Brands are flocking to it because it seems that no one pays attention to branded interactions on Facebook and Twitter anymore. Take this little nugget found on Sprout Social:

At 4.21%, Brand Engagement Rates Highest on Instagram

Last spring…analyzed more than 3 million user interactions with more than 2,500 brand posts on seven social networks. Unfortunately those brands achieved less than a 0.1 percent engagement rate on six out of the seven platforms, including Facebook and Twitter. 

Instagram posts, however, generated a per-follower engagement rate of 4.21 percent. That means the app delivered brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Let’s look at a real life example of this difference. 

This week, Red Bull posted a photo of Lindsey Vonn on both Facebook and Instagram. Currently, the brand’s 45 million Facebook fans had liked the photo just about 20,000 times, while its 2.2 million Instagram followers had liked the photo nearly 70,000 times.

Now the fun part.

Artist Simona Bonafini reimagined Disney Instagram accounts for our favorite princesses and characters if they grew up in our world saturated by social media. Selfies, hookups, lunches and more. Here’s her take (click to enlarge any image)…

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