Las Vegas Archives - Media Guy Struggles https://mediaguystruggles.com/category/las-vegas/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Thu, 08 Dec 2016 23:13:00 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png Las Vegas Archives - Media Guy Struggles https://mediaguystruggles.com/category/las-vegas/ 32 32 221660568 Clowning Around https://mediaguystruggles.com/clowning-around/ https://mediaguystruggles.com/clowning-around/#respond Thu, 08 Dec 2016 23:13:00 +0000 http://mediaguystruggles.com/2016/12/08/clowning-around/ Okay, so where am I? Well, I am sitting at my office marveling at the ESPN news alert that just came through my phone: “NHL: Vegas Golden Knights’ trademark request denied due to ‘likelihood of confusion’ with logo for College of Saint Rose.” Seriously? I mean boys, I wrote you back in June suggesting that […]

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Okay, so where am I?

Well, I am sitting at my office marveling at the ESPN news alert that just came through my phone:

“NHL: Vegas Golden Knights’ trademark request denied due to ‘likelihood of confusion’ with logo for College of Saint Rose.”

Seriously?

I mean boys, I wrote you back in June suggesting that a phone call to the Media Guy might be a wise idea to line everything up.

When I say “boys” I am talking directly to NHL Commish Gary Bettman and Vegas Golden Knights owner Billy Foley. I told them that I “sketched out five-year plan for the growth of hockey in the desert.”

Guess what? They didn’t call and now they can’t even get the logo or the team name right.

I can’t really get my head wrapped around this today. You can’t be denied the basic identity of your franchise before you even have a team in place. These are basic rules of the game. Call it Media Guy Law #141, if you will. Then I read this headline: “NHL won’t reconsider Vegas Golden Knights name, despite trademark denial” as the NHL backpedals trying to defend their faux pas. *SMH*

Offer still stands boys, er, gentlemen: Call the Media Guy!

Speaking of clowns…

I’m still recovering from Black Friday. I mean clicking around Amazon, Target, Tiffany, and the TeamLA Store searching for 75% off deals is a lot of work. My index finger is sore and swollen.

*Sigh*

And, everyone around me are going a bit nuts as the stock market continues its rise and projections skyrocket for the best sales in post-Thanksgiving history.

I don’t do Black Friday. Have you ever been to one? It’s nothing short of anarchy. This is why I urged America to shop right right last year. I have no clue if it is working. All I know is that Amazon and I get real close this time of the year.

You can blame the media for the insurgence of Black Friday sales. The first story on every local newscast, every 24-hour cable special interest story and top shelf on most online sites is about Black Friday. PR companies for the retailers – media and large – crawl all over themselves to get the stories out on their big sales and deals. For retailers, it’s the day on the promotional calendar that can’t be ignored. One day the roosters will come home to roost on this shopping phenomenon.

While we are worried about what to get for Christmas and the whole bullying fears that came out of the election, we see that people are standing up for the rights of all…even clowns!

The staff at City Lights Bookshop, a Canadian bookstore say a sign banning clowns from the store was a joke and the two clowns who confronted the owner went way too far.

No Clowns Allowed?

The two clowns took offense to a sign in the store’s window that had a picture of a clown with a red circle and line through the image, indicating no clowns.

Police arrived. No charges were filed.

On Twitter, the bookstore tweeted: “no clowns have ever been banned in the shop” and “physically intimidating and yelling at a woman is not the way to get your demands met. A decent face-to-face with respect and kindness is…”

The bookstore has not taken the sign down.

Maybe it could be the Vegas Golden Knights logo.

Clown Gallery: Top 10 of All Time
10. The Poltergeist Clown. A child’s worst nightmare comes to life.
9. Killer Clowns from Outer Space: bloodhound balloon animals, killer shadow puppets and more!
8. Krusty. Never believe the on-screen persona. 
7. Pulcinella. The most clever of all.
6. The Joker. Oscar-winning Mayhem.
5. Pennywise. Any clown that can shapeshift is amazing. Stephen King = genius. Duh!
4. Fizbo: The ass-kicking clown that will twist you like a balloon animal.
3. Ubu Roi: the antihero — vulgar, dishonest, voracious, gluttonous, evil and cowardly.
2. Vegas Golden Knights: see above.
1. Ronald McDonald. It wasn’t the burgers making kids heavy. It was the clown scaring kids from leaving their houses.
Honorable Mention: 
Wedding Crashers

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Liam Neeson = Big Ad Man https://mediaguystruggles.com/liam-neeson-big-ad-man/ https://mediaguystruggles.com/liam-neeson-big-ad-man/#respond Wed, 29 Jun 2016 13:41:00 +0000 http://mediaguystruggles.com/2016/06/29/liam-neeson-big-ad-man/ According to the Nielsen company, all of us ad executives looking for a celebrity to endorse our client’s products won’t do better than Taken and Schindler List star Liam Neeson. Nielsen concluded that after looking at celebrities who recently made commercials and ranked then them with a formula that calculates likability, influence, public awareness, and other factors. Then […]

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According to the Nielsen company, all of us ad executives looking for a celebrity to endorse our client’s products won’t do better than Taken and Schindler List star Liam Neeson.

Nielsen concluded that after looking at celebrities who recently made commercials and ranked then them with a formula that calculates likability, influence, public awareness, and other factors. Then the  first “N-Scores” were released and Pierce Brosnan had identical scores of 94, although Neeson was judged to have a greater influence in getting products sold.

By analyzing the effectiveness of celebrity pitchmen, Nielsen — best known for television ratings — will now compete with Marketing Evaluations Inc., a company that produces the better-known Q Score, a measurement of public attitudes toward well-known figures.

Besides attaching this metric to celebrity endorsers, Nielsen intends to offer us Media Guys (and Gals) detailed information about the personalities and habits of people who respond well to each celebrity, “so they can better match product with pitchmen,” says Nielsen’s managing director of media analytics Chad Dreas.

“What do they buy? Where do they shop? What do they watch?” said Dreas, describing the details Nielsen intends to sell.

Neeson, who has been featured in an ad for Supercell Games, is viewed positively by 85 per cent of Americans who know him, Nielsen said. Matthew McConaughey and Brosnan, both featured in car commercials, also scored well in Nielsens’ measurement. Jeff Bridges stood out among celebrities for the amount of influence he carries with his fans.

Other celebs that scored well in Nielsen’s measurement were Jennifer Garner, Sofia Vergara, Jim Parsons, Dennis Haysbert, Natalie Portman, and J.K. Simmons.

My question is Liam, will you help a Media Guy out with a spec commercial I am putting together for the new Las Vegas Hockey Club? Ring me!

In the meantime, check out some of Liam’s work:

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An Open Letter to the NHL https://mediaguystruggles.com/an-open-letter-to-the-nhl/ https://mediaguystruggles.com/an-open-letter-to-the-nhl/#respond Thu, 23 Jun 2016 13:22:00 +0000 http://mediaguystruggles.com/2016/06/23/an-open-letter-to-the-nhl/ This from ESPN’s Craig Constance last night: “In the fall of 2017, when we celebrate the 100th birthday of the NHL, we will do so as a League of 31 teams,” NHL commissioner Gary Bettman said in a statement. “We are pleased to welcome Bill Foley and the city of Las Vegas to the League […]

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This from ESPN’s Craig Constance last night:

“In the fall of 2017, when we celebrate the 100th birthday of the NHL, we will do so as a League of 31 teams,” NHL commissioner Gary Bettman said in a statement. “We are pleased to welcome Bill Foley and the city of Las Vegas to the League and are truly excited that an NHL franchise will be the first major professional sports team in this vibrant, growing, global destination city.”

“Foley paid the $500 million expansion fee to bring NHL hockey to Las Vegas, and the announcement is the culmination of two years of hard work that included a successful season-ticket drive to prove local interest.”

With that report, I begin my open letter to current NHL Commissioner Gary Bettman and new Las Vegas hockey club owner Bill Foley…

Dear Gary and Bill:

You don’t know me, but maybe you should.

I realize why you jumped into the Las Vegas market and I’m proud.

I remember fifteen years ago when your old partner, Fox Television was struggling with their primetime lineup. Their top rated show was The Simpsons and it was ranked 39th for the four major networks. Along came the pitch for American Idol. All of the networks were pitched — ABC, NBC, CBS. They all said “no.” Fox said “we need a hit” “we need something different. Fox said “yes.” And did they ever get a hit (* – see ratings at the bottom). I know you are trying to do what the other three big sports have shunned over the years: bring a major sport to Sin City.

I am not so sure, however, if Las Vegas is the jackpot you are seeking. But here’s what’s happening to your sport right now…

…the Stanley Cup Final, with arguably the best player in your league in Sidney Crosby? Nobody watched.

You’re losing ground, big-time, to soccer, which is now on five networks. Interest has never been higher with networks bidding left and right for the rights to games. Soccer video sales through the roof. Soccer buzz off the charts. Soccer media coverage at an all-time high. In all aspects, it’s blown past hockey. The truth is, as painful as someone who has grown up around the rink, nobody wants hockey.

Even the UFC is getting bigger (or already is) than hockey. They create stars with every event (Connor McGregor, Ronda Rousey, Meisha Tate, Nate Diaz). People pay $50 to $90 per event on pay-per-view to watch their monthly fight cards. As many people that paying to watch the UFC are watching the NHL payoff games for free. ESPN and FOX are already preparing bids to televise the UFC when the contracts come up in 2018. UFC has also blown past hockey in terms of relevance.

What’s the solution? Las Vegas, of course.

Vegas is where you go to spice things up. It’s where you go to spice up your marriage, your relationships, your bachelor parties, your conventions…and your hockey.

You needed to make some noise and it makes you willing to roll the dice. You needed to get their first. You have a state-of-the-art facility in the T-Mobile Arena. Major League Soccer has explored putting a team there. The NFL has been talking about the Raiders to Vegas for months. NBA Commissioner Adam Silver has publicly advocated regulating professional sports betting. Even Major League Baseball, who remains scarred by gambling scandals has talked about Vegas in the last week. You simply said, hmmmmmm, Quebec City or Las Vegas? No brainer, let’s beat them all to the punch. Las Vegas it is.

I know you are pleased with a few things. Gary, that $500 million expansion fee will please your 30 other owners. And Billy, you have to be thrilled about the 14,000 fans that have placed deposits on season tickets and the prospects of working with MGM Resorts (who built T-Mobile Arena) on providing comp tickets to fill the place up each night. But these are short-term solutions.

Guys, please give The Media Guy a call. I sketched out five-year plan for the growth of hockey in the desert. I learned from the great Jack Kent Cooke about what NOT to do for hockey in the Sunbelt states and since garnered a couple of CLIOs and Emmys, along with nine or so Telly Awards.

Not to brag, but I can help.

You need more than just a hockey guy to navigate through the expansion draft. You need another perspective. This is where I come in. Let me share this with you.

The future Las Vegas Ice Crew?

As a freebie, I am throwing some ideas, courtesy of the Idea Man in Training, my son Josh. While he aspires to be the first Academy Award winner that becomes an FBI agent, he has a unique insight into the souls of youthful America.

Here is some of his vision to connect with the fans:

  • The goal horn. They could be super original and not have a horn, and instead have a man scream “Jackpot” and have the sound of coins falling out of the slot machine.
  • The logo could be very simple — an “LV” crossing a pile of chips and cards. (I don’t feel like it should be too complex as the best logos in the NHL are simple but powerful…the Kings, Blackhawks, Penguins.) I also don’t feel they should hammer home the fact they’re a hockey team like the Sharks do by shoehorning a stick into the logo.
  • The Ice crew should dress like the showdancers Las Vegas has.
  • National Anthem. Since Vegas has a lot of famous singers, they could work out a deal with them and have a rotating cycle of the performers there singing the national anthem.
  • The mascot should be an animal or a being not in the NHL already. It should stand out in a sense, but also embody the wild hectic nature of Las Vegas. Maybe a sphinx or a Flamingo because they’re showy colorful and bright similar to Las Vegas.
  • The puck shouldn’t be like any normal puck. It should literally just look like poker chip.
  • Get the Blue Man Group to perform pre-game, turn the plaza outside T-Mobile into an outdoor club before, during, and after the game. Go the whole nine yards with a DJ and free-flowing alcohol.

Maybe you like these ideas, maybe you don’t. I will reveal the points addressed in my five-year plan when we meet; most you probably already realize, but do not know how to overcome them. After all, being an investment tycoon is different than reaching the hockey fan and the fan-at-large simultaneously. Hockey is not diverse in an ever-increasing diverse world. The product is not good on television, when sports these days is all about TV. Nobody bets the sport in an increasingly betting-centric country. And, it’s very expensive and few play it. Yes, there’s work to do!

Let’s roll up our sleeves one afternoon and dig into the plan.

You won’t regret it.

And, please, even if you won’t call, don’t let the fans name your team in some silly contest. You’ll wind up with the Mighty Ducks of Anaheim or something like that. No one wants that.

I look forward to your call.

Warm regards,
MICHAEL

Michael Lloyd, The Media Guy

———————————————

* – 

Mr. Bettman…Call me!

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Playoff Ratings – The Tale of Two Bays https://mediaguystruggles.com/playoff-ratings-the-tale-of-two-bays/ https://mediaguystruggles.com/playoff-ratings-the-tale-of-two-bays/#respond Wed, 22 Jun 2016 20:54:00 +0000 http://mediaguystruggles.com/2016/06/22/playoff-ratings-the-tale-of-two-bays/ Okay, so where am I? I just finished refereeing the kids in our belated Father’s Day trip to see Finding Dory. Better than the first installment (Finding Nemo), the family movie was just the trick to soften stubbornness and unite the already close clan we are. Media bonds the family. All you have to do […]

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Okay, so where am I?

I just finished refereeing the kids in our belated Father’s Day trip to see Finding Dory. Better than the first installment (Finding Nemo), the family movie was just the trick to soften stubbornness and unite the already close clan we are. Media bonds the family. All you have to do is put in the time. Yet, I am already digressing.

Better than the original.

I spent the last couple of week’s closely connected to Californian’s Bay Area. Both the NBA Finals and the NHL’s Stanley Cup Final were set in NoCal. Fans from both sports were ready to hoist the Larry O’Brien Championship Trophy and Stanley Cup in the same week. Can anyone say dueling parades?

Alas (and much to my glee) both Bay Area teams lost in their home arenas in the deciding games. The NBA Finals captivated America. Take a look at these numbers:

  • Game Seven was was the most-watched NBA game this century, averaging 30.8 million viewers, and peaking at 44.5 million viewers with less than a minute left. 
  • Locally, the game notched the second-highest rating ever for an NBA game, with a 39.4 rating in San Francisco and 46.3 rating in title-starved Cleveland.
  • This year’s Finals rematch has been a boon for ABC television. The network had its two most-watched series since it began airing NBA games in the 2002-03 season. But with the series extending to a seventh game, ABC topped an average of 20 million viewers for the series (20.16 million), 

The strong ratings for the 2016 NBA Finals capped a healthy ad market for the entire playoffs. Kantar Media reports an estimated $570 million was spent on advertising for the playoffs (April 16-May 30) leading up to the NBA Finals.

The same kind of positive news, however, cannot be reported by the National Hockey League.

Lebron James lifted the NBA ratings to the best in a decade.

According to Nielsen live-plus-same-day data, the six-game series between the San Jose Sharks and the Pittsburgh Penguins averaged only just 4 million viewers and a 2.3 household rating. This was the third lowest-rated Final since 2006. Deliveries (viewers and household ratings) were down almost 30% when compared to last year’s average (5.53 million viewers, 3.2 household rating), while the demo declined 22% to a 1.4 among adults 18-to-49. What does all of this mumbo-jumbo mean? It means that the NHL is a trouble.

Don’t get me wrong, nothing broke right for this year’s Stanley Cup Final. Take a look at this recipe for rating’s disaster…

  • Bad Matchups. The Sharks vs. the Penguins. The Bay Area is hardly a hockey bastion, while Pittsburgh is one of the most despised franchises east of the Mississippi.
  • No US-Based Original Six Team. Ratings traditionally to soar when teams representing old-school, hockey-mad urban centers like Boston, Detroit, Chicago and New York are suited up in the final. In 2013, NBC posted its highest numbers in 2013, when the Chicago Blackhawks-Boston Bruins grudge match mustered up 5.76 million viewers, a 3.3 household rating and a 2.2 in the 18-to-49 demo.
  • The Schedule. The series hit the ice on the Monday after Memorial Day weekend, when TV viewing is as low as it gets (save Christmas) and played against game seven of the ratings mad NBA Western Conference Finals. 
  • Bad Network Choices. Games 2 and 3 aired on NBCSN, which reaches only 70% of all U.S. TV homes. Ratings dropped accordingly. 
  • Game of Thrones. Game 6, which wound up being the deciding game of the Final, was scheduled for Sunday night. What’s the big deal? The game was forced to square off against Game of Thrones and the NHL was not ready to sit on the Iron Throne. The clinching game drew 5.41 million viewers and a 1.9 rating among adults 18-to-49, while the warring Westeros clans delivered a 7.6 million viewers and a 3.9 in the demo.

Ugh.

Tomorrow, I’ll post my open letter to NHL Commissioner Gary Bettman and the new owner of the expansion Las Vegas franchise on how to make hockey work in Vegas.

Of course, Gary Bettman got mercilessly booed as he presented the Stanley Cup. I’m sure NBC Sports was booing as well.

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Selena, Annie, and More Stupid Advertising from Across the Pond https://mediaguystruggles.com/selena-annie-and-more-stupid-advertising-from-across-the-pond/ https://mediaguystruggles.com/selena-annie-and-more-stupid-advertising-from-across-the-pond/#respond Sat, 07 May 2016 14:47:00 +0000 http://mediaguystruggles.com/2016/05/07/selena-annie-and-more-stupid-advertising-from-across-the-pond/ Okay, so where am I? (More on that in a minute). In between my regular job (well, it’s not so regular, it’s actually invigorating), working with the team to prepare the campaign overview for the Clio submission (it’s hard to condense so much genius into a two-minute video) and re-writing scripts for my Japanese television […]

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Okay, so where am I?

(More on that in a minute).

In between my regular job (well, it’s not so regular, it’s actually invigorating), working with the team to prepare the campaign overview for the Clio submission (it’s hard to condense so much genius into a two-minute video) and re-writing scripts for my Japanese television show, I’m continuing my mission to rid the airwaves and magazines of sexist advertising.

Not that it will happen anytime soon.

*Sigh*

Tip of the hat to Annie Apple, mother of New York Giants top draft pick Eli Apple in her quest to keep women who collect athlete intimacy as trophies away from her son:

What exactly is a cleavage action pic?

Gosh, I’m so old.

The seats were pretty, pretty good last night.

But Vegas will make you feel old even if you ARE twentysomething and can stay up for 30 hours consuming free drinks and betting the come line on the craps tables.

Yes, Las Vegas, home of my old Draper Days getaways, is exactly where I am.

A much needed side trip was in order to reboot the creative engines, film a commercial, and shake my head at the overwhelming homage to “Sex Sells Advertising” that proliferates the landscape. (More on Sex Sells in another column.) Another reason to take that 45-minute flight from LAX was to see an old friend who was kicking off her concert tour,

I’ve known Selena Gomez for nearly a decade, first meeting her at a St. Jude’s benefit gala in Beverly Hills. There was a fashion show and she was none too happy that her dress was too provocative. Somehow I was pulled into the tornado because she wasn’t going on and as the only father in the general vicinity, she wanted some backup that the dress was too much for a 14 year-old to wear. I had to agree that a neckline that plunged down to her belly button was over the top. Long story short, they got her a new dress and now I get to go to Revival Concert Tour opening nights in Sin City.

Great show Selena.

Ride Me All Day

Meanwhile, back in the United Kingdom, some fool who runs the advertising department for a Welsh bus company greenlit a campaign that features a topless woman holding a sign that reads: “ride me all day for £3.” Cardiff will never be the same.

The now controversial ad campaign prompted social media outrage and  of  following widespread outrage on social media calling the campaign “sexist” and “vile.” Tip of the hat to whomever genius didn’t focus group these ads before they ran. That’s like Advertising 301. Gotta focus group ad campaigns when they are going out-of-home. One slip and you’re going to wind up with a lot of bad publicity.

Pretty shocking that there are still ad agencies that think this an acceptable method to use this kind of imagery to sell a bus ticket.

In a related note, the adverts featuring males doing the exact same thing does not appear to have caused as much outrage. Shocker!

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Godzilla and His Loose Connection to Azerbaijan: Me https://mediaguystruggles.com/godzilla-and-his-loose-connection-to-azerbaijan-me/ https://mediaguystruggles.com/godzilla-and-his-loose-connection-to-azerbaijan-me/#respond Fri, 01 May 2015 05:15:00 +0000 http://mediaguystruggles.com/2015/05/01/godzilla-and-his-loose-connection-to-azerbaijan-me/ Okay, so where am I? There’s no truth that I was able to secure a plum seat ringside for the Mayweather v. Pacquiao at the MGM this weekend in Las Vegas…yeah, uh, $4,000 for a ticket just to get in is a bit too much. And, I may or may not be in Azerbaijan looking […]

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Okay, so where am I?

There’s no truth that I was able to secure a plum seat ringside for the Mayweather v. Pacquiao at the MGM this weekend in Las Vegas…yeah, uh, $4,000 for a ticket just to get in is a bit too much.

And, I may or may not be in Azerbaijan looking at a way to make them famous to accompany their riches and somehow wipe away a few of their abuses aimed as journalists and (gulp) media people. 

However, what I can tell you is that I saw Godzilla’s head being unveiled in grand style as he was appointed special resident and tourism ambassador for Tokyo’s Shinjuku ward. His giant, steaming skull towered 171 feet above ground level at the Toho offices, the studio behind the original 1954 film…only in Japan!

NOTES ON THE SCORECARD:
So while I waited for my meeting to meet with execs about my Media Guy Struggles television pilot and selling it into the Asian market (yes, a Media Guy can still dream…), I cobbled together my top five recent crumbs/stories about media, traveling and advertising.

5. STILL IN THE DARK
Creator David Chase Analyzes The Final Scene Of ‘The Sopranos’ Shot By Shot
Eight years after it aired, the finale of “The Sopranos” continues to be hotly debated. David Chase explains how he created the excruciating tension of the last scene. What he won’t say is what happened at the end.

4. WHERE CAN A GUY GET A TOBLERONE?
The Rise And Fall Of The Hotel Mini-Bar


It’s 2 AM. You’ve just returned to your hotel room after a night carousing on the town. The corner stores have long-since closed, and you’ve been left tipsy, alone, and in need of an after-hours morsel. And then, like some culinary apparition, it beckons you from the corner of the room: the hotel mini-bar.

3. 500 YEARS OF THE NYC SKYLINE
In One Time-Lapse Elevator Ride
The elevators to the observatory atop 1 World Trade Center show an animated time lapse that recreates the development of New York City’s skyline, from the 1500s to today.

2. BEFORE THE BUZZ WAS FED
The Time A Newspaper Stared Down The Country’s Largest Advertiser
A little-remembered incident helped establish the notion that news organizations could and should preserve their independence from advertisers.

1. AD OF THE WEEK/MONTH/WHATEVER
German Old Spice
Just when you think the Old Spice commercials featuring Expendables star Terry Crews couldn’t get any more strange or intense, you read a story in the trades the the spots are being dubbed in German! Talk about intensity. All of that sounds great on paper, until he opens his mouth. It’s almost as if they they didn’t even try to find a voice that sounds like him. Let’s go to the video:

Bonus Story…
….and I think it should be noted that I am VERY funny… A new study in Psychology Today says guys who make you laugh are better in bed than guys who don’t, Chicago Tribune reports. 

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The Neon Museum https://mediaguystruggles.com/the-neon-museum/ https://mediaguystruggles.com/the-neon-museum/#respond Tue, 28 May 2013 00:24:00 +0000 http://mediaguystruggles.com/2013/05/28/the-neon-museum/ Before Twitter and Facebook and the whole word of mouth substitute known as social media hit the landscape, Las Vegas owned the blog-o-sphere when it was still called the “newspaper industry.”  The primary reason was the glitter of their neon signs and endless string of lights that danced in front of us promising fortune to […]

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Before Twitter and Facebook and the whole word of mouth substitute known as social media hit the landscape, Las Vegas owned the blog-o-sphere when it was still called the “newspaper industry.” 


The primary reason was the glitter of their neon signs and endless string of lights that danced in front of us promising fortune to some and fame to others. Scrapped signs that lured masses to Las Vegas have a new home: The Neon Museum (770 Las Vegas Boulevard North) where the outdoor “Neon Boneyard” celebrates a bygone era with a flashy collection. 


In all of its kitschy glory, the abandoned La Concha motel has been turned into the museum lobby where $18 guided tours await. The junked… er, scrapped… uh retired casino discards include signs from The House of Lords (once a $100 a plate dining treasure), the Sahara Hotel (which hosted John, Paul, George and Ringo and Elvis at various times), the obsolete Stardust and Moulin Rouge, the Barbary Coast (home to Media Guy debauchery from the mid-80s to mid-90s) and the Pool Player who once stood proud on the roof of Doc ‘N’ Eddy’s Pool Hall.

For a city that treats its iconic architecture as a photo op for the next Michael Bay Transformers movie when a building needs to be destroyed, the Neon Museum stands tall in its passion for rescuing the flashing, radiant signs of yesteryear.


At a cost exceeding $100,000 to restore a single sign, you have to be passionate about restoring a special sliver of American Art.

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MGS CHAT: MISS USA 2010 RIMA FAKIH https://mediaguystruggles.com/mgs-chat-miss-usa-2010-rima-fakih/ https://mediaguystruggles.com/mgs-chat-miss-usa-2010-rima-fakih/#respond Sat, 09 Jun 2012 00:33:00 +0000 http://mediaguystruggles.com/2012/06/09/mgs-chat-miss-usa-2010-rima-fakih/ A QUEEN SPEAKS OUT: One-on-one with former Miss USA Rima Fakih Article can also be read at ALO magazine story link These days, Rima Fakih has one rule for her life: Don’t put encumbrances on her. And who can blame her! The first Arab-American queen in the history of the Miss USA pageant was put under […]

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A QUEEN SPEAKS OUT: One-on-one with former Miss USA Rima Fakih
Article can also be read at ALO magazine story link

These days, Rima Fakih has one rule for her life: Don’t put
encumbrances on her. And who can blame her! The first Arab-American queen in
the history of the Miss USA pageant was put under clamps by the Miss Universe
organization when she later ran for that title. She was restricted from
speaking her mind about her culture and heritage. She was hounded by the media
on a daily basis and haunted by the fact that there was a groundswell of narrow-minded
thinkers who wanted her reign to end prematurely and with controversy. It was
fitting that we met up with her at an event at Eva Longoria’s Eve Nightclub in
Las Vegas, where Fakih and boxing champ Floyd Mayweather hosted a standing room
only evening. Perhaps it’s “the gloves are coming off” attitude that prepared
her for a tumultuous, yet rewarding year as Miss USA. Read on to find out how
tough–and thoughtful–this beauty queen can be.

MEDIA
GUY: What was the most difficult aspect about your reign as Miss USA?
RIMA
FAKIH:
Adapting to a situation where there is no personal life. I have
always wanted to be in the lights, in front of the camera; I love that, but it
was difficult to be under the control of Donald Trump’s Miss Universe organization,
which also runs the Miss USA pageant. When you enter that contest, you have no
control over your life. When you become Miss USA, you become the “property” of
the Miss Universe organization. There is no having a day off or even choosing
what to wear or even what event you want to attend. Others make the decisions
for you. You’re on a schedule as to when to even eat. At the beginning, it was
a little rough for me, but coming from a Lebanese home, where you are
disciplined and you always have to follow your mom and dad’s rules, it wasn’t
that hard to adapt to.
MG:
How was it with your family? Were they around or were you alone?
RF: I
couldn’t keep up with them. They were always in Michigan, and I was always traveling.
I stayed at the Miss USA apartment in Manhattan, and my roommate was the
current Miss Universe; I hardy saw her or my room. I like to be busy; I like to
travel. Missing my family was challenging, especially with all of the
controversy I went through. I was very afraid that their life would be affected
by it. I have to say that if there was anyone stronger than me through this
year, it was my family. They had my back, and they supported me every step of
the way. There wasn’t a moment when they were not there. They didn’t allow
anything to get in the way of my reign.
MG: We spoke previously about the
press coming after you with the controversy over your ethnicity. How did you
overcome it and gather the strength to move forward?
RF: Being
questioned about religion and false rumors about some of my pole dancing
contest pictures was an every moment occurrence at the beginning. I had to take
the negativity out of it. I remained calm at all times, despite the times I
really wanted to speak out and talk more about who I am religiously and how the
Middle East really is. But the organization didn’t really want me to talk about
it too much. Yet through it all, I kept my culture. I kept making sure that
whatever I said was equal on both sides.
MG: Do you find that people ask you
about your religion before they even ask about you
?
RF: Yes.
They ask where I’m from and what religion I am before they get to anything
really important. One question I really hate when I am around people from the
Middle East is they want to know “what type” of Muslim am I. It’s funny because
when I won the crown, the first wave of negativity was the pictures that I had
to clear up, and then the ethnicity questions started, “Well, you look Latino,
but you name is Middle Eastern.” The first thing I said was, “Yes, I am
Lebanese, and I was born in Lebanon.” That gave everyone a shock. Then they
would ask me, “So, are you Muslim?” That’s because they always assume that
Arabs or people from the Middle East are Muslim. And that’s not true at all. Of
course, I answered yes, but I had to explain that Arabs have many different
cultures and religious beliefs. We are not all Muslim. Then they asked what
part of Lebanon am I from, and I let them know I was from the south. I am proud
of where I am from even though being from there implies a certain political affiliation,
which isn’t true at all. My dad always said, “You don’t know who you are until
you know where you came from.”
MG: Was the pressure harder from the
American side or the Middle Eastern side?
RF: The
American side. Definitely. People have the perception that Muslims don’t like
me because I have worn a bikini on stage. What they don’t know is that I have
received the support from Muslims more than anyone else.
MG: Do you think you said enough in
the time after you were crowned as Miss USA during interviews, to portray what
your culture is all about?
RF: It
wasn’t enough. I don’t think the organization was ready for an Arab queen to be
crowned. But I was. Before I was Miss USA, I was growing up in New York in the
wake of 9/11 and dealing with the prejudices there. Then, moving to Michigan
and taking part in community events, I was always questioned about who I am and
where I came from. It was very helpful later when I became Miss USA, to stand
up for my people. Mostly because of my parents who always taught me that if you
are not proud of who you are or what you are, then you are not a real person.


There lies the problem with Arabs in America. They used to be
afraid to say who they are, and now they are ashamed. I speak with a lot of
people from Dearborn, especially the kids, and when you ask what ethnicity they
are, they tell you American and refused to acknowledge they are Arab. That’s a
very wrong answer. That’s one thing that I wanted to teach Americans during my
year as Miss USA: Who Arabs are; that not Muslims are Arab; that not all Arabs
are Muslim; and we are not what you see on the news. In my opinion, Bin Ladin
was not Arab and not Muslim.
The news and television are a big problem. They make it so that
the one view is all that people know. I wanted to gain the opportunity to give
Arabs the strength to say, “Yes, I am Arab or I am Muslim or I am Christian,
and I am proud of where I came from.” You don’t realize how many people are
ashamed of who they are because of what they think awaits them if they come
forward.
Ultimately, it wasn’t enough, but now I can speak, where I wasn’t
able to do so before. I had that blockage before because the organization
wanted me to be American only.
MG: Was the Miss USA pageant surprised
that you were Middle Eastern?
RF: Before
I won, I think they thought I was Latino. Legally they can’t ask you what
ethnicity you are, and they didn’t. All they asked was if I am an American
citizen and a naturally born female.
When the press made a big deal about it, the organization couldn’t
handle all of the interviews that came my way. I went from being a Miss USA to
a celebrity. I don’t say that with a big ego, but you know you are a celebrity
when the gossip channels are talking about your love life. I didn’t even know
who these people were I was supposedly dating. No one seemed ready for this
type of press, but again, I was ready. I moved through the pageant ranks
without much sponsorship or help from anyone outside of my family. Most people
thought I was crazy and there was no way an Arab could win Miss USA. When I
went there I was Rima Fakih. I didn’t enter the pageant to say I was an Arab. I
was just me. I am happy that I proved we can go to Hollywood, we can win Miss
USA. There is nothing really to hold us back but ourselves.
It was frustrating as we traveled to China, Germany, the Dominican
Republic, Mexico and Brazil, because I wanted to elevate the perception of the
Middle Eastern culture. But every time I tried, I was told by the organization not
to say “that stuff.” I was Miss USA as an American only, with as little
reference to heritage as possible. I felt that they did not want to admit that
Arabs in the United States were among the most successful and wildly different from
the negative images seen on TV.
MG: Do you think they feared the
reaction of the public?
RF: I
believe they were afraid of the reaction of the American people, yes. People
think that I didn’t make the top 15 later at Miss Universe because I didn’t do
well. But what I was told, top secretly, is that I lost because I was an Arab
and a Muslim. I felt like I was treated differently from everybody else. It was
completely opposite of my experience at Miss USA.
MG: How so?
RF: The
first thing you do at Miss Universe, same as Miss USA, is you conduct a
one-on-one session with the preliminary judges. The order is alphabetical, so
Miss USA goes towards the end. By the time it was my turn, I was already able
to speak with some of the other contestants including Miss Albania, Miss Mexico
and Miss Puerto Rico. All the girls told me the standard questions were, ‘If
you wanted to go to any other country, where would you go?” And “If you were an
animal, what would you be?” I was the only contestant who had a question that
was specific to my heritage. They wanted to know about the New York City mosque
situation at Ground Zero, and then they wanted to know if I was fasting because
it was Ramadan. They also asked which side would I choose if I had to make a
choice between the Middle East and the United States. This went on and on. We
will never know if it really affected the outcome.
The prejudice I faced was from Conservative America, people who
felt that to be Miss USA, you had to be the stereotypical blond, blue-eyed
Christian. Or you can be a mix of French, Irish and Italian. Why is this okay?
I must admit that the Miss Universe organization backed me up to
say what I wanted at the end. In my final speech, as I
passed the Miss USA crown to my successor, I said that being a Muslim woman is important,
and they wanted me to say that. To her credit, Paula Shugart, the president of
Miss Universe, said, “Rima, in my eyes, you are the unofficial ambassador of
the Middle East.” So, they did back me up. But why did they? They did so
because I was educated, I knew what I was talking about and that I was a true
American. At the end, they understood that this country is built on immigrants.
Everyone comes from somewhere. Without immigrants, America would not be
America. They could trust me and told me that I made the title of Miss USA that
much more important.
At that point, I didn’t feel for one second that the Miss Universe
organization was racist. They may have been attacked just as much as I was. CNN
and BBC Arabian gave the organization and me a heck of a time in my interviews.
Whether it was the media here or from other countries asking how they
could let an Arab Muslim win, I told Paula and my manager that I could clear
this up right now. In my very next interview, I said that the world and America
should be just like the Miss USA pageant, where no one is questioned about what
ethnicity they are or what religion they are. The only judgment is what kind of
person you are, what you have done in your life, if you are educated and if you
can represent the USA in a proud manner. It got a little easier from there.
MG: Did this prejudice extend beyond
the media?
RF: After
my reign ended, I went for several movie auditions in Hollywood, and during the
audition, I was told by a few directors that I would get more roles if I had a
Spanish accent. One mockingly asked if I believed in Allah. If people strived
to be like the Miss USA pageant people, there would be fewer problems. I wanted
to say, “Look at me for who I am, and let’s work together.”
One thing I noticed from your publisher is her signature quote,
“Humanity has no nationality.” That should be trademarked and used by everyone.
I would have had an easier time if everyone thought that way.
  

MG: How is your relationship with
Donald Trump?
RF: What
most people don’t know is that Mr.Trump thinks very highly of me. He told all
the 2011 contestants, “All of you have big shoes to fill, and I don’t think any
of you can fill Rima’s shoes. I’ve had my good Miss USA’s, and I have had my
okay Miss USA’s and I’ve never had a favorite until Rima came along.”
When I see him, his wife and his family, they treat me like one of
them; like family. I know he loves me, and I love him.
MG: What was your most rewarding
experience?
RF: When
I went to Egypt, crowds of people said, “Mabrouk
(congratulations) to us. They weren’t saying congratulations to me; it was for themselves
that they were happy. I was told over and over again that we finally have
someone to be proud of in the United States from our heritage. People can see
we are not the bad people that CNN and Fox show us to be.
MG: And what does the future hold?
RF:
I have a vision of working with Mr. Trump about rebuilding the
Middle East. He has told me that there is a strong possibility that this could
be a reality.


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Las Vegas in the Oh-Tens https://mediaguystruggles.com/las-vegas-in-the-oh-tens/ https://mediaguystruggles.com/las-vegas-in-the-oh-tens/#respond Thu, 12 Apr 2012 19:07:00 +0000 http://mediaguystruggles.com/2012/04/12/las-vegas-in-the-oh-tens/ Back in Los Angeles, I was sitting at The Media Guy’s field office [read: Starbucks] when the good folks at the home office decided it was a good idea to send me back to Vegas. It’s only been 18 years since the whole Desert Inn incident and since the court documents incident reports are sealed […]

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Back in Los Angeles, I was sitting at The Media Guy’s field office [read: Starbucks] when the good folks at the home office decided it was a good idea to send me back to Vegas. It’s only been 18 years since the whole Desert Inn incident and since the court documents incident reports are sealed and they boarded up the old landmark, I was open to the idea.

Thank goodness the Desert Inn Incident was sealed away.
I was there last June for a quick 14 hours to hang out with the 2010 Miss USA Rima Fakih. (Yes, I just resorted to name dropping!). But this time is different; an extremely long weekend with trips to Hoover Dam and a stop at the Venetian Theatre to see the incomparable Phantom of the Opera.
Ah, the land of sin.
Los Angeles and Las Vegas.
You know, Both cities began under analogous situations: importing water to the desert to build fertile, dreamlike cities that bore little semblance to their dry, dusty beginnings. I’m betting that most people don’t know that an ex-Angeleno founded Vegas, naming the themed strip after L.A.’s own Sunset.
Was I ready? Was Vegas ready? Heck, I cleared the no fly list, saved up some royalty checks and found the perfect place to stay – the lovely Platinum Hotel and Spa. Yet, I need more intell.
The Media Guy’s new best friend Kate recommends
the Platinum Hotel and Spa.
I wholeheartedly agree. And, so does Carrie Underwood.
Who better to speak with than Kate Borsheim, my new best friend, who urged me learn about Vegas in the Oh-Tens?
Media Guy: So obvious question is, does the slogan “What Happens in Vegas, Stays in Vegas” still apply.
Kate: Let’s just say Mark Zuckerberg killed that slogan for all of us when he created Facebook “tagging.” In the over-sharing world that we live in now, “What Happens in Vegas, ends up on Facebook” as well as Twitter, etc. Now that’s not to say that what happens in Vegas can’t stay in Vegas, it’s just up to you, your friends and the people you meet in Vegas not to share all of your Vegas happenings within the social media realm. The motto value of “What Happens in Vegas, Stays in Vegas” however, is very high. There’s nothing like being on a plane on your way into Las Vegas listening to all of the excited chatter of passengers’ upcoming plans for their Sin City visit. It is absolutely fascinating to watch people transform and let go of their inhibitions without being under the influence of any drugs… Maybe that’s what this city is for outsiders – a drug.
It’s still a way of life…
MG: Now that’s the type of drug that I could get into. The drug of released inhibitions. The joy of travel where you can choose the highest of high rollers and the lowest of $2 tables. When you see the commercials or Vanessa Marcil waxing poetic with Josh Duhamel on Las Vegas, all you see are showgirls and gambling. How do you take it all in?
KB: Las Vegas has anything and just about everything you can think of. Top restaurants, incredible shows and talent, and people from all over the globe make up the community. It’s funny really. Run into a local and they may tell you that they NEVER go to The Strip. For me, I understand that Las Vegas holds things that I may not experience anywhere else. I do get dolled up occasionally and head to The Strip for a new club opening, or try my hand at the craps tables. I get wide eyed as I sit in the audience of a stellar Cirque du Soleil show. I get all “touristy” with my camera, as I capture a shot of the Bellagio fountains. The best trick for me to avoid being annoyed by all of the overly drunken and loud visitors to the Strip and to just let go and let the big lights of Las Vegas take me and enjoy the crazy uniqueness of it all. 
MG: So is there a life beyond the Strip?
KB: Las Vegas does exist beyond The Strip. This “second world” is similar to the world visitors to our city come from. There are suburbs, schools, community parks, etc. Everyday motions like the commute to work, happy hour with co-workers, home to cook dinner. We live close to the mountains, and love to hike and bike. We enjoy Lake Mead in the summer months and have backyard cookouts in the cooler months.
MG: Living in Vegas, how do you get around these two scenes and is Mark Zuckerberg even allowed there?
How best to navigate these worlds is to measure your own time and sanity. Obviously Las Vegas never sleeps, and most of those employed here in Vegas rarely work a 9 to 5. To have fun in the glitz and glam of Vegas, means you’ll probably give up sleep to do so. To coordinate between work and play is a bit different than most are used to, and traditional Saturday / Sunday weekends are out the window. When you are here to play, we are here to work. Living in these two worlds comes down to (in its simplest form) time management. You can burn the candle at both ends too quickly if you are not careful.
As for Mark Zuckerburg, as long as he is willing to open up those deep pockets of his, I’m sure any casino here would give him the world.
MG: You mentioned Vegas never sleeps. I thought that was New York….like Huey Lewis sang:
New YorkNew York, is everything they say
And no place that I’d rather be
Where else can you do a half a million things
All at a quarter to three

I know you’re from Texas, Kate, but what about the New York vs. Las Vegas situation?
Huey Lewis can find a half a million things to do in New York AND Las Vegas.

KB: I’ll give it to New York as it is the original city to never sleep, however Las Vegas has truly given it a run for its money. When I decide to leave Vegas, I realize that I’m going to have to get used to a life where things close down for the evening. No 3am dinner with friends, or 24-hour bars. I’m not a big drinker, but it’s been kind of fun to throw “Last Call” out of your vocabulary. Looks like my next move is to New York… it’s the only US city that compares when it comes to the pace of business and lifestyle. I can’t say I wouldn’t mind the fashion either. But if I had to slow down, nothing is better than that Southern hospitality.

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Rockin’ with The Champ and Miss USA https://mediaguystruggles.com/rockin-with-the-champ-and-miss-usa/ https://mediaguystruggles.com/rockin-with-the-champ-and-miss-usa/#respond Sat, 02 Jul 2011 22:05:00 +0000 http://mediaguystruggles.com/2011/07/02/rockin-with-the-champ-and-miss-usa/ Okay, so where am I? I’m in Las Vegas at Eva Longoria’s Eve Nightclub inside Crystals at CityCenter. I threw a one, two-punch this Fourth of July Weekend as I hung with hosts Miss USA 2010 Rima Fakih and undefeated six-time World Champion boxer Floyd Mayweather and took over the glamorous club. Eve Nightclub presented the […]

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Okay, so where am I?


I’m in Las Vegas at Eva Longoria’s Eve Nightclub inside Crystals at CityCenter. I threw a one, two-punch this Fourth of July Weekend as I hung with hosts Miss USA 2010 Rima Fakih and undefeated six-time World Champion boxer Floyd Mayweather and took over the glamorous club.

Eve Nightclub presented the ALO Hayati magazine party where guests enjoyed Femme Fatale Fridays alongside Fakih with DJ KrisCut and DJ Supra entertaining the crowd behind the turntables. Then, the knockout weekend continued with Floyd “Money” Mayweather joining the party.

Come a take a look…

Rima prepares for the big night
Miss USA 2010 with Miss Nevada
She says to call…and I will.
Thousands on hand to enjoy the night.
The champ, Floyd Mayweather with the queen
Criss Angel stopped by too.

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