Well, I am sitting at my office marveling at the ESPN news alert that just came through my phone:

“NHL: Vegas Golden Knights’ trademark request denied due to ‘likelihood of confusion’ with logo for College of Saint Rose.”

Seriously?

I mean boys, I wrote you back in June suggesting that a phone call to the Media Guy might be a wise idea to line everything up.

When I say “boys” I am talking directly to NHL Commish Gary Bettman and Vegas Golden Knights owner Billy Foley. I told them that I “sketched out five-year plan for the growth of hockey in the desert.”

Guess what? They didn’t call and now they can’t even get the logo or the team name right.

I can’t really get my head wrapped around this today. You can’t be denied the basic identity of your franchise before you even have a team in place. These are basic rules of the game. Call it Media Guy Law #141, if you will. Then I read this headline: “NHL won’t reconsider Vegas Golden Knights name, despite trademark denial” as the NHL backpedals trying to defend their faux pas. *SMH*

Offer still stands boys, er, gentlemen: Call the Media Guy!

Speaking of clowns…

I’m still recovering from Black Friday. I mean clicking around Amazon, Target, Tiffany, and the TeamLA Store searching for 75% off deals is a lot of work. My index finger is sore and swollen.

*Sigh*

And, everyone around me are going a bit nuts as the stock market continues its rise and projections skyrocket for the best sales in post-Thanksgiving history.

I don’t do Black Friday. Have you ever been to one? It’s nothing short of anarchy. This is why I urged America to shop right right last year. I have no clue if it is working. All I know is that Amazon and I get real close this time of the year.

You can blame the media for the insurgence of Black Friday sales. The first story on every local newscast, every 24-hour cable special interest story and top shelf on most online sites is about Black Friday. PR companies for the retailers – media and large – crawl all over themselves to get the stories out on their big sales and deals. For retailers, it’s the day on the promotional calendar that can’t be ignored. One day the roosters will come home to roost on this shopping phenomenon.

While we are worried about what to get for Christmas and the whole bullying fears that came out of the election, we see that people are standing up for the rights of all…even clowns!

The staff at City Lights Bookshop, a Canadian bookstore say a sign banning clowns from the store was a joke and the two clowns who confronted the owner went way too far.

No Clowns Allowed?

The two clowns took offense to a sign in the store’s window that had a picture of a clown with a red circle and line through the image, indicating no clowns.

Police arrived. No charges were filed.

On Twitter, the bookstore tweeted: “no clowns have ever been banned in the shop” and “physically intimidating and yelling at a woman is not the way to get your demands met. A decent face-to-face with respect and kindness is…”

The bookstore has not taken the sign down.

Maybe it could be the Vegas Golden Knights logo.

10. The Poltergeist Clown. A child’s worst nightmare comes to life.

9. Killer Clowns from Outer Space: bloodhound balloon animals, killer shadow puppets and more!

8. Krusty. Never believe the on-screen persona.

7. Pulcinella. The most clever of all.

6. The Joker. Oscar-winning Mayhem.

5. Pennywise. Any clown that can shapeshift is amazing. Stephen King = genius. Duh!

4. Fizbo: The ass-kicking clown that will twist you like a balloon animal.

3. Ubu Roi: the antihero — vulgar, dishonest, voracious, gluttonous, evil and cowardly.

2. Vegas Golden Knights: see above.

1. Ronald McDonald. It wasn’t the burgers making kids heavy. It was the clown scaring kids from leaving their houses.

The post Clowning Around appeared first on Media Guy Struggles.

“In the fall of 2017, when we celebrate the 100th birthday of the NHL, we will do so as a League of 31 teams,” NHL commissioner Gary Bettman said in a statement. “We are pleased to welcome Bill Foley and the city of Las Vegas to the League and are truly excited that an NHL franchise will be the first major professional sports team in this vibrant, growing, global destination city.”

“Foley paid the $500 million expansion fee to bring NHL hockey to Las Vegas, and the announcement is the culmination of two years of hard work that included a successful season-ticket drive to prove local interest.”

With that report, I begin my open letter to current NHL Commissioner Gary Bettman and new Las Vegas hockey club owner Bill Foley…

Dear Gary and Bill:

You don’t know me, but maybe you should.

I realize why you jumped into the Las Vegas market and I’m proud.

I remember fifteen years ago when your old partner, Fox Television was struggling with their primetime lineup. Their top rated show was The Simpsons and it was ranked 39th for the four major networks. Along came the pitch for American Idol. All of the networks were pitched — ABC, NBC, CBS. They all said “no.” Fox said “we need a hit” “we need something different. Fox said “yes.” And did they ever get a hit (* – see ratings at the bottom). I know you are trying to do what the other three big sports have shunned over the years: bring a major sport to Sin City.

I am not so sure, however, if Las Vegas is the jackpot you are seeking. But here’s what’s happening to your sport right now…

…the Stanley Cup Final, with arguably the best player in your league in Sidney Crosby? Nobody watched.

You’re losing ground, big-time, to soccer, which is now on five networks. Interest has never been higher with networks bidding left and right for the rights to games. Soccer video sales through the roof. Soccer buzz off the charts. Soccer media coverage at an all-time high. In all aspects, it’s blown past hockey. The truth is, as painful as someone who has grown up around the rink, nobody wants hockey.

Even the UFC is getting bigger (or already is) than hockey. They create stars with every event (Connor McGregor, Ronda Rousey, Meisha Tate, Nate Diaz). People pay $50 to $90 per event on pay-per-view to watch their monthly fight cards. As many people that paying to watch the UFC are watching the NHL payoff games for free. ESPN and FOX are already preparing bids to televise the UFC when the contracts come up in 2018. UFC has also blown past hockey in terms of relevance.

What’s the solution? Las Vegas, of course.

Vegas is where you go to spice things up. It’s where you go to spice up your marriage, your relationships, your bachelor parties, your conventions…and your hockey.

You needed to make some noise and it makes you willing to roll the dice. You needed to get their first. You have a state-of-the-art facility in the T-Mobile Arena. Major League Soccer has explored putting a team there. The NFL has been talking about the Raiders to Vegas for months. NBA Commissioner Adam Silver has publicly advocated regulating professional sports betting. Even Major League Baseball, who remains scarred by gambling scandals has talked about Vegas in the last week. You simply said, hmmmmmm, Quebec City or Las Vegas? No brainer, let’s beat them all to the punch. Las Vegas it is.

I know you are pleased with a few things. Gary, that $500 million expansion fee will please your 30 other owners. And Billy, you have to be thrilled about the 14,000 fans that have placed deposits on season tickets and the prospects of working with MGM Resorts (who built T-Mobile Arena) on providing comp tickets to fill the place up each night. But these are short-term solutions.

Guys, please give The Media Guy a call. I sketched out five-year plan for the growth of hockey in the desert. I learned from the great Jack Kent Cooke about what NOT to do for hockey in the Sunbelt states and since garnered a couple of CLIOs and Emmys, along with nine or so Telly Awards.

Not to brag, but I can help.

You need more than just a hockey guy to navigate through the expansion draft. You need another perspective. This is where I come in. Let me share this with you.

The future Las Vegas Ice Crew?

As a freebie, I am throwing some ideas, courtesy of the Idea Man in Training, my son Josh. While he aspires to be the first Academy Award winner that becomes an FBI agent, he has a unique insight into the souls of youthful America.

Here is some of his vision to connect with the fans:

• The goal horn. They could be super original and not have a horn, and instead have a man scream “Jackpot” and have the sound of coins falling out of the slot machine.
• The logo could be very simple — an “LV” crossing a pile of chips and cards. (I don’t feel like it should be too complex as the best logos in the NHL are simple but powerful…the Kings, Blackhawks, Penguins.) I also don’t feel they should hammer home the fact they’re a hockey team like the Sharks do by shoehorning a stick into the logo.
• The Ice crew should dress like the showdancers Las Vegas has.
• National Anthem. Since Vegas has a lot of famous singers, they could work out a deal with them and have a rotating cycle of the performers there singing the national anthem.
• The mascot should be an animal or a being not in the NHL already. It should stand out in a sense, but also embody the wild hectic nature of Las Vegas. Maybe a sphinx or a Flamingo because they’re showy colorful and bright similar to Las Vegas.
• The puck shouldn’t be like any normal puck. It should literally just look like poker chip.
• Get the Blue Man Group to perform pre-game, turn the plaza outside T-Mobile into an outdoor club before, during, and after the game. Go the whole nine yards with a DJ and free-flowing alcohol.

Maybe you like these ideas, maybe you don’t. I will reveal the points addressed in my five-year plan when we meet; most you probably already realize, but do not know how to overcome them. After all, being an investment tycoon is different than reaching the hockey fan and the fan-at-large simultaneously. Hockey is not diverse in an ever-increasing diverse world. The product is not good on television, when sports these days is all about TV. Nobody bets the sport in an increasingly betting-centric country. And, it’s very expensive and few play it. Yes, there’s work to do!

Let’s roll up our sleeves one afternoon and dig into the plan.

You won’t regret it.

And, please, even if you won’t call, don’t let the fans name your team in some silly contest. You’ll wind up with the Mighty Ducks of Anaheim or something like that. No one wants that.

I look forward to your call.

Warm regards,
MICHAEL

Michael Lloyd, The Media Guy

Mr. Bettman…Call me!

The post An Open Letter to the NHL appeared first on Media Guy Struggles.

I just finished refereeing the kids in our belated Father’s Day trip to see Finding Dory. Better than the first installment (Finding Nemo), the family movie was just the trick to soften stubbornness and unite the already close clan we are. Media bonds the family. All you have to do is put in the time. Yet, I am already digressing.

Better than the original.

I spent the last couple of week’s closely connected to Californian’s Bay Area. Both the NBA Finals and the NHL’s Stanley Cup Final were set in NoCal. Fans from both sports were ready to hoist the Larry O’Brien Championship Trophy and Stanley Cup in the same week. Can anyone say dueling parades?

Alas (and much to my glee) both Bay Area teams lost in their home arenas in the deciding games. The NBA Finals captivated America. Take a look at these numbers:

• Game Seven was was the most-watched NBA game this century, averaging 30.8 million viewers, and peaking at 44.5 million viewers with less than a minute left. 
• Locally, the game notched the second-highest rating ever for an NBA game, with a 39.4 rating in San Francisco and 46.3 rating in title-starved Cleveland.
• This year’s Finals rematch has been a boon for ABC television. The network had its two most-watched series since it began airing NBA games in the 2002-03 season. But with the series extending to a seventh game, ABC topped an average of 20 million viewers for the series (20.16 million), 

The strong ratings for the 2016 NBA Finals capped a healthy ad market for the entire playoffs. Kantar Media reports an estimated $570 million was spent on advertising for the playoffs (April 16-May 30) leading up to the NBA Finals.

The same kind of positive news, however, cannot be reported by the National Hockey League.

Lebron James lifted the NBA ratings to the best in a decade.

According to Nielsen live-plus-same-day data, the six-game series between the San Jose Sharks and the Pittsburgh Penguins averaged only just 4 million viewers and a 2.3 household rating. This was the third lowest-rated Final since 2006. Deliveries (viewers and household ratings) were down almost 30% when compared to last year’s average (5.53 million viewers, 3.2 household rating), while the demo declined 22% to a 1.4 among adults 18-to-49. What does all of this mumbo-jumbo mean? It means that the NHL is a trouble.

Don’t get me wrong, nothing broke right for this year’s Stanley Cup Final. Take a look at this recipe for rating’s disaster…

• Bad Matchups. The Sharks vs. the Penguins. The Bay Area is hardly a hockey bastion, while Pittsburgh is one of the most despised franchises east of the Mississippi.
• No US-Based Original Six Team. Ratings traditionally to soar when teams representing old-school, hockey-mad urban centers like Boston, Detroit, Chicago and New York are suited up in the final. In 2013, NBC posted its highest numbers in 2013, when the Chicago Blackhawks-Boston Bruins grudge match mustered up 5.76 million viewers, a 3.3 household rating and a 2.2 in the 18-to-49 demo.
• The Schedule. The series hit the ice on the Monday after Memorial Day weekend, when TV viewing is as low as it gets (save Christmas) and played against game seven of the ratings mad NBA Western Conference Finals. 
• Bad Network Choices. Games 2 and 3 aired on NBCSN, which reaches only 70% of all U.S. TV homes. Ratings dropped accordingly. 
• Game of Thrones. Game 6, which wound up being the deciding game of the Final, was scheduled for Sunday night. What’s the big deal? The game was forced to square off against Game of Thrones and the NHL was not ready to sit on the Iron Throne. The clinching game drew 5.41 million viewers and a 1.9 rating among adults 18-to-49, while the warring Westeros clans delivered a 7.6 million viewers and a 3.9 in the demo.

Ugh.

Tomorrow, I’ll post my open letter to NHL Commissioner Gary Bettman and the new owner of the expansion Las Vegas franchise on how to make hockey work in Vegas.

Of course, Gary Bettman got mercilessly booed as he presented the Stanley Cup. I’m sure NBC Sports was booing as well.

The post Playoff Ratings – The Tale of Two Bays appeared first on Media Guy Struggles.