Okay, so where am I?

I’m still recovering from the red carpet at the Oscars. Every year, for seven straight years, the photographers pit takes a little more from me. This year I may have brought back the flu bug from either the hundred or so camera clickers or the one of the beautiful people who lined the frenzied madness of the 9Oscars Red Carpet. I mean take a look at this:

In this time after awards season, I reflect on the year ahead and the year behind me for a strategic gut check. It’s important to self reflect and make sure the you keep rowing your boat in the right direction. Age has its advantages, but complacency it often the plague that diverts you from your goals. I like to circle a huge goal and assess my talents. The last couple of years netted me some great accomplishments: lots of gold and silver statues (read some of the 2016 and 2017 columns for details), some brushes with getting the Media Guy Struggles script made into a pilot (close but no cigar), and a fourth book published (pretty good). This year I’m gunning to complete the framework of a documentary I’ve been eyeing for a few years. I’m not sure it will be as good as Icarus or Heaven Is a Traffic Jam on the 405, but go big or go home.

I used to know I was great at a few things, namely being able to create great ad campaigns and crafting superior media buys. This still applies today, but after careful reflection, I realized my greatest talent was politics. Not the House of Cards style politics, but the kind it takes to managing creatives and all of the drama that surrounds them. Come to think of it, the process of managing creatives extends to employees that are high performers and high potentials.

In my younger days, I was very totalitarian with a “my way or the highway” approach to managing, but today I like to say: “teams made up of diverse members who are open to taking each others’ perspective perform most creatively.” I guess that’s when totalitarianism meets socialism. Laugh all you want but look at my staffs for the last twentysomething years and you see one thing: low staff overturn and massive productivity.

Back in the day, I wanted everything done in a few minutes. That didn’t work then and it doesn’t work today. I think I finally realized that watching an episode of Mad Men where Don Draper defended his creatives to new management calling them out for being lazy:

“You came here because we do this better than you, and part of that is letting our creatives be unproductive until they are.”

So simple, and yet it pretty much says it all when it comes to effective talent management for creative people. Let them be unproductive until they are. A very difficult pill for task-oriented managers to swallow, but an absolutely crucial prescription for the creative potential.

So for those stuck on how to get the most out of your creative team, keeping them happy and motivated, let’s drill down a little bit more.

The Creative Workplace

Having a creative workplace is critical to great work. I mean some agencies or departments really go to town with central meeting spaces looking more like a spoiled teenager’s bedroom with big screen televisions, PS4s, pool tables, and Slurpee machines. This where staff emerge from their office to unwind, brainstorm, bounce ideas off each other while bouncing racquet balls off the wall. Does this mean the creatives are a bunch of immature lunkheads who play all day and get very little work done? Maybe. But I say let them be unproductive until they are. The math of it all usually works out and the clients are always more than happy with the results no matter how hard they fight the process.

Employees need a work environment that inspires their creativity. This can sometimes be as simple as positive performance appraisal or by giving them the right personal music to listen to. Daydreams and pie-in-the-sky ideas produce the best inspiration because we are relaxed, calm, out from under the weight of managerial pressures.

The right colors, lighting, furniture, all have tremendous impact on our moods, energy, productivity, and creative ideas are often a reflection of the mood we are in. This is why a lot of musicians prefer to live in darkness, as it helps them tap into their anger and sadness to create some of those head banging or tear jerking songs.

Motivating the Creatives

Creatives are not paid huge salaries, and yet we often work into the evenings and over the weekends to meet important deadlines. But why would anyone do anything if the cash isn’t there? It has been proven again and again that creative people are not motivated by money. For simple tasks, yes. You offer a cash bonus to the employee who can lick the most stamps, and watch as the tongues start to fly! But offer the same incentive to whoever creates the best jingle for your company’s new cereal, and you’ll get some really lousy jingles.

“People will be most creative when they feel motivated primarily by the interest, satisfaction, and challenge of the work itself, not by external pressures.” 

The Public Relations Society of America did a survey where they asked, “What matters most to you about your job?” If this were an Olympic event, money would have gone home empty-handed. Challenge and responsibility, flexibility, and a stable work environment took gold, silver and bronze respectfully, leaving money in fourth place. In fact, nine out of the top ten answers were about the work itself, the work environment, and the people they work with.

No one is given a bonus for impressing the pants off their clients with incredible ad campaign ideas. But they all beamed with pride for having worked so hard and would celebrate whenever their creativity was rewarded with a simple “Good job, the client loved it.

Be Like Garbo

Creatives work their best when there is no one hovering over them, micromanaging their every move. They like to feel autonomous, like their own boss, independent and without distraction. This can be very difficult in an open office environment, where anyone can just walk up to you and ask you a question, or where you can hear conversations happening right next to you, or constantly getting bombarded with emails and instant messages. When creatives aren’t working together to brainstorm ideas, they need to be left alone.

Want to crush someone’s creativity? Get them to fill out a progress report before they’ve finished a project. Not only will this interrupt the process, but it will make them feel watched, managed, stifled.

This is not to say that creative people don’t respect deadlines, they very much do so, but they don’t need managers on their shoulders every step of the way. They want to channel their inner Greta Garbo (“I want to be alone.”)

Of course not all interaction is negative. Your employees should be encouraged to brainstorm with others as often as possible. Creation can be a lonely journey sometimes, and ideas grow exponentially when more than one brain is working on something.

“Be hearty in your approbation and lavish in your praise” – Dale Carnegie

While creative employees give off the impression of being extremely strong and proud, lone wolves who ‘don’t need nothin’ from nobody’, who can just brush criticism off their shoulders like too much dandruff, are actually the complete opposite. They are like delicate egg shells, and can very easily crack if not handled with care.

Creatives are very sensitive, especially where their work is concerned. And while they don’t need extra money to do a good job, they definitely need a pat on the back for a job well done.

The post Managing Creatives appeared first on Media Guy Struggles.

I mean who would make such a video in this sexually harassment-fueled climate? All we read and hear about are inappropriate men doing rotten things to women around the context of work. Harvey Weinstein, Charlie Rose, Bill O’Reilly, Kevin Spacey, Al Franken, John Lasseter…this list is endless…

…and then there it was…the culprit was the Anaheim Ducks!

Full disclosure: As a life-long Los Angeles Kings supporter (44 years and counting), nothing pleases me more than Anaheim ducking is all up.

So there I am jaw dropped as I watch the news report of perhaps the worst example yet of tone deaf companies—and the individuals who work for them—perpetuating something that should never exist in the media in 2017…take a peek:

Okay, so where am I?

I’m waiting by the phone hoping Michael Schulman, the CEO of the Anaheim Ducks, dials my ten digits so we can discuss their brain burp. I mean, I feel for Schulman because how many people at the Ducks are going to get fired? I say this is because I can’t remember the last time a major sports team making this kind of advertising mistake. This should have been an easy empty net of a happy birthday message to their parent league (more on that later). But, no, they had to be clever.

As a reformed misogynist, every time I see something like this I say, “stop and take a look around at everything that’s happening in all of these industries in the world.” If you don’t think this is serious, look at the punishments people are receiving for their actions. Currently, the penalty is ejection from your workplace. They might not get everyone immediately, but, take someone like Louis C.K. and what they got him on. The people who make decisions on his projects are thinking out loud themselves…

“Uhm, Louis, this movie you were going to be in? Yeah, no, we aren’t worried about that making this real any longer.”

“Hey, you have some movies on Netflix? Not anymore!”

Kevin Spacey was supposed to star in J. Paul Getty, Part 2 and Sony said “nah, no need, Kev, we will just re-shoot every scene you were in and still get the movie out on time.” This is what ejection from the workplace looks like.

There’s a lot of dreadful advertising out there, especially for sports team, but most of it fades into the superficial tapestry of suburban life. You disregard it and move on with your day. But this is a downright affront to the intelligence of anyone with an operational brainstem.

Somebody somewhere had to sit in the Orange County office and say “How are we going to make a real statement for the National Hockey League?”

“I’ve got a great idea…”

And someone else had to say, “Wait a minute – what if we ignore all of the headlines out there and make a video skit that screams sexual harassment?”

And then the first someone probably built on this thought with something like, “How about we pick the guy on out known for pranking people so we will have an ‘out’ should some of the overly sensitive demographic object?”

At which point high fives were exchanged and comps were briefed into a designer with an online extension learning degree, access to an Better Call Saul-like video crew, and a deep appreciation of how women were treated at the office in the 1960s.”

But here’s the most distressing part. The Ducks brass had to buy into this. Someone in charge of an actual marketing department had to say to themselves “You know what? I think this is going to work. We slap this baby all over social media and everyone without access to basic news is going to be hunched over laughing and re-watching it until it goes viral. We’re going to turn our Internet feed into the embodiment of how Don Draper and Roger Sterling treated their staffs in Mad Men.”

So did Anaheim wind up calling? Nope, they decided to issued a non-apology and evil wins again:

Here’s how the smart NHL teams wished the NHL a happy birthday:

–>

The post ANAHEIM DUCKS: You Should Have Called The Media Guy! appeared first on Media Guy Struggles.

Only Don Draper could write $1,000,000 checks AND have his ads run 50 years later.

Today I ask myself this definitive questions: Is is bad to be jealous of a fictional character?

Strolling through New York City—49th and 7th to be exact—revealed that Don Draper’s “Pass the Heinz” ads are running a full fifty television years later. Yes, when Mad Men’s Draper pitched an ad campaign, clients typically ate it up and then greenlit the campaigns. In the Heinz pitch, navigates through a “Got Milk?”-like set of creatives to create a craving for a product through its absence. This concept wouldn’t gather steam until the 80s. On the show the “Pass the Heinz” campaign did not impress the Ketchup Brass and they ultimately pass.

“Pass the Heinz” billboard at 49th and 7th

Fast forward fifty in years in TV times) or four years here in real Earth time…and Don Draper wins again.

Personal issues aside, Draper is some kind of advertising Demigod. I know he couldn’t keep a wife, be a decent father, or stay sober, but jeez, the guy knew advertising and how to push consumer’s buttons. Plus, he made the equivalent of $300,000 and lived on the Upper East Side of Manhattan. What a life!

In a clever press release, Heinz says it “selected the ‘Pass the Heinz’ campaign after an agency review because it is clever, modern and doesn’t require paragraphs of copy to convey what Heinz brings to the table. Whether it’s fries without Heinz ketchup or hot dogs without Heinz mustard, this campaign perfectly captures the desire for great-tasting Heinz products with America’s favorite foods,” the (real) company said.

Partly a PR stunt, the ads are officially being credited to Heinz’s current agency, David Miami, and to Draper’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.)

Below are the ads that are running in the New York Post and across the Heinz social media channels:

In the end, Draper took fifty years to get this campaign launched and as I watch his deft pitch, I’m reminded that I should be jealous. #DraperForever

The post Don Draper is a Demigod appeared first on Media Guy Struggles.

It’s been a busy week for the Media Guy!

I’m in Hollywood this week with what seems like LL Cool J Week. First, I run into him at the fabulous Redbury filming NCIS: Los Angeles and today I watched him get the 2571st star on the Hollywood Walk of Fame. Usually I only see LL Cool J at the Grammys, but twice in one week? With all the broo-ha-ha about diversity in Hollywood (well-deserved I might add), there was some front and present at the Hard Rock Cafe on Hollywood Boulevard with Diddy and Queen Latifah flanking him with his new star after the hour-long ceremony. At least this took my mind off the deaths of some the greats in entertainment, namely Alan Rickman, David Bowie and Glenn Frey.

I took the first two pretty hard. I mean who doesn’t get a chill when Hans Gruber implores his ballet terrorist buddy Alexander Godunov to “shoot, the glass” or when you hear the David Bowie and Freddy Mercury wax poetic about being under pressure?

But Glenn Frey? The Eagles? That’s another level of loss. That a loss of inspiration. Seriously, when I heard that he passed away, a tear crept down my face (much like the three that streamed down when I heard the Rocky theme crescendo in Creed). It wasn’t planned. It was just there. Like a stomach punch of epic proportions.

As an ad man you need inspiration. The Eagles provided that from when I was a just a kid and took me to a different place as the idea man working in New York. Don Draper had his old fashioneds and his women. I had the Eagles.

What was great about the Eagles is that, for me, it took me to a place I could not get by myself emotionally. Glenn Frey may have said it best when he reflected that “people do stuff to the Eagles.” They go on drives. They dance. They get intimate. A lot of music you just chill with and listen to at home. The Eagles were different altogether.

For me, I created. When I was a kid, I created stories that I hoped would be turned into movie and television scripts. As an adult I create commercials and ad campaigns. Some of my better work had the Eagles as a soundtrack in my head. Maybe everyone has that soundtrack where they find their spot. The Eagles were/are my road map to creative success.

I mean, this is the kind of ad you whip up when you don’t have a muse like the Eagles driving your creative energy:

The Bloomingdale’s holiday date rape print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. The headline reads, “Spike your best friend’s eggnog when they’re not looking.” It was quickly followed with a pullback from corporate:

Like I said, this is what you get without the Eagles…yet I digress…

As America’s greatest band, they were a success outside of their Eagles work. Much like the Beatles (each of the Fab Four had success in music and business in addition to their Beatles’ work), the Eagles found greatness with their individual work as well. Don Henley and Joe Walsh found stardom on their own. But Frey was beyond that. Even his bit work on Miami Vice and Jerry McGuire stood out to me. I felt like his talent made my talent better. When therapy was needed, and it was (try working at an advertising agency for month with all of those insane client demands), the Eagles were always there driving me to a place to confront the demons.

Let’s just say that it there were a biopic of my life, the producers would have to pay a fortune in royalties to ensure the Eagles are playing in most scenes.

RIP Glenn Frey:

RIP Hans Gruber (aka Alan Rickman) … apologies to Harry Potter fans, but he will be forever Hans Gruber:

RIP David Bowie:

The post Everyone Needs a Muse – A Tribute to Glenn Frey appeared first on Media Guy Struggles.

“But, why?” you ask…

The answer is simple: Advertising was dying in 2007. I mean it was a bloodbath. Budgets were getting sliced like deli meat and the wise guys in accounting were cutting costs and the media departments took the big hits first. Add to that the advent of TiVo which touted the ability to never have to watch commercials again and you have the perfect storm needed to switch careers and fast!

Enter Jon Hamm as the perfect Don Draper and, BAM!, you have an anti-hero that made advertising cool again in the very first episode:

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is OK.”

The success of the show — four straight Outstanding Drama Series Emmy Award win — spread to the vices of the show. Lucky Strike, the preferred cigarette, saw its global sales soar 44 percent in the same period. Draper’s favorite booze, Canadian Club, which had suffered seventeen years declining sales prior to Mad Men’s debut, suddenly were looking to pay dividends with a 4.3 percent annual growth. Talk to any bartender and he’ll tell you that cosmos are out and classic cocktails are in. Manhattans, Old Fashioneds and gimlets are suddenly popular again.

…and just like that, advertising was cool again.

Applicants at the big agencies in New York, Los Angeles, San Francisco and Chicago jumped, even tripled. Everyone wanted their share of creating the Great American Campaign. Agencies are now teaming with highly-specialized staff ready to solve any problem. It’s a tense, dog-eat-dog environment inside those agencies and yes, it leaves many on edge. Ever wonder sets them off? Adweek’s David Griner has the quintessential guide to treading lightly and the comments sure to provide spontaneous combustion:

• To a Copywriter: “I hope you didn’t make plans this weekend.”
• To an Art Director: “Hmm, it just needs, I don’t know, more pop, you know? Like, more (makes waving hand motions) crackle to it. Cleaner, maybe. Oh and these partner logos need to be added, and brand standards require they run green on black.”
• To a Creative Director: “Oh, you mean like the thing Old Spice did?”
• To an Account Executive: “Then tell the client they’ll just have to live with it.”
• To the CEO: “Did you see that big article today about [rival agency down the road]?”
• To the CFO: “So I was cleaning out my desk, and I found some invoices.”To a Media Planner: “Can’t we just take it from the discretionary budget? You guys always have a discretionary budget.”
• To a Media Director: “We’re thinking full-court press: Mobile, social, TV, outdoor, viral. We really need to get everything we can from this $125,000.”
• To a New Business Manager: “How important is this pitch?”
• To a Producer: “What do you mean we can’t license the song? The client already approved the rough cut. Just make it happen.”
• To a Project Manager: (On the way out the door) “Oh that? I didn’t get around to it.”
• To a Video Editor: “The client’s son is in film school and has some ideas. He says you can just send him the raw files if you’re not up to it.”
• To a Developer: “The client’s expecting this to work across all the platforms: mobile, Android, Facebook, .NET, watches … you know, all of it. Just keep it flexible and be mindful of the budget.”
• To a Production Director: “I’m pretty sure I would have noticed this kind of error on the proof. Surely they’ll redo the print run if you tell them it was their fault.”
• To a Strategist: “But I’m a millennial/boomer/shopper/parent, and that’s not how I feel about brand loyalty.”
• To the PR Director: “Then why didn’t sales go up?”
• To a Social Content Planner: “Man, I wish I got paid to play on Facebook and Twitter all day.”
• To the Receptionist: “You should smile more.”

NOTES ON THE SCORECARD:

SECRETARIES
Before you give your well-meaning, head-in-the-clouds secretary who doesn’t always seem to understand the subtleties of the workplace, some more grief consider this: Meredith Explains Why She’s Don Draper’s Best Secretary Ever!

WHY IT PAYS TO BE A JERK
Sneer at the customer. Keep your colleagues on edge. Claim credit. Speak first. Put your feet on the table. Withhold approval. Instill fear. Interrupt. Ask for more. And by all means, take that last doughnut. You deserve it.

NEED A WINGMAN?: Meet her now!
As designed, Invisible Girlfriend is meant to be a relationship cover. A crowdsourced significant other that lives amongst your text messages to fool others into thinking you’re spoken for. But use the service long enough, and it’s easy to take advantage of the fact that, at base level, you’re texting anonymous strangers who are mandated to text nice things back.

Artist Steals Instagram Photos & Sells Them For $100K At NYC Gallery…yes, right now you can purchase someone’s Instagram photo for around $100,000. The money won’t go to the photographer, however, it will go to “artist” Richard Prince, who has blown up and made prints of other people’s Instagram photos for his series titled “New Portraits.”

Click to Enlarge

AD OF THE WEEK/MONTH/WHATEVER

Imagine, in a season of racial division, imperialist deception, and capitalist malaise, the whole world gathered upon a hill sharing a fizzy brown drink. Well, they did (metaphorically) and “Hilltop” became one of the top commercials of all time. In honor of the real genius behind the ad, namely Bill Backer, the creative director at the real McCann-Erickson, here is this week’s #TBT pick:

Read more about how this commercial changed the world of advertising…and the world:

What Coke Taught the World: The “It’s the Real Thing” ads were among the first to recognize the market potential of a multicultural America.

The post Don Draper…I Owe You. appeared first on Media Guy Struggles.

Okay, so where am I?

Top left and around: Taylor, Seacrest, Nick Jonas, Ludacris, me, Iggy, the red carpet, Pia Toscano, and my credential.

I’m in Hollywood getting ready to fly out on another top secret media campaign. Well, not so top secret, more of a non-disclosure, which binds my silences. Before the free drinks flow in the Cathay Pacific Business Lounge, I had a little business to wrap up in tinseltown.


With all the hoopla of the iHeart Radio Music Awards (yes, the red carpet was amazing once again), you may have missed a little tidbit on the official release of the video from my Miss Pilot show called “You Gave Me Love.” While it’s only been watched on my youtube page a few times, a couple of other posts have been watched almost 1,000,000 times combined. I mean, it’s no grumpy cat, but for a little Japanese show that could, I will take it any day of the week:

The past few days have been bittersweet as a countdown to the last days of Mad Men (more on that later). In between it all, a ran across some news that may or may note blow you away.


Breakfast Is Not The Most Important Meal Of The Day…No, your parents did not lie to you. They were just misinformed. As with many studies surrounding food, a majority of the research surrounding breakfast was funded by those peddlers of cereal and bacon (side note: don’t eat bacon) — unsurprisingly concluding that a complete breakfast was necessary to a healthy lifestyle. But, according to a dietician and a cultural historian interviewed by Hopes & Fears, breakfast, as a structured meal, really doesn’t matter. If you’re hungry in the morning, eat! If you’re not, then don’t lay an egg, just eat whenever hunger strikes. The most important thing to remember is that it’s not when you eat, but what you eat. 


The Machines Now Decide If You Get That Job, Based On Your Voice…Decades of voice research has revealed that no matter how happy, or inspired, or serious people try to sound — underneath all that inflection lies a telltale “fingerprint” of a person’s voice that influences how others perceive you. And when it comes to jobs that rely heavily on putting people at ease, or diffusing anger or winning others over, companies are starting to use algorithms to systematically weed out the good voices from the bad. It’s bad news if you’re looking to get into sales or work at a call center, but maybe good news that your career isn’t in dealing with people all day?


Filed under “every great New York media lunch started with a pastrami sandwich, a good drink and a willing client” comes  BEEF GRIEF…The Price Of Pastrami In New York Is Too Damn High. Imagine this sign:

“Due to the increased price of pastrami,” it began, unpromisingly, “we at the Yankee Tavern apologize for the increase in prices for the pastrami items.” 

Yes…Pastrami is in crisis.

This Professor Has Invented A Pill That Eliminates Hangovers…Former chief drugs adviser, Professor David Nutt has answered your sweaty, toilet-bowl-hugging prayers and invented a non-toxic inebriant drug that mimics the effects of alcohol: without the hangover. 


RELATED: DRINK LIKE A MAD MAN AND MAKING IT AT A MAD MAN PARTY

THE END IS NEAR...Mad Men is coming to an end in seven hours of television. I’m a bit broken up about it. Maybe it’s because for 99% of the viewing public it is just great television. For me, I lived it. Watching the drama at Sterling, Cooper, Draper, etc. is like a little snippet of my childhood, only the people are prettier and it’s set in New York. Virtually everything that happened through the first six and a half seasons occurred in my life. Almost as if they read my diary, er, not that I keep one. So, as Don Draper and company get ready to clock out for good, AMC allows us to get up close and personal with our favorite ad team. I suppose you’ll know where I’ll be April 5 at 10p EST.


But before you check out the photos and a trailer for the new season below, get a little reading in. Haley Herfurth of Menatl_Floss reports that since its start in 2007, AMC’s Mad Men has mentioned, discussed, or alluded to a considerable amount of classic literature, from authors like Dante to Mark Twain to Edward Gibbon. Each mention or allusion serves a purpose within the show’s plotline, working either to explain a character, set a scene, or provide context for decisions made or actions taken. So if you’re going to watch a whole day of television, the least you could do is read one of these 12 classics.

Now, without further delay, all of our favorites are featured — Outdoor Soiree Style:

The post Notes from a Tinseltown Weekend appeared first on Media Guy Struggles.

God knows I lived that life as a kid with public relations father who always seemed to have someone around to help while he drummed up new media business. That parental strategy didn’t work out so well for dad or Don Draper (both of whom are working on wives four and three, respectively). Sometimes they work out okay for the kids (an sometimes they don’t). In today’s social media craziness, wouldn’t it be better to have a plan going in?

Alisa Abecassis thinks so…

When her marriage ended, the proud mother of three thought it was time to strengthen her family’s bonds and personal history by traveling and gaining a better appreciation all 50 United States. Her website, www.Exploreall50.com is loaded with family travel resources. Her approach is just like Don Draper’s and my father’s except just the opposite. Let her show you.

When we connected, I had a few questions…

Should kids be allowed to be connected electronically when the family travels? How much is too much and what limits are appropriate?

Connect with her on Twitter @ExploreAll50.

AA: As a mom of 3 teenagers aged 17, 15, and 14 I have watched my kids get sucked into the vortex that is social media.  I can hardly blame them as media technology has swept over society like an electronic tsunami.  Any news item at all is followed in real time as it happens and even the most trivial post can go viral seen by millions worldwide in an instant if the masses deem it worthy.  Kids and adults are tethered to their smartphones using it for anything and everything the least of which is making actual calls.  My how things have changed.  When I was my kid’s age, any communication that wasn’t done face to face was done over the phone in my room.  If I wasn’t in my room, I was out of luck, cut off from my friends, completely oblivious to what was happening having to rely solely on my memory to share information until I had the opportunity to do so when I got home (and got my photos back from developing).

Today, the world is a completely different place.  Every impression can be posted instantly, liked, commented on, shared with friends, tweeted, re-tweeted, and instagramed, and that’s just for starters. What’s truly mind boggling as a parent, is how knowledgeable and proficient my kids are at all of this.  So the question is, do we let the kids stay connected electronically when on a family trip, or force them to shut down and reconnect the old fashioned way.

What place if any do electronics have on a family road trip?
AA: When the kids were small, I did not allow those DVD players in the car that are hooked up to the back of the front row of seats so the kiddies can watch cartoons to pass the time while driving.  I don’t believe every free moment needs to be filled with television or anything for that fact that takes us outside of reality, which in my opinion does not allow kids to figure out how to entertain themselves.  I like to use travel time in the car to talk about what we’ve seen or where we’re going, listen and sing along to music, and most importantly look out the window at the passing landscape. Being on the road is not just about the stops and fun activities, it’s also understanding similarities and differences as we drive from place to place.

What is the importance of setting limits?
AA: As a seasoned traveler with children I have watched this issue snowball over time. As the kids have gotten older they spend infinitely more time connecting and engaging over their smartphones.  As a parent, I have always preached moderation to my kids in whatever they do, eating sweets, watching television, and a host of other things.  The important thing I want my kids to learn is how to set their own limits.  In today’s day and age, its pretty difficult to disconnect kids from the phenomenon of social media in the electronic age, but it is important to let kids know that it’s not all access all the time.  I don’t allow cell phone use during meals either at home or when we travel.  I also don’t allow cell phone use during activities when we travel unless they are sharing something they have learned or find really interesting.  I explained to my kids that burying themselves in their cell phones during activities on our road trips is disrespectful to me, the person who planned and paid for the activity-something that I felt they would benefit from and enjoy. My kids get that, but that’s because I’ve made a point of having a conversation about it. I’ve taken the time to explain to them why it’s wrong-not telling them, chastising them, or even embarrassing them, but explaining it to them. The biggest mistake we make as parents is underestimating our kid’s capacity to understand.

Shouldn’t we embrace the technology?
AA: On our most recent summer road trip to New England, I found myself relying more and more on my kids to help navigate where we were going even finding our way back in a sticky situation when we were lost. On our first evening in Boston, we walked a good two miles from our hotel to the harbor to watch the fireworks. There were throngs of people and most of the roads were blocked off surrounding the area for security purposes. After the show there was a mass exodus as people headed out of the area.  In our excitement to secure a good spot we hadn’t made mental notes to retrace our steps back to the hotel and found ourselves lost and confused in the huge moving crowd. The kids and I made it to a corner and the three of them whipped out their cell phones and using various apps figured out where we were and where we needed to go to get back.  I am sure I could have figured it out on my own in time, but they were infinitely faster at it and more efficient than I would ever be.  I was quite proud of them and it eased my mind to know that if they ever found themselves alone in a similar situation that they could rely on their electronic tools to find their way.

With that kind of understanding a great deal of stress can be eliminated between kids and parents when it comes to electronics on the road.

If you have a good family travel strategy, you won’t have to blow a gasket when the milkshake spills.

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