“I’m here so I won’t get fined…”

With a $500,000 fine looming, Seattle Seahawks running back Marshawn Lynch made a bizarre appearance at Super Bowl Media Day. The famously tight-lipped running back gave a big eff you to reporters and the NFL who forced him in front of a microphone for the leaque minimum five minutes by responding to 25 straight questions with the same answer: “I’m here so I won’t get fined.”

All of this begs the question: Why not hire a media trainer?

Last year I detailed how to eliminate your stage fright. But for some, reading a column and taking a bit of advice isn’t enough. I mean, even kings need special exercises ala Colin Firth in his Academy Award winning turn in the “The King’s Speech” …

“I’m a thistle-sifter. I have a sieve of sifted thistles and a sieve of unsifted thistles. Because I’m a thistle-sifter.”

Whether giving an interview to CNN, speaking to an audience of 1 to 1,000 or facing a camera, getting the proper training enables the comport you need to help you avoid the mistakes that everyone makes.

In my early media days I was given a guide to conquering the media. I still have it an it’s been invaluable for decades as both a speaker and a trainer. I call it the Holy Grail of Media…perhaps that’s a stretch…

• Don’t be afraid of the interview.
• Keep in mind that the great majority of reporters are cordial people who are not out to harm you. They just want to get a story that will satisfy their editors and go home to their family.
• Reporters hate when someone misleads or lies to them. Reporters don’t like it when their stories have to be corrected through no fault of their own and because of inaccurate information provided to them.
• Don’t “wing it.”  Come prepared with notes  regarding the topic. 
• If you don’t know the answer to a question, tell the reporter that you’ll get back with an answer. 
• An interview is not a legal hearing. It’s okay to tell a reporter that some information is proprietary.
• Just because a reporter puts away a notebook or turns off a tape recorder doesn’t mean the interview is over and you can say anything without it being used. 
• If a reporter makes a statement that you do not agree with, say so. Remaining quiet may give the impression that you agree. 
• Don’t answer if you are not sure of a reporter’s question. Always ask for a clarification.
• Never say anything negative about an individual or company.
• Don’t stray from the subject of the interview to comment on the day’s news. That might open up a new line of questioning.
• If a print reporter signals that the interview is over but the client wants to provide additional information, it’s okay to ask the reporter for a few more minutes.
• Reporters like facts and figures. Instead of just voicing an opinion, back it up with facts and figures.
• Prior to departing, let the reporter know how you can be contacted if additional information is needed.
• And most important, never lie to a reporter.

The post Fined appeared first on Media Guy Struggles.

Melissa Leo opened “Meet the Oscars / credit: Peter Dressel / ©A.M.P.A.S.

Okay, so where am I?


I wandered the plastic-covered red carpet at the Kodak Theatre on Wednesday looking for the story of the day. All of the good stuff was happening in Vanderbilt Hall in Grand Central Terminal New York. There, Oscar fans were the first to see the actual Oscar statuettes that will be presented to the Best Actor and Best Actress winners at this Sunday. The 1987 Best Actor Oscar awarded to Michael Douglas for his Wall Street performance was there as well.

A few of my colleagues were there and they said it was a fabulous morning. I could wax poetic all day about New York, Grand Central and walking everywhere you go as I debate here, but then a little birdy dressed in a Los Angeles Sheriff’s Department uniform said these magic words:

“Jennifer Aniston is getting her star on the Hollywood Walk of Fame in forty-five minutes.”

Her bodyguard wouldn’t let her stop to talk to the Media Guy.

Faster than you can say “Free Starbucks” I was hoofing it to Hollywood and Vine, which at the time seemed like a good idea. However, with the wrong Ferragamos on my feet and thirty pounds of camera equipment in tow, the ten blocks seemed more like a trek through the unpaved roads of Sicily.

When I arrived to the ceremony which was directly across from the Pantages Theater and inform of the W Hotel, it was, needless to say, packed. At least 1,000 people, maybe more. I didn’t have a press pass and there was no place to camp out for the best shot.

Call it divine intervention.  Call it The Media Guy Timing. Call it whatever you like, but I lucked out standing in front of the Metro station entrance. This stumbled upon nook-and-cranny-of-space that the security guards left unfettered, would wind up being the catwalk area that hosted the celebs walking from the hotel to the microphones.

I was in the perfect spot to see everyone — Adam Sandler, Wanderlust co-star Malin Ackerman, John Aniston, Justin Theroux and the star of the day — walk in.

“Wait a minute…let me get my bearings…where’s Michael?” (…a boy can dream)

On this 75-degree, clear Los Angeles day, Aniston became the first of her “Friends” to be awarded a star on the Hollywood Walk of Fame. Her brief 2:10 speech was packed with humbleness and enthusiasm as she mused exclaiming that one of her “wildest dreams” had come true. “I was born in Sherman Oaks, CA. I am a California girl through and through. And I’m sure this has always sort of been in the back of my mind,” she said.

As she received the 2,462nd star Walk of Fame, she concluded with, “I am utterly humbled and grateful to all of the fans who have come out today and supported me throughout my career. … I love you!”

credit: TODD WAWRYCHUK / ©A.M.P.A.S.

Oscars Notes

The four Oscar-winning actors from the 83rd Academy Awards – Christian Bale (left), Colin Firth (right), Melissa Leo (right center) and Natalie Portman – will present at the 84th Academy Awards, telecast producers Brian Grazer and Don Mischer announced today.

Meryl Streep, Will Ferrell and Zach Galifianakis will also present at the awards, while Tony Bennett will perform at the Governors Ball on Oscar® Sunday.

More Walk of Fame Photos

“I’m going to get on all fours, so this could get interesting…” – Jennifer Aniston

Malin Ackerman was the first celebrity on the scene.

Adam Sandler remarked that he “wore my best shirt for you today…”

“I was born in Sherman Oaks…it was always on my mind to get a star.”

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