I’m in the middle of Hollywood with some interns (no, not Lewinsky-types, actual interns interviewing me for a Pepperdine University thesis they are writing for their masters degrees.)

We were at a Starbucks because I was still reeling from losing $100 in the office pool. I bet all my M&Ms money that George Clooney was going to get up, put on his best black Oscars night leftover suit, start sweating profusely, text “ABORT! ABORT!” to an unlisted number, and wait for a helicopter flown by Leo DiCaprio and a dozen 25-year-old models to rescue him and fly to Bang-A-Ho Island where he can be single forever. But he didn’t do that, and now someone from accounting is happily skipping to the 7-11 to buy $100 worth of Flamin’ Hot Cheetos and day-one pizza slices. THANKS ALOT GEORGE!

I haven’t been interviewed in a long time. The last time was that Italian Business Week-esque debacle that still has the Eastern Mediterranean villagers sharpening their pitchforks and lighting their makeshift torches. Yet I digress…

So, “This fame thing?” I tell them, “Really f**ked me up for a really long time. I didn’t know how to do it; I didn’t know how to engage with it; it stressed me out. And people would say, ‘You just have to be yourself,’ and I was like, ‘But I don’t know who that is yet!’ New York. If you can make it there, you can make it anywhere. I need to get back there. Once upon a time I was famous in New York. The ad exec knew I would bring them the best commercials and juice stories.

The bottom line remains for those jumping into advertising: Don’t do it!

Advertising is the industry that people who were not lucky enough to get actual “creative” jobs end up in. These people—creative people whose artistic or literary dreams did not work out, often due to economic forces far beyond their control—find themselves in a position in which they are obliged to use their creative talents for purely commercial ends. Selling soap, so to speak. This causes quite a bit of cognitive dissonance. These people therefore expend quite a bit of time and effort justifying the position they find themselves in, in life. (As do we all!) Having justified their position to themselves, they seek to bolster their justification by attracting others like themselves into their same field. The more creative artists who do advertising for a living, the more of a real, justifiable, creative career it must be. They therefore use their considerable creative talents to sell the field of advertising itself, to their peers.

Do not fall for it, kids. Don’t go into advertising.

Advertising is a far more stable career than art, or music, or writing books, or journalism—the fields that many of the people in advertising wanted to go into, originally. Those creative and artistic fields are extremely competitive. They are harder to break into. They tend to be less lucrative. Forging a successful career in any of them through one’s own creativity alone is a dream that will come true only for a relatively low number of people. Lots of people want to be famous musicians. Only few will achieve that. For the rest, the advertising industry awaits, ready to use those same creative talents to sell things. Advertising is a field that is not going away. It will take you just as readily as the cold, uncaring whims of public attention will spit you out. It is a profession in which you can build a stable career. It is a good living. And Mad Men. Mad Men. So glamorous.

Don’t go into advertising.

Advertising offers the creative person a bargain: You can use your creativity. Just not for yourself. In fact, you must use your creative skills in the service of something diametrically opposed to the ideals that creative people generally espouse. You will sell your creativity, for a tidy sum, to the world’s faceless corporations. You, the artist, will paint their faces. You, the musician, will give these corporations their voice. You, the writer, will help these corporations speak poetically. Your creativity is pooled and used to give character to something that has no character: a corporation, a machine that makes money. Your talents are used to give that machine a soothing, attractive halo. This, at the end of your advertising career, will be the sum total of your creative output. This will be your artistic legacy. This will be what all of your poetry has accomplished. A pretty face on the machine. You, yourself, and your own soul are not part of this equation. Your own creativity does not serve those things any more.

Don’t go into advertising.

Your creativity, as trite as it sounds, is worth more than that corporation will ever pay you. We all need jobs. There is nothing wrong with doing something that is not your dream job, out of necessity. But it doesn’t have to be advertising. If you are young, you have time to try a lot of things. Try to be a writer. Try to make it with your band. Try to be a working artist. If it doesn’t work out financially, at least you gave it a shot. And you never have to stop making art, regardless of your circumstances. Unless you agree to sell your creativity to that machine.

The advertising industry wants you. They need you. Without you, and your creativity, all the corporations lose their faces. They’re not pretty any more. They need you, and your creativity, the same way that a vampire needs blood. They’ll pay you handsomely. But it will never, ever be worth it.

Don’t do it!

The post Vision Dreams of Passion appeared first on Media Guy Struggles.

Film and TV director/writer/producer Guy Magar has worked for more than thirty years in the industry with some amazing credits: “La Femme Nikita,” “The A-Team,” “Dark Avenger” and “Blue Thunder.”. Recently, he published his Hollywood memoir, “Kiss Me Quick Before I Shoot: A Filmmaker’s Journey into the Lights of Hollywood and True Love.”

From the box-office smash “The Avengers” to the summer hit “Madagascar 3” reigniting the 3-D craze, movie lovers are more enthralled than ever with film magic, and many fantasize about becoming a part of it. Their annual Westward migration from every film and acting and writing school in the country is as active as ever as they seek their chance to wield the Hollywood wand.

In such a competitive and crowded circus tent, how can a person ensure they catch that elusive trapeze? Here are five tips from Magar…

• Find out if you really love it. “The movie business demands passion and dedication; the work is difficult and exhausting, the journey fraught with disappointments and financial stress,” he says. “So you better find out if this is truly something you want and you’re ready to sacrifice whatever it takes.” The best place to do that is at a film school or a university filmmaking program. “This is where I fell in love with the cinema and forged my commitment to the craft,” he says.

• Find out if you’re any good at it. When you discover that less than five percent of the 125,000 actors in the Screen Actors Guild ever make a livable wage in any one year, the reality check about how competitive this business is can be quite intimidating, Magar says. So it’s not enough to love it – you have to have an aptitude for the craft if you want a chance at bat. “You better be one of the very best directors or writers or cameramen or actors wherever you’re studying and developing your work, so you can gain the self-confidence to throw your talent in a very crowded ring,” he says.

• Get your showreel ready! No one is going to hire you unless they can see what you can do. For a director, you better have an award-winning “wow” short. If you’re a writer, have some dazzling, unique screenplays. Actors need a great reel with diverse scenes showing range from comedy to drama. Cameraman? You need a reel that sizzles with cinematic visuals. Don’t come to Los Angeles without a reel. It shows who you are, what you can do — and why you’re worth paying to do it.

• Networking! Networking! Networking! “The movie business is first and foremost a people business,” Magar says. “Regardless of your talent, you better be good at schmoozing and an extrovert at heart.” It’s all about who you know, who can introduce you to whom, who likes you, who is willing to help you move forward, he says. If you’re a great networker, you have a better chance at a career than if you’re talented with no social skills. Introverts do not apply!

• Enjoy your journey or the dream will be a nightmare. Don’t put off having a life until you “get there,” he says. The big secret is to enjoy the journey and to have a life in the industry, regardless of the amount of work and accolades that may or may not come your way. You must commit to making a fulfilling life for yourself if you’re to find happiness in Tinseltown. Family, friends and a soulmate are as important and fulfilling as career gains. “They will sustain you in much deeper emotional ways than winning a spot on a softer toilet paper commercial,” he says.

“Between the words ‘action’ and ‘cut’, I get to make my magic … my visual storytelling,” he says. “I fell in love with making movies and have continued loving it for more than 100 production credits in my career.” says Magar.

Welcome to Hollywood. Break a leg!

The post Dreaming of a Career in the Movies? appeared first on Media Guy Struggles.