie Asriyan, Laura Bray and Jenna Ciralli—summarized their work:

“In our quest to find and create work, we became all too familiar with reading character breakdowns posted on casting call notices via the numerous casting websites (some legitimate and reputable, others, not so much). Throughout this journey, we would often share with each other particularly ridiculous, hysterical and appalling casting call notices.”

The project is working with over 300,000 Facebook views in its first 24 hours and it’s closing in on 100,000 views on youtube:

Each casting call notes the classic stereotypes about gender, age, body type, and race with many conveying the deepest cuts into institutional segregation of the sexes:

• “Loves being a woman, so she probably wears a push-up bra.”
• “Nerdy type of girl, nevertheless she has a boyfriend who loves her.” 
• “Her cleavage is her best feature.”
• “She’s actually pretty, even with no makeup.” 

My “favorites” are these lines:

• “Lead actress needed for film about feminism. She is moderately attractive.”
• “Prefer an actor who is not thin. This is a great role for a feminist.”

Seriously, who writes this stuff?!

Kudos to these real New York friends who creatively show that by taking ownership of the creative process, women can “bring about the roles we all want to see for female actors.”

In other news…

…London mayor bans sexist ads…

Women react to ‘body-shaming’ Protein World ads.

…Advertising Agency Returns Cannes Bronze Lion for Sexist Scam Ad for Bayer…

Violating privacy of women wins awards, but doesn’t pay well in public anymore.

and finally, A big brand promises less sexist advertising!

The post The Dreaded Casting Call appeared first on Media Guy Struggles.

Prince is dead, long live the king.

So instead of drowning my sorrows in a few neat Crown Royal Canadian Whiskys, I’m trying to finish my application to become the social media manager for Her Majesty Queen Elizabeth II (or at least the minion responsible for making these decisions, because I am most certain that she couldn’t care less).

And, why not? I haven’t seen the Queen since I snapped off a few hundred pictures of the royal family as a youngster in the eighties on a fellowship that I won back in the day. A return to Buckingham Palace seems in order now that they posted a position for the Head of Digital Engagement with the Royal Household.

A Media Guy Original

The Royal Household advertised the job of with a salary of up to £50,000 (that’s $71,000 USD for you and me) with the following enticement: “It’s knowing your content will be viewed by millions. It’s about never standing still and finding new ways to maintain The Queen’s presence in the public eye and on the world stage. This is what makes working for the Royal Household exceptional.”

The basic duties takes me back to the time I applied for that Ogilvy internship: “Whether you’re covering a state visit, award ceremony or royal engagement, you’ll make sure our digital channels consistently spark interest and reach a range of audiences. With an eye to the future, you’ll work to hone and shape our digital communications through sharing best practice, understanding new technologies and stimulating creativity.”

While 5.3 million followers across social media is not on the Taylor Swift or Kardashian scale, you can bet that competition will be still. Maybe I’ll stick to making commercials…

…while I was filling out my application, word came through that artist now known again as Prince had passed suddenly. There’s been too many great musicians that passed as of late. David Bowie, Glenn Frey and now Prince.

I liked Prince for many reasons. First and foremost, Prince was bad ass and ss I get older, I admire those who don’t give a damn about what I think. What we think. Maybe it’s the ad man in me, trying to reach that niche demographic and drive them to my product or service. He did whatever he wanted. On stage. In the recording studio. With his personal life. You name it, he did what he wanted, when he wanted. Bad ass!

I mean, Michael Jackson was coming off Thriller, only the best selling album of all time,  and Jackson asked Prince if he wanted to collaborate on a song or two. Prince’s reply “No, I’m good.” Bad ass!

That time during his 1990 concert tour where I got a press pass to take photos for the Associated Press. Seven hundred photos later, Prince’s people convinced my editor to turn them over to be reviewed. Prince liked then so much he cried copyright violation and kept them. I didn’t like it at the time, but honest, that was bad ass!

And then, all of that sex. Prince was all about sex. It’s the straight ahead, uncompromising sexual nature of his music. When you listen to Dirty Minds, it’s intentionally shocking and musically all over the place. He ruled the airwaves in spite of it all. He was a singular music talent whose impact resonated far beyond the radio. Here’s a few snippets of what people who actually know what they are talking about wrote of him:

The New York Times Obituary
Across a career of more than 35 years, Prince released 39 albums while being lauded not only for his songs, but their visual presentation both onstage and on camera. His 1984 film “Purple Rain” is widely considered one of the best and most influential music films ever, while its accompanying soundtrack spawned the No. 1 hits “Let’s Go Crazy” and “When Doves Cry.” He was inducted into the Rock and Roll Hall of Fame in 2004.

Rolling Stone (1983)
All cocky, teasing talk about sex, that’s Prince. Forget Mr. Look So Good; meet the original Mr. Big Stuff. He’s afraid of nothing onstage: ready to take on all the desires of a stadium full of his lusty fans, ready to marry funky black dance music and punky white rock music after their stormy separation through the Seventies, ready to sell his Sex Can Save Us message to anybody who’ll give his falsetto a listen.

GQ Spends Six Days In Paisley Park
Like his records, like his stage shows, Prince’s Paisley Park headquarters is a monument to this system of beliefs. It’s a strange place, even to visit. Something in the water, as Prince once so memorably put it, does not compute. It’s not anything physical, not the two doves in their cage or the purple galaxy painted on the boardroom ceiling or the obsessive cleanliness. It’s something more intangible, and you see it in the faces of the people who work there. They’re like students taking a long, perplexing exam, trying to work out what the question means before they can start writing.

Prince Guest Stars On ‘Muppets Tonight’

Time to drown myself with a royal cola…

RC Cola had some no-so-great sexist ads…more on that another day.

Not every underdog story ends well. In the case of Royal Crown Cola, every sign pointed towards an eventual victory over Coca-Cola. RC Cola started in the basement of a grocery store. They won a crucial lawsuit that kept Coca-Cola from having a monopoly on the word “cola.” They were the first to introduce the public taste-test, canned soda, and crucially, diet soda. But one study, largely funded by the sugar industry, cast a false pallor over RC’s artificial sweetener of choice: cyclamate. The controversy led to RC changing their formula, which fell flat with the public. RC then made a serious of bad business deals — buying furniture companies? — and now they’ve since become the proto-PBR of the soft drink industry. Read more on Mental Floss…

FAKE ROYALTY

Game of Thrones has a history of eliciting rather strong reactions from viewers. From its premiere in 2011 to last year’s season five finale, this show has been all about shock value. From its gratuitous rape scenes and brutal deaths to incestuous affairs and mind-blowing plot-twists, the HBO fantasy drama may have generated the most WTF moments of any show in the history of television.

So, in case you’ve forgotten, here are the 30 most WTF moments from Game of Thrones, and all the deaths from seasons one through five:

The post The Royal Wrap-up appeared first on Media Guy Struggles.

There’s been some rumor about a trip to Hungary to see the amazing architecture and take in the opera at the Hungarian State Opera House (amazing!). And, I may have needed to be in Hollywood to accept my Emmy (yeah, that’s a thing, woo hoo!). And, I may or may not be stalking mirroring following uhhhhhhhhh, reporting on the global premieres of The Hunger Games: Mockingjay, Part 2 and the fashion of Jennifer Lawrence.

The London Premiere

For this column, let’s go with The Hunger Games. By now, most of you know of my affinity for Ms Lawrence (read: Straight Out of Encino and Dreaming on the Oscars Red Carpet for a better taste of that), so this plum assignment was too good to pass up.

London, New York, Los Angeles, Paris, Berlin with a side trip to Hungary? Who am I to say no? All the big designers has showed up in style for the Oscar goddess: Burberry, Christian Dior, Dion Lee, Mugler, Thakoon, Schiaparelli, and Ralph Lauren,

The Los Angeles Premiere

So just when I was soaking in Jlaw’s Jimmy Choo gold Dory sandals and her gorgeous, goofy command of the red carpet, I ran into Gaby Lorenzo, a Bay Area marketing genius and she shared why it’s nearly impossible not to draw parallels from the Hunger Games into your life and society.

But allow me to digress a moment with this JLaw tidbit from the world premiere roadie as she admitted on the Conan Show that she made a horrible mistake with her first tattoo. “I feel I have ‘I’m stupid’ tattooed on my hand permanently,” she said. She added to is by telling us that she made a pact with her Hunger Games co-stars to all get tattoos when filming finally wrapped on the series of movies. She decided to get ‘H2O’ to “remind me to drink more water.” But she admitted that she got the ‘2’ in the wrong spot – superscript above the other characters, rather than below. “It’s now H-squared!”

“I didn’t go to school…I’m an uneducated idiot.”

Yet, I digress; back to The Hunger Games and its unique life lessons. Whether it’s politics, romance, business, or even pop culture, there are lessons we can draw from the trilogy and apply to our daily routines. Here key takeaways and lessons learned from the Suzanne Collins’s fictional characters:

The New York Premiere

Develop relationships and network.

With 24 tributes participating in the games, it’s important that you make connections (think about your colleagues and business partners). Your friends and allies are your key assets. Whether you need food, medicine or weapons, all of the tributes must rely on the help of others. The Hunger Games are not something that you can participate in alone. Ask for help when you need it. Seek and create resources for yourself and your team. Everything we do is based on relationships and experiences we encounter with media, colleagues and prospects. The relationships we develop over time help us to produce good work and to continue to advance to new adventures, and ultimately grow. Like the arena in The Hunger Games, the world is smaller than you think, and every day I continue to remain surprised at how often paths will cross.

Your work ethic matters.

The Paris Premiere

At the end of the day, there is no shortcut to getting ahead. The shortcut is working hard. Determination is the key to success in all future endeavors. It’s the work, planning and preparation you put in along the way that gets you to the finish line. Like the tributes, PR professionals must remain committed and strategic in everything that they do to produce stellar results. Hard work rarely goes unnoticed in our industry, and the leaders in the arena like Katniss Everdeen and Peeta Mellark exemplify these traits. They also showcase their many values: dedicated, smart, honorable and ballsy to name a few!

Showcase your skills and value.

The Berlin Premiere

Tributes in The Hunger Games must rely on their special skills. This will help them differentiate themselves from the other tributes. The core competencies that they possess cannot only help them win, but also to get sponsorships from the districts (think investors). This is the value-add, and the players in the arena must leverage their special skills – from hunting, to camouflage, to building a fire and even gathering food. In communications, it’s just as important to highlight your special skills. Are you a good writer? Do you know all of social media’s secrets? Familiar with analyst relations? Are you an expert in Adobe Illustrator? Flaunt those skills! Bring something to the table that no one else can offer. For our clients, they find our special skills to be most beneficial.

Just keep swimming.

The Madrid Premiere

While we are not fighting for our lives day-in and day-out, we need to remember to keep breathing. Naturally, the PR and marketing industry is not as hectic as the arena that the characters face. It’s important to look ahead and focus on the big picture – keep trekking through the workday. Whatever you do, just don’t give up. Finnick, a tribute in Mockingjay once said, “It’s better to not give in. It takes ten times as long to put your self back together as it does to fall apart.” Mind over matter in the games is key, and in real life, it absolutely holds meaning. Remember to stay motivated even when the days can get stressful. At the same time, remember that we aren’t saving lives.

As Effie Trinket would say, “May the odds be ever in your favor.”

AD OF THE WEEK/MONTH/WHATEVER

What else could it be than the epic final trailer for The Hunger Games: Mockingjay, Part 2 and  its $40 plus marketing budget:

The post The Hunger Games World Tour and the Fashion of Jennifer Lawrence appeared first on Media Guy Struggles.

Friends on the search for an eatery to rest at after a day of full-on sightseeing

Arabian nights, culinary delights and good home cooking surround your taste buds in London.

Rain is usually the fastest way to mess up a vacation. In London it’s a way of life. Even in a downpour the locals walk in shorts and t-shirts and simply whip out a compact umbrella to hide from the rain—or not. Today, it’s a modest 73 degrees, and no rain can stop the search for authentic Middle Eastern fare, especially with a culinary tip in hand: Edgware Road.

A chef at Ishbilia prepares Lebanese-style gyros

Stepping outside Edgware is equally tantalizing. This summer, Ishbilia was the name on everyone’s lips at the Buckingham Gate. From the concierge to the lady in the next spa chair, everyone agreed that for a whiff of South Lebanon in both hospitality and flavor, this is the place to be. A £30 taxi ride (at least $60!) from the hotel brought me to Harrods, a department store so large that they hand out maps when you enter. Inside is Ishbilia, and the line, I hear, can be endless. But not today. The handsome Mohammed greets all of the customers and is in command of everything from the menus to the fact that table 24 needs more flat water and Jordanian olives.

The fountains at 51 Buckingham Gate are a welcome sight after a long day of sightseeing.

The finest doormen in the UK await you at the Mandarin Oriental.

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