Hyundai Archives - Media Guy Struggles https://mediaguystruggles.com/category/hyundai/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Mon, 03 Feb 2020 21:20:00 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png Hyundai Archives - Media Guy Struggles https://mediaguystruggles.com/category/hyundai/ 32 32 221660568 The Best and the Worst of the Super Bowl LIV Commercials https://mediaguystruggles.com/the-best-and-the-worst-of-the-super-bowl-liv-commercials/ https://mediaguystruggles.com/the-best-and-the-worst-of-the-super-bowl-liv-commercials/#respond Mon, 03 Feb 2020 21:20:00 +0000 http://mediaguystruggles.com/2020/02/03/the-best-and-the-worst-of-the-super-bowl-liv-commercials/ Photo: Cliff Hawkins/Getty Images Okay, so where am I? Let’s just say that The Comeback Chiefs just scored three touchdowns in the final few minutes in Miami to earn their first Super Bowl win in 50 years. That ought to narrow it all down. On Sunday, huge brands like Tide and Pepsi once again spent […]

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Photo: Cliff Hawkins/Getty Images

Okay, so where am I?

Let’s just say that The Comeback Chiefs just scored three touchdowns in the final few minutes in Miami to earn their first Super Bowl win in 50 years. That ought to narrow it all down.

On Sunday, huge brands like Tide and Pepsi once again spent millions of dollars from their advertising budgets. As a matter of fact, advertising for the game sold out before the end of November at a price tag of $5.6 million for a 30-second commercial. The demand for Super Bowl ad was so strong this year that Fox added two-and-a-half minutes of commercial time to the telecast. And, if you have the cash, why not advertising in the biggest television event of the year? Look at these numbers:

The Super Bowl averaged 101.369 million viewers (Fox + streaming). Up from 98.5 million viewers last year on CBS+streaming

— Austin Karp (@AustinKarp) February 3, 2020

The figure point to a 5.5% increase over the 2019 game, in spite of a 5% audience decline for last year’s It’s important to note that live sports have held their own against the rising tide of video streaming that has divide viewers’ collective attention away from traditional satellite and cable television. The result is the National Football League’s enduring strength against other programming. Simply stated, it is more valuable than ever to advertisers.

To note, the $5.6 million cost for a 30-second spot to a colossal leap over the cost for the same amount of time for the the big game in 1967. In 1967, ads for the first-ever Super Bowl cost anywhere from $37,500  to $42,500, while 1995 marked the first year that the average cost crossed into the millions, when 30-second ads sold for $1.15 million.

So who scored and who fumbled this year?

WINNERS

Google
“Loretta”

If you didn’t cry or pretend you weren’t you might not actually be human.

Hyundai
“Smaht Pahk”

Making fun of Boston and New York accepts has become part of the of the lexicon pop culture. Boston natives John Krasinski, Chris Evans, and Rachel Dratch drive it home.

Dashlane
“Password Paradise”

Death on the River Styx is the perfect apt metaphor for those regular occurrences when you need to gain access to your online accounts. Shoot it just happened to me trying to get into my American Airlines frequent flyer portal…and the exact same questions were asked in the exact same order. Goodness gracious, on relatability scale, they were spot on (and quite humorous about it all too.)

Amazon
“What Did We Do Before Alexa?”

When Ellen DeGeneres asks Portia de Rossi “What did we do before Alexa?” I was a little dubious. But once the newsy makes his fake news joke, they had me.

Jeep 
“Groundhog Day”

An ode to the classic with a fresh spin…plus a superb ending.

Today isn’t just Game Day. It’s Groundhog Day. Watch Bill Murray in the Jeep “Groundhog Day” commercial featuring the 2020 Jeep Gladiator. #JeepGroundhogDay pic.twitter.com/R3xn6PC7Ro

— Jeep (@Jeep) February 2, 2020

LOSERS

Audi
“Audi Presents: Let It Go”

The Frozen ear worm “Let It Go” anthem doesn’t fit the message quite as well as Audi imagines it does. What a waste of Maisie Williams and 5.6 million dollars. Next time call the Media Guy, Audi. I can save you eight to ten million in production, royalty charges, and actor’s fees.

Avocados from Mexico 
“The Avocados from Mexico Shopping Network”

Pool floats? Baby carriers? Luggage? All of these things can be purchased on the Avocados From Mexico Shopping Network? Do we even care where our avocados come from as long as they aren’t $3.99 each? This one was a loser from the moment it was greenlit from the storyboards.

Tide
“Laundry Later”

Charlie Day is the freakout actor of his generation. Tide dropped at least $22 million on their four spots. I like the concepts, but it wasn’t particularly Clio Award worthy.

Proctor & Gamble
“When We Come Together”

No shortage of star power here. After the clever spilled chili open, it was literally a mess to watch.

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The Best and the Worst of the Super Bowl LIII Commercials https://mediaguystruggles.com/the-best-and-the-worst-of-the-super-bowl-liii-commercials/ https://mediaguystruggles.com/the-best-and-the-worst-of-the-super-bowl-liii-commercials/#respond Mon, 04 Feb 2019 12:49:00 +0000 http://mediaguystruggles.com/2019/02/04/the-best-and-the-worst-of-the-super-bowl-liii-commercials/ Okay, so where am I? Let’s just say that Tom Brady and Bill Belichick chased down their record-breaking sixth Super Bowl crown. That should narrow it all down. On Sunday, huge brands like Budweiser and Pepsi once again spent millions of dollars from their advertising budgets in the hopes of catching your attention during what […]

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Okay, so where am I?

Let’s just say that Tom Brady and Bill Belichick chased down their record-breaking sixth Super Bowl crown. That should narrow it all down.

On Sunday, huge brands like Budweiser and Pepsi once again spent millions of dollars from their advertising budgets in the hopes of catching your attention during what should be the year’s most-watched television event. While the ratings were the lowest since 2009, the numbers still boggle imagination:

Last five super Bowl overnight ratings:

2019: 44.9 (Pats-Rams, CBS)
2018: 47.4 (Eagles-Pats, NBC)
2017: 48.8 (Pats-Falcons, Fox)
2016: 49.0 (Broncos-Panthers, CBS)
2015: 49.7 (Pats-Seahawks, 49.7) https://t.co/ZCRN73DSpm

— Austin Karp (@AustinKarp) February 4, 2019

If you’re a big budget advertiser, those numbers will cost you. How much? CBS charged another boggling number: a record $5.25 million for thirty seconds of airtime. The cost is slightly up from last year’s $5.2 million, and $1 million more than the cost to air a commercial during the 2014 Super Bowl. In just over a decade, the price of the average Super Bowl ad has nearly doubled from a price point of $2.69 million in 2008. If you go all the way back to the first-ever Super Bowl, in 1967, ads cost anywhere from $37,500  to $42,500, while 1995 marked the first year that the average cost crept into the millions, when 30-second ads sold for $1.15 million.

So who scored and who fumbled this year?

WINNERS

Olay
In the company’s first Super Bowl ada horror-movie spoof featuring scream queen Sarah Michelle Gellarthe product is so good that the slasher wants to discuss her fantastic skin. Some panned it, but it was better than almost anything you’d see on Saturday Night Live.

Amazon
The “Not Everything Makes The Cut” spot is incredible in its comic timing and celebrity cameos. You had me at Harrison’s Ford’s dog ordering gravy.

The Washington Post
Because knowing empowers us.
Knowing helps us decide.
Knowing keeps us free.

Simply, this spot gave me chills. Simply. Awesome.

Captain Marvel
The Captain Marvel spot was the perfect thing to get the women in the house excited for a super hero movie.

Higher. Further. Faster. See #CaptainMarvel in theaters March 8. Get tickets now: https://t.co/BNTBGOLFnk pic.twitter.com/qD8Mz5o0sP

— Disney (@Disney) February 3, 2019

Hyundai
“The Elevator” spot with Jason Bateman (yeah, go binge watch Ozark, like now) showcased everything that is worse than buying a car. Apparently, buying a Hyundai is much better for the soul.

LOSERS


KIA
“Telluride”
Their Super Bowl ad included only people from the town of West Point (who weren’t aware this would be used in the big game). I’m sorry, I know I’m supposed to be nicer but I spent the first 15 seconds trying to understand what the VO person was saying.

Devour 
“Food Porn”

We all know what Devour was trying to do with the cheekiness of their spot. In the original spot the concerned girlfriend says, “My boyfriend is addicted to frozen food porn.” Since you can’t say “porn” at the Super Bowl, it was edited to say, “My boyfriend has an addiction.” Katy Marshall, one of the marketing people behind the ad, told Yahoo Finance: “Some may say our new commercial is too hot for TV. We’ll let the audience decide.” Katy, let’s just say that no one will be addicted to this ad…and…you should have called the Media Guy before spending $5.25 mill plus production costs.

Turbotax
“RoboChild”
A creepy robot child. Taxes. What could go wrong? Just this:

Burger King
“Andy Warhol”
Who pours ketchup from a bottle onto the crackling paper next to the burger? Who wants to #EatLikeAndy? Who wants to change the channel?

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