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Okay, so where am I?

It’s almost time to leave town…vacation style. Well, working vacation. Actually just working at my moonlighting gig. Shhhhh, it’s top secret…

Before I get to the business at hand in this column, I want to report on the homework assignment I spoke of in the last column. The good news (for me at least) is that I got the gig for the hockey website Jewels From The Crown, an SB Nation site dedicated to my beloved Los Angeles Kings. I’ll be writing a weekly opinion column called “Perspectives from the Cheap Seats.” The best part about all of this so far is the killer bio they put up:

Michael Lloyd used to sit in Jack Kent Cooke’s office at the Fabulous Forum stuffing season tickets into envelopes. Since then he’s grown up to be a modern-day mad man with a couple of Clio Awards and Emmys to his credit while penning multiple books. As a 45-year Kings fan, Lloyd brings a unique brand of angst and perspective to the cheap seats.

Yeah, that’s fairly awesome!

Speaking of killers…there are the seven deadly sins and the seven marketing career killers. Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks.

“Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot learn from the errors of others are doomed to make the same mistakes.”

Author Becki Saltzman wrote about seven career killers in her recent book, “Living Curiously: How to Use Curiosity to Be Remarkable and Do Good Stuff”. Each is very common and likely noticeable by anyone who has worked in an office setting, and each can stop a high-potential career in its tracks.

To combat these career killers, Saltzman suggests bringing curiosity to work every day.

“Bringing a dose of curiosity to your expectations, you can remain curious prior to being judgmental, fearful, complacent or critical,” she says.

Here are Saltzman’s seven career killers and how marketers can reverse course on them.

1. Believing in bogus platitudes

Statements such as “Let’s not reinvent the wheel” and “The customer is always right”​ are clichés and beliefs that can end up being major roadblocks to career advancement.

“Platitudes can be a trap in marketing,” Saltzman says, adding that most of these platitudes, such as “Quitting is the easiest thing to do,” don’t ring true in many situations.

“Tell that to me with a pitcher of margaritas and a bowl of chips in front of me,” she says with a laugh.

Instead of believing in these cliché maxims, Saltzman suggests testing assumptions by looking at these sayings with curiosity and skepticism. Test and explore how they can relate to aspects of work, such as the review and promotion process, evaluation of leaders and hiring or firing of employees.

Saltzman gave an example of how dangerous it can be to adhere too strictly to platitudes. She was working as a sales manager at a retail shop when a customer tried to return a vial of perfume; the vial was filled with urine.

“My employee was like, ‘What do I do? The customer is always right.’ But that’s the time where you may have to elevate curiosity a little bit to see if that actually matches reality and if ‘The customer is always right’ is going to fit with the review process,” she says.

Illustration by Andrew Joyner

2. Clustering into cliques

Becoming cliquish at work can provide a sense of belonging and security, but it can also mean putting a cap on your potential at work by branding yourself as a group instead of an individual.

Instead of forming a friend group, a la high school, Saltzman suggests expanding work networks to be broader. Knowing more people will provide more opportunity to jump into leadership roles, she says.

3. Trying too hard to be interesting

Most people want their effort to be recognized, but perceived effort can be a dangerous thing. Often, those who try too hard can come off as self-centered or desperate to coworkers and executives.

Instead of trying too hard to be interesting, Saltzman says employees should become more curious at work and focus on being interested in what they’re doing. This, in turn, will make others more curious about who they are and what they do.

“My gig is curiosity,” she says. “I think most people get trapped into [these career killers] because they think they show up to work on time, they do a good job, they get their work done, they don’t make excuses, they don’t fall into the trap of these career killers. But they’re not curious enough to see beneath the curtain.”

Become curious about work by asking questions of coworkers about what they like about their job and what policies they would put into action. Figure out something unique about a coworker or uncommon commonalities between you.

4. Gravitating toward groupthink

​​​Getting caught up in groupthink may be one of the more difficult traps to avoid; it’s tough to be a single dissenting voice among a group of people saying, “Yes.”

Saltzman says that she often asks clients whether they’d rather be wrong in a crowd or right by themselves, and concedes that the answer isn’t always clear.

“Sometimes it’s a matter of picking your battles,” she says. “Sometimes you can’t be the contrarian that’s always poking. By the same token, sometimes you can’t be the silent one. But [you must] always be taking the pulse of the crowd [and figure out if it’s a battle worth fighting]. The stakes may be high, but you’re probably not ever going to differentiate yourself as a leader if that’s something you won’t do.”

Engaging in new ways of thinking and suggesting other coworkers do the same thing can go a long way toward eliminating groupthink in a work environment, Saltzman says.

“Just falling into anti- or pro-groupthink is dangerous. I’d suggest too much groupthink has a much greater downside than too little.”

Avoiding groupthink certainly does not mean avoiding working with others. Dana Glasgo, a career coach based in Cincinatti, says employees may want to find a good mentor internally to help them grow within the company.

“Networking is the key [to becoming a top employee],” she says.

5. Becoming too familiar with coworkers or bosses

Not knowing your coworkers and bosses well enough certainly isn’t good, but Saltzman says becoming too familiar can be even more of a career killer. Sharing too much or “knowing too much,” thereby becoming less curious, can lead to stagnation at work, she says.

Instead, she suggests finding the right balance between knowing and sharing. Be familiar with people, but not so familiar that things get dramatic or you become incurious about coworkers or work itself.

Becoming too familiar may also breed gossip, especially when in concert with cliques. Glasgo says employees need to have a positive attitude at work.

“You’re there to do a job, and that’s what they’re paying you to do,” she says. “Keeping that attitude right is important.”

6. Mental Sand Traps

“Mental sand traps,” or cognitive biases and mental shortcuts, are the most dangerous of the seven career killers, Saltzman says. Confirmation bias, for one, may cause someone to always believe they’re correct, even if they are not.

“That kind of belief system allows us to think that we’re doing the right thing and we miss cues in all of these career killers that might be illuminated if we weren’t caught in these mental sand traps,” she says. “From a practical, tactical standpoint, the first thing [to counteract this] is becoming really comfortable with being wrong. In the workplace, that’s hard. We’re not awarded for making mistakes and being wrong.”

Saltzman says people should practice being wrong outside of work when the stakes are not as high. This can be as simple as testing assumptions outside of work or taking up a new hobby.

“You realize [being wrong] doesn’t kill you,” she says. “Maybe you call it the beginner’s mindset​ or the mindset of not being an expert. You start seeing how that mindset is OK to bring to an area where you may need to be perceived as more of an expert, such as the workplace.”

7. Behavior bombs

No one likes being around someone who flies off the handle, easily gets angry or holds passive aggressive grudges. Saltzman says these are “behavior bombs,” something that may cause people to erupt when confronted with others’ selfish behavior, not being listened to or a perceived lack of fairness, among other issues.

To confront this issue, Saltzman says a simple solution is to figure out “what pisses you off,” your behavior bomb, so that you can recognize when it pops up among coworkers or bosses.

“Before you figure out your behavior bombs, figuring out what are the behavior bomb triggers and why [they happen], be really curious about it: Why do you think that’s an appropriate way to be?” she says. “Once you’ve identified that and you get really curious, you almost get so analytical that you don’t react to it thoughtlessly. You can chuckle at catching yourself before these trigger behavior bombs [take hold] because you can see nuance in things you thought were so absolute.”

Saltzman suggests elevating curiosity over criticism, judgment, fear and complacency as an ordering mechanism. This, she believes, can help stave off most of these career killers.

The post Career Killers and How to Avoid Them appeared first on Media Guy Struggles.

I love this little lady…

Okay, so where am I?

On the heels of the Clio win, I’m in front of my television after having watched a hockey game for the third time gleaning inspiration for a “homework assignment” I am working on as a tryout to contribute to a popular website. Who knows where it will lead? Who cares though? It’s great as an old dog to try new tricks.

All of this triggered my anxieties from my old days as a copywriter. Those endless nights in front of Selectric Typewriters with the hum urging my fingers into action, and, later, word processors with their fancy white cursors doing the same on the green background.

Being a copywriter is an amazing, yet disturbing occupation. I mean, you get paid to put words to paper. It’s one part brilliance and one part perseverance. It’s the art of sculpting fog as I’ve covered before.

The brilliance is that a copywriter has the ability to generate sales and positive branding for your clients while the perseverance comes from grinding through the feedback that rocks you to your core. The wrong set of “constructive criticism can trigger a full-scale identity crisis and make you wonder if you’re in the wrong profession.

The biggest influence I ever had in the copywriter world (and the Ad Man/Media Guy world) is that I never want the emotional wave that swallows you whole when you think you’re a fraud or incompetent. Yes kids, this how you feel when your client asks, “ Who the hell wrote this copy?” Every day, I think back to those instances and it energizes me to not only knock out my daily tasks, but think of those big ideas as well.

For me being a copywriter spurred an entire career. For me, that’s 32 years and counting. If this is the trade you desire, I celebrate your courage, innovation, and idiocy. Each day is a fresh scuffle against stalling, that blinking cursor, and those voices in your mind that scream you don’t really know what you’re doing. Best career ever.

So without further procrastination, here’s a quick tick list of the things you need to do in order be a successful ad agency copywriter.

Consume caffeine.

Not a coffee person? I wasn’t either. But, hey, this is what we do. Before you lift open your Mac Book, head to the coffeemaker and brew yourself a K-cup. If you want people to think you’re cool, drink it black—like your heart. If you want to truly appreciate the taste, splash some cream in it. It’s the perfect remedy for a late night or the more than occasional doldrums that plague the work day.

Keep a daily to do list.

Talk to your boss. Make a list. Shape your day. If you do, you’ll be put on projects and business you crave and desire.

Battle writer’s block.

Blink….blink…blink…

There she is again: that blinking cursor. You swear up and down you killed it yesterday, but she’s back, like that cat from Pet Sematary. Don’t be scared. Kill the bear, or rather, the blank doc. Down that morning coffee and bring your special set of skills and wage battle. The blinking cursor is going down once again.

Base camps.

No one every climbed Everest in a day and you can’t do it with your mountain of work. Build some momentum If I have an email that just needs a subject line, I’m moving that bad boy to the top of my list.

Be a firefighter.

Quench all fires as soon as possible. The urgent projects and needy clients you’re your attention first. Keep them happy and you will have the mental real estate to be as creative you want later in the day.

Inspirational views for a potential third Clio.

Focus on billable work.

Don’t daydream all day and try to knock out work in a tiny window leaving only a handful of billable hours for your agency to bill. For you newbies, billable work is merely the labor your clients authorize payments for. More work means more revenue for the agency. Fill up that time sheet and you will mostly likely see your own paycheck rise at annual review time.

Take your constitutionals.

I’ve spent my days chained to my desk throughout my agency days. Don’t do that yourself. Take a break—not a long one, but enough of one to stretch your legs. Go for a quick walk and grab a Starbuck. You’ll get back to your desk revitalized and prepared for the blinking cursor.

Know when to call it a day.

If you say to yourself, “nobody told me there would be days like this…” remember that I just did! Some days are tougher than others. They won’t all be like this. Some days you won’t have it.

Go home, find your happy spot. For goodness sakes, get some good sleep in. The blinking cursor will be ready for you tomorrow morning.

—

So there you have it…now it’s time to channel my inner wordsmith and deliver a winner on this old dog, new trick homework assignment.

Click to enlarge.

The post Before Coffee Your Brain Doesn’t Work So Well appeared first on Media Guy Struggles.