Team with the Royals to Boost your Brand
Okay so where am I? I just opened the mail and declared that sometimes the USPS delivers some pretty things! In today’s mail was lovely letter from the 25th Annual Communicator Awards honoring excellence in Marketing and Communications. Whenever you get a letter from an awarding body that starts with “CONGRATULATIONS!” it’s got to be […]
Soft Balls
The Super Bowl with its 100 million plus viewers is around the corner. The recent deflated football scandal from last week’s conference championship game brought to light that personal brand is the ultimate selling point. Sal Paolantonio, reporter for ESPN, aka the Worldwide Leader in Sports, theorized that New England Patriots quarterback Tom Brady, aka […]
Logos: Inside the Creative Lab
Famous last words: “Can you whip out the logo for new client today?!” Are you kidding me? “Whip out a logo?” It’s not as easy as it looks. Every person from the CEO to the janitor gets to weigh in on the new brand identity. It’s simple, right? Think again. There’s more to whipping out […]
QUICK HITS: Uniform Advertising
The allure is there. The commercialization of sports. The money grab. The spontaneous dismissal of tradition. I’ve heard it all this week in response to the National Basketball Association’s announcement that they will soon sell advertising on their jersey—a move the league says could generate an additional $100 million. The outrage is borderline c
