Hong Kong Tourism Board: You Should Have Called the Media Guy!
Okay, so where am I? I’m phone watching once again, half-heatedly expecting Dr. Peter Lam, Chairman of the Hong Kong Tourism Board, or their executive director Anthony Lau, to call me to sort out this mess created by their sexist and creepy “Treasures of the Heart” tourism commercial. Before I go on my whimsical rant […]
Liam Neeson = Big Ad Man
According to the Nielsen company, all of us ad executives looking for a celebrity to endorse our client’s products won’t do better than Taken and Schindler List star Liam Neeson. Nielsen concluded that after looking at celebrities who recently made commercials and ranked then them with a formula that calculates likability, influence, public awareness,
