I’m at the keyboard trying to put a dent in my sixth or seventh book. This could be either one since I have the “memoir’ book and the photography book in motion simultaneously. When I say “in motion” I really mean moving at a snail’s pace. Heck turtles move faster on a hot summer’s day. Yet I digress…

The memoir book, aptly called “Behind the Mike: Mostly True Stories from the Media Guy”, has been a 10-year journey to tell my weird stories from the agency days where Mad Men were taken down a notch in the days before the short-lived #MeToo movement. I was inspired by the great Mary Lawrence and her book “A Big Life In Advertising”. I started writing it on the 24-hour hours of flights on my way to Malaysia in 2012 and now it has ballooned into 1,000 page of literary anarchy. Time to trim the fat off these pages for sure.

Typewriter inspiration for the Great American Novel can spring from many diverse birthplaces. It can spark from a pithy sentence spoken by a close friend, suddenly spurring on an analogy, and then question followed by a thought and then all of the sudden a book idea is birthed. It can come in the form of an overheard conversation in the peaceful spot of your local coffee cafe—remember when we could write our novels and screenplays at Starbucks?—a unique situation that supplies the creative for your protagonist. It can come from a walk in the supermarket, an afternoon at the movies, a night on the town, or even a particularly curious seatmate on plane. (Remember what it was like to sit next to someone interesting on a plane an actually understand what they are saying with a mask muffling all of the nuanced conversation into the vapor?)  

Whitby Abbey / “Dracula”

Typewriter inspiration can also come from a precise location around the world, serving as the seed where a novel can grow. Many of the classics we hold near and dear have roots in specific locales and even bridges and buildings.  Here’s a few…

Whitby Abbey, located in Yorkshire, England (no, not the infamous Transylvania and trust me, not worth the long drive from Bucharest to see Dracula’s Castle) is the locale that provided the muse for the classic novel “Dracula”. Bram Stoker was visiting Yorkshire in 1890 when he stumbled upon the decaying ruins of the 7th Century Christian Monastery and he found the Gothic architecture so haunting that it became the genesis for this classic tale. The structure still stands today and as the fog sets into the town looming below and the waves of the North Sea crash against the shore… well, one can see why he chose it.

This decaying farmhouse in West Yorkshire, England is said to have provided some inspiration for the novel Wuthering Heights. Although physically the farmhouse doesn’t bear much resemblance to the family home in Emily Bronte’s novel, there is a plaque affixed to the ruins indicating that the farmhouse bears an association with the book. This countryside is said to have worked its magic on many  writers including Bram Stoker.

McDougal’s Cave / “Tom Sawyer”

McDougal’s Cave
“The Adventures of Tom Sawyer”

In 1876, “The Adventures Of Tom Sawyer” was published and put author Mark Twain in the literary map of the world. It was a novel that was so ahead of its time in that it was filled with meaning and symbolism, aside from being engaging and fun to read. It was a story about the titular mischievous young boy, who wittingly tricked his way to get everything he wanted.

In Twain’s hometown of Hannibal, Missouri sits a small cave that soon became McDougal’s Cave. Today the former McDowell Cave was renames to honor the great work of the renowned author.

“I want to write something new, something extraordinary and beautiful and simple and intricately patterned.” 

– F. Scott Fitzgerald in a letter in 1922, as he began to write the novel which became “The Great Gatsby”

Sands Point, NY, a small village along the north shore of Long Island, provided the inspiration for Easter Egg in “The Great Gatsby” in the form of a French Normandy-style mansion, which was once owned by Fitzgerald’s friend Mary Harriman Rumsey.

 “Fitzgerald’s Latest A Dud” was The New York Times’ headline for the review of Gatsby in 1925. At the end of Fitzgerald’s life, at the age of just 44, his publisher still had many copies of the first edition gathering dust in a warehouse. “My God, I am a forgotten man,” Fitzgerald wrote to Zelda when The Great Gatsby ceased to be published by The Modern Library. It seemed everyone had neglected his work. 

“The Great Gadsby” Mansion

It was only when a massive initiative began during World War II to distribute over 110 million books to soldiers abroad that public opinion changed regarding the novel. The Great Gatsby was one of the novels chosen, printed in editions designed to fit in a soldier’s back pocket. Finally, in the hands of American soldiers, the work began to achieve the popularity it has enjoyed ever since. From humble beginnings to gigantic success, this Great American Novel tells a typically American story, one of success and tragedy, a story that echoes too well Fitzgerald’s own life.

Bath, England

Jane Austen resided in Bath, England from 1801 to 1806 and this town became the setting for her novel “Persuasion”. Not only was the town the center of fashion and nobility in the early 19th century, but it also became the location where her characters socialized, attended balls, and attempted to arrange marriages. Many of Bath’s addresses are included in the novel and Bath itself still pays homage Austen with events like the Jane Austen Ball and the Jane Austen Festival.

Stephen King’s stimulus for his haunting novel “The Shining” came in the form of a precarious hotel in Colorado’s Estes Park. King’s stimulus for his haunting novel “The Shining” came in the form of a precarious hotel in set below steep mountains. King and his wife Tabitha checked into The Stanley Hotel in Estes Park, Colorado, on October 30th, 1974. Having recently written Carrie and Salem’s Lot, two novels set in the writer’s home state of Maine, King needed a change of scenery to get his inspiration going. In another somewhat obscure fun fact, the hotel’s on-site pet cemetery served as inspiration for another successful King novel, “Pet Semetary”.

The ghostly hotel fueled King’s idea process and the pressure to perform had him on edge to create a masterpiece. He was under a self-imposed deadline due to the fact that he had to pay for his room each additional night in which he did not find the right idea. The fact is, that this combination of stress and inspirational atmosphere was the perfect concoction in order for him to create one of the most notable novels in history.”

(c) The Stanley Hotel

The post Where to Find Your Inspiration appeared first on Media Guy Struggles.

Okay, so where am I?

It was time to go north of the border to help out with some family things, but also to continue to doing research and interviews for my Kontinental Hockey League book. This time my travels took me once again to Montreal, Canada.

Maybe you don’t know Montreal. Maybe you think it’s that crazy city in that crazy provence that wanted to cede from Canada. Maybe you don’t care at all. I do, because Montreal is the Mecca of all hockey. The home of the greatest concentration of championships in the National Hockey League. Anywhere there’s hockey finds me an invites me metaphorically to explore the city and take in a game. But there’s more to Montreal than just hockey.

Montreal is a city with considerable French colonial history dating back to the 16th century. It began as a missionary settlement but soon became a fur-trading center. The city’s St. Lawrence River location proved to be a major advantage in its development as a manufacturing, financial, and transportation center. Montreal was the largest metropolitan center in the country from 1867, at the time of the Confederation of Canada until Toronto overtook it in the 1970s. It stands as the second largest French-speaking city in the world (after Paris).

The city has been a immigrant destination and is widely considered to be a cosmopolitan celebration of Québécois style. Montreal remains a city of great charm, vivacity, and gaiety, as well as one of unquestioned modernity. In short, Montreal is c’est si bon.

Fans enter the Bell Centre for the Montreal Canadiens game.

Bonsecours Market in Old Montreal.

The iconic hearts sculpture outside the Musee des Beaux Arts.

Rinkside at the Montreal vs. Carolina NHL game.

Love is in the air.

The Monument à George-Étienna Cartier

Outside of Parts, Montreal has the world’s finest French food.

Unique single-wind walk up stairs line the city.

The Basilique Notre-Dame is a confection of stained glass.

The post The 43 Postcards Project: Montreal appeared first on Media Guy Struggles.

Okay, so where am I?

I am doing a little happy dance because I’ve been GREENLIT!

Yes indeed, my little pitch about writing a book on the wacky, wild, and sometimes great Kontinental Hockey League has been accepted for a 2021 publish date by Penguin Random House Canada.

I mean, who would have thought that a 2018 side trip to CKSA Ice Arena in Moscow and a chance meeting with Igor would have produced a 2021-word article in my regular Jewels From The Crown (an LA Kings blog) spot and led to one of its most read columns in recent years. That success gave me the courage to pitch my book and low and behold, my author’s acceptance arrived nearly a year later.

Now the hard work begins, finishing the actual book. Mark Twain famously said, “Writing is easy. All you have to do is cross out the wrong words.” A comic he was…

The difficult part of writing a book isn’t getting published, it’s the actual writing and the self analysis that comes with it. As an author of multiple books, I can tell you without hesitation that the hardest part of a writer’s job is hunkering down to do the work. Books don’t just write themselves, you know. Sweat equity is the key. You must invest your entire being into creating your important piece of work.

For years, I dreamed of being a writer. Mostly for television and then for newspapers. I knew in my soul I had vital things to say that the world wanted to hear. But as I look back on what it actually takes to become an author, I realize that the process doesn’t always mesh with expectations.

To start with, you don’t just sit down to write a book like Paul Sheldon does in a cabin in Misery. That’s not how writing works. It begins with writing a sentence, then a paragraph, then maybe if you’re in a groove, an entire chapter. Writing happens in fits and starts, in bits and pieces. It’s a process. It’s the art of sculpting fog.

The way you get the work done is not complicated. You take one step at a time, then another and another. As I look back on the books I’ve written, I can see how the way they were made was not as glamorous as I once thought.

I did discover that writing in the same place every time spurred great words, incredible sentences, and better paragraphs. It doesn’t matter if it’s your patio or a a sauna or the backseat of your car, it really just needs to be a different space from where you do your other activities. Make your writing spot a special space, so that when you enter it, you’re ready to find that inner inspiration. It should reaffirm you of your commitment to finish.

Another important thing to keep in mind is the total word count. You should already see the light at the end of the tunnel. Here is a quick guide to what word ranges mean in terms of what you will get at the end of your writing:

• 10,000 words = a pamphlet or business white paper. Read time = 30-60 minutes.
• 20,000 words = short eBook or manifesto. The Communist Manifesto is an example of this, at about 18,000 words. Read time = 1-2 hours.
• 40,000-60,000 words = standard nonfiction book / novella. The Great Gatsby is an example of this. Read time = three to four hours.
• 60,000-80,000 words = long nonfiction book / standard-length novel. Most Malcolm Gladwell books fit in this range. Read time = four to six hours.
• 80,000-100,000 words = very long nonfiction book / long novel. The Four-Hour Work Week falls in this range.
• 100,000+ words = epic-length novel / academic book / biography. Read time = six to eight hours. The Steve Jobs biography would fit this category.

In the end, the hardest part is really getting the book deal but the real work is turning a 2000-word column into a 100,000 word novel. Wish me luck

The post GREENLIT! A New Media Guy Book appeared first on Media Guy Struggles.

Click to enlarge

Okay, so where am I?

I needed some 3H grade pencils since I am sketching out a new look for my man cave and wanted an accurate drawing of case I need to be built. Standard No. 2 pencils won’t cut the mustard. Why you ask? Well, H leads are tremendously smudge-proof and supply the cleanest lines, making the pencil of choice for tasks such as technical drawings, light sketching, and outlines. If you’re a lefty (I’m not, but sensitive to the plight of the southpaw), taking advantage of smudge-resistant H leads is a must. Yet, I digress…

Anyway, you used to have to drag yourself to one of the only high-end art supply stores in your city to find these suckers, but not you can fire up Amazon and finish your purchased and have them delivered in a few hours. Amazon is pretty great in that respect. After taking exactly 189 seconds to research, get a proper brand recommendation, select, and purchase my pencils, I surfed around the site and and I stumbled across this first edition classic, “The Agon in Euripides,” penned by yours truly. It’s brand new and the last one in stock at $73.00. There’s also 13 more options starting at $73.37 and some more in the used book bin available from $60.00. I mean why wouldn’t you want to purchased this study of the agon, i.e., formal debate, in Euripides’ tragedies? Just look at these reviews:

“Lloyd does an excellent job of describing the structure, style and strategies of Euripides’ agones, and everyone interested in these rhetorical exchanges will read this book with profit.”

—Classical Bulletin

“This is a meticulous and scholarly book. It is clear that the author has thought very hard about every sentence, and the result is a careful and highly reasoned discussion of the texts….The analyses of individual speeches are illuminating, and the book is clearly and elegantly written. There is a useful index. Overall, the book is certainly a success, and will undoubtedly be of help to many concerned either with Euripides or with Greek rhetoric.” —The Classical Review

Yeah, not for everyone, but for those of you desiring a general account of the formal debate in Euripides, including a contrast with the agon in Sophocles, and contains an extended discussion of Euripides’ relationship to fifth-century rhetorical theory and practice, then this is your Holy Grail of agones interpretations.

Speaking of Holy Grails of things, the Emmy nominations came out this week and five ads were nominated for 2019’s Outstanding Commercial Emmy. Apple scored two noms with Nike’s “Dream Crazy,” “A Great Day in Hollywood from Netflix, and long-form PSA Sandy Hook Promise’s “Point of View,” made the list. See them all in the Adweek story. At the end of the day, we’re always working to tell stories that move audiences, you know, those Big Ideas I keep writing about here.

One of the inspiration points I always go to when I’m looking for that Big Idea is the George Carlin comedy bit “Advertising Lullaby.” If you’re familiar with Carlin—and you should be—some of his “Seven Dirty Words” are there, so don’t watch this at work with your volume up at 10. As a view who has probably watched it a thousand times, this is timeless and genius…

Here’s the Full Transcript:

Quality, value, style, service, selection, convenience
Economy, savings, performance, experience, hospitality
Low rates, friendly service, name brands, easy terms
Affordable prices, money-back guarantee, free installation.

Free admission, free appraisal, free alterations,
Free delivery, free estimates, free home trial, and free parking.

No cash? No problem! No kidding! No fuss, no muss,
No risk, no obligation, no red tape, no hidden charges,
No down payment, no entry fee, no purchase necessary,
No one will call on you, no payments or interest till December, and no parking.

Limited time only, though, so act now, order today, send no money,
Offer good while supplies last, two to a customer, each item sold separately,
Batteries not included, mileage may vary, all sales are final,
Allow six weeks for delivery, some items not available,
Some assembly required, some restrictions may apply.

Shop by mail, order by phone.
Try it in your home, get one for your car.
All entries become our properties, employees not eligible,
Entry fees not refundable, local restrictions apply,
Void where prohibited except in Indiana.

So come on in for a free demonstration and a free consultation
With our friendly, professional staff. Our courteous and
Knowledgeable sales representatives will help you make a
Selection that’s just right for you and just right for your budget.

And say, don’t forget to pick up your free gift: a classic deluxe
Custom designer luxury prestige high-quality premium select
Gourmet pocket flashlight.

And if you act now, we’ll include an extra added free complimentary
Bonus gift: a classic deluxe custom designer
Luxury prestige high-quality premium select gourmet leather style wallet.
With detachable keychain, and a pencil holder.
It’s our way of saying thank you.

And if you’re not completely satisfied, you pay nothing.
Simply return the unused portion for a full refund, no questions asked.
It’s our way of saying thank you. Keep your free gift.

Actually, it’s our way of saying ‘Bend over just a little farther
And let us stick this big dick into your ass a little bit
Deeper.

The post 3H Grade Pencils and George Carlin lead to the Big Idea appeared first on Media Guy Struggles.

Surfing around Amazon today and I came across an oldie but a goodie written by yours truly: European and American Paintings and Sculptures 1870-1970, in the Australian National Gallery Hardcover – 1992. Yeah, you can buy the book on Amazon but the $1800 price tag might scare you aware from this out-of-print beauty.

In a related story, there’s no truth to the rumor that the book has gold-tipped pages. It’s just hard to find these days. Yet, I digress…

Okay, so where am I?

I’m on a bit of a retreat as I search my soul to find a handful of Big Ideas for some upcoming campaigns. It’s a lovely property with butler service, 24-hour gourmet room service, sounds of the ocean from my lanai, and a pond with huge lily pads. It’s the perfect mix of civilization and nature that inspired the right blend of inspiration and meditation to spark the creative juices.

A good place to start the creative process is to look at what’s out there. The more I scrape the bottom of the creative barrel, the older I know I am. I mean, I feel like I’m the only guy that watches television commercials anymore, but based on the soaring budgets for these spots and the cost to do media buys, the more I know it’s simply a myth that commercials don’t work. They do, and when you get a solid spot with a decent media plan, the word spreads fast.

So there I am flipping through shows and maybe the worst example yet of awful, New Age “femvertising” pops up in the form of a Special K commercial…take a peek:

Wait, whaaaaaat? As a reformed misogynist, every time I see a spot like this I feel like I’m reverting to my old Mel Gibson What Women Want ways and needing a good hair dryer zap to fully get me in tune with advertising geared at women.

So there I was watching this commercial saying “who in the holy hell is writing these inane commercials” while looking for a pencil to jab into my eye so I could stop the pain of ingesting these kinds of ads. Any wouldn’t you know it, there wasn’t a pencil to be found to end the suffering.

If you don’t think I’m a man of simple tastes and pleasures ask me what the highlight of my last vacations was…

Waiting…

Still waiting…

A properly-filled scantron was the first step towards an A test!

Give up? Well, I checked into beautiful European hotel and boy they don’t skimp on the super neat amenities. In my room, sitting atop the note pads on a Resolute Desk replica were elegant golden pencils. New pencils. Erasers unused with lead at a fine point. My memory drifted back to a noisy fourth grade classroom as I searched for the fresh scent of new pencil shavings as the formed a mini mountain underneath the manual sharpener.

Memories moved to the odd lectures from mostly well-intended teachers urging you to fill the circles completely on your scantron in order to receive proper credit for all of your guesses answers. Remember your teachers reminding you to use your mighty yellow Ticonderoga pencils with the ever-important number two lead? I sure do! Begrudgingly tolerated the of the mechanical pencil.

Try and find a pencil at home or in your office these days. Impossible! What ever happened to the noble pencil?

Most of this monster was started with a pencil…

History romanticizes the quill pen. It begrudgingly tolerated the unnatural abomination of the mechanical pencil. It resigned itself to the mass production of Bic’s ballpoint. And all the while, the pencil was there being taken for granted and waiting for nostalgia to sweep it back into relevance.

Yeah, we are still waiting and waiting for that to happen.

It wasn’t pens that beggars sold from their tin cups during the Great Depression, it was pencils. The world greatest sketches and poetry arose from lead points. Even the art of pencil sharpening was a way to both take a break during a difficult quiz and simultaneous show off to your classmates as you shaved the wood head with economical strokes that told your world you were a true craftsman.

All of this was during my time when cursive writing wasn’t banned in school and pencilmanship was still a grade that counted towards your elementary GPA. It was a time when the US Postal Service bustled with snail speed to deliver the letters we wrote on fine linen stock. I digress yet again.

At the end, I called several of my female friends, imploring them to watch the Special K commercial with me on youtube and the general consensus was that the spot was terrible and they were searching for pencils too.

The moral of the story? The marketing execs at Kellogg’s or even the ad men at Leo Burnett (the agency that handles Special K) should have called the Media Guy to write their “We Own It” spot. I guarantee you I would have crushed it, Clio-style or worked for free.

Looking back though, I thank America’s apathy for the pencil for saving my left eye as I searched for that Big Idea today!

Grazi…

Epilogue

Check out this fun story about a professional pencil sharpener with Mo Rocca of CBS Sunday Morning:

The post KELLOGG’S: You Should Have Called The Media Guy! appeared first on Media Guy Struggles.

How to slow down your life…right now…just as soon as I see what my Starbucks name is…

In what is definitely solid proof that the Internet (and Starbucks for that matter) is a place of endless possibilities, some brilliant dude or dudette has created a name generator that simulates the experience of having your name name misspelled on a Starbucks drink cup. Here’s mine:

Now that we have that squared away, and we are enjoying some java forms, have you ever thought of other ways to embrace the moment? Yeah, I know I am sounding like some seventies guru in a tunic, but the last episodes of Mad Men have me looking in the mirror. I mean after Megan went nuclear on Don with her “aging, sloppy, selfish” rant, I’ve been itching to write my own $1 million check. But how? Perhaps living in the now is the key. Let me give you an example…


It’s finally Friday night, the beginning of a weekend of freedom, which also happens to include your birthday. Your family, friends and spouse all have celebratory plans for you.


You have a rewarding career and a network of beautiful people who want to rejoice in your life. As you walk out to your car to officially kickoff the fun, a giddy thrill washes over you.

Live in the now and you might avoid this look! photo: Justina Mintz/AMC

But as you click the seatbelt into place, rather than sitting in awe of how lucky you are, a list of concerns begin worming their way into your consciousness: “I need gas, but the conveniently located gas station charges more than others … I hope it’s not a surprise party … Maybe I should get the beverages I like before going home … I haven’t been to the gym all  week … Did I pay the electric bill?”


And so it goes.


“I think we’ve all had this experience, which often has us psychically living 30 minutes into the future – no matter how great the present circumstances might be,” says Steve Gilliland, a member of the Speaker Hall of Fame and author of the widely acclaimed “Enjoy The Ride,” for which he is set to publish a follow-up (“Detour, Developing the Mindset to Navigate Life’s Turns”) that will be released in May 2015.


“Are we doomed to this torrent of noise which distracts us from enjoying our life? We don’t have to be.”


Don’t live your life 30 minutes ahead of the present. If you won’t live your life now, in the present, then who will?


An older man came up to me, grabbed my hand, and said he wished he’d heard me speak decades ago,” Gilliland says. “After I asked why, he said that when he was eating lunch on break or dinner with his family, he was always thinking about what he had to do after the meal, which represented his daily life. ‘At the age of 97,’ he said, ‘I’ve officially lived my life 30 minutes ahead’ – 30 minutes ahead of whatever he was doing at the moment.”

• Live more! It’s better than crying before you’re hurt. Don’t put your umbrella up until it rains. Worry restricts your ability to think and act effectively, and it forces you to mortgage fear and anxiety about something that may never occur. Laughter is the opposite. When you laugh, you’re living almost completely in the moment and it’s one of the best feelings you can have.
• No one can ruin your day without your permission. As much as we cannot control in life – our genes, our past and what has led up to today – there is much control we may take upon ourselves. Today, for example, we can understand that life picks on everyone, so when the going gets tough, we don’t have to take it personally. When we do take misfortune personally, we tend to obsess, giving a legacy to something that may make you a day poorer in life.
• Cure your destination disease. Live more for today, less for tomorrow, and never about yesterday. How? You might have to repeatedly remind yourself that yesterday is gone forever, yet we perpetually have to deal with now, so why not live it? And what if tomorrow never occurs? There is a difference between working toward the future, which is inherently enjoyable in light of hope, and living in an unrealistic future that remains perpetually elusive. If tomorrow never comes, would you be satisfied with the way today ended?

“It is not how you start in life and it is not how you finish,” Gilliland says. “The true joy of life is in the trip, so enjoy the ride!”


————-


 AD OF THE WEEK


A new feature that I am adding is the “Ad of the Week” (or month or whatever) that highlights some of the best work in the world. 


Most of you have seen the iconic Pulp Fiction scene where Butch Coolidge (Bruce Willis) has a flashback. The scene shows the time when his deceased father’s fellow POW Christopher Walken brings Butch his father’s watch. You know the watch that was smuggled in with some, er, uh delicate and dedicated hiding. This one is actually a parody of the Apple Watch commercials narrated by Walken. Enjoy.

The post Slow Down appeared first on Media Guy Struggles.

#5. “Never write more than two pages on any subject.”

Many days it seems, I am asked how to be a good writer. To be sure, I don’t know why people come to me. Humbly I say, you either love my writing or you hate it (but geez, I hope more love it than hate it). Anyway, who knows? I’ve made a living for nearly thirty years putting word to paper or film or audio so I guess I did something right.


How did I learn? 


It surely wasn’t from Norman Mailer’s school of hard knocks where the motto was “Writer’s block is only a failure of the ego.”* (However, maybe it was.) I should definitely give a nod and a tip of the cap to David Ogilvy.

Wait! You don’t know who Ogilvy is? The original Mad Man? The man whom in 1962 was called “the most sought-after wizard in today’s advertising industry” by Time Magazine? The man who seemed to invent unorthodox imagination in advertising? If you don’t know Ogilvy, you need to. Today.

I remember attending an intimate evening with Ogilvy where I sneaked a plus one from a viscous corporate ladder climber I was dating at the time. Ogilvy’s words still echo in my vacuous mind. He could still bring the heat late in his life. He spoke uninterrupted for 53 minutes. Even to this day, his philosophies and methodology are timeless:

The better you write, the higher you go.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. 

I remember reading a memo that he sent around in the early eighties to his peeps. The memo — it was it a mission statement? — was simply titled How to Write.** with these pearls of wisdom:

1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.

You know who could have used a better copywriter? Folger’s Coffee in the 1960’s. Take a peek at this ad (Women…you’ve come a long way. Keep it rolling.)

(*) You don’t know who Norman Mailer is? Norman Mailer? The author of 40 books and the chronicler of the American Century? Oh my. Well, start here.


(**) You can find more of Ogilvy’s timeless advice in the 1986 book (you remember those things, right?) The Unpublished David Ogilvy. I found a copy on Amazon, right next to this classic:

Only a few hundred thousand left unsold.

What does the book jacket say?: A book of photographs of the royal family with humorous captions. Ogilvy said it best. Less is more.

The post Writing Tips from the Master (Not Me!) appeared first on Media Guy Struggles.

The number of self-published books has exploded, growing 287 percent since 2006, according to research by Bowker, the official ISBN agency for the United States.

“In 2012, more than 235,000 print and e-books were self-published in the United States, up from 148,424 in 2011,” says award-winning marketing strategist Catherine Foster, executive publisher/CEO of BlueSky Publishing Partner. 

Typos Matter

“This is an exciting time to be an author because the playing field is finally leveled – you can get your book published! You don’t have to beg an agent to take you on and you don’t have to deal with those heartbreaking rejection letters. There’s no longer a stigma associated with self-publishing — in fact, many of my authors say it’s the very best option.”


CreateSpace was the No. 1 print self-publisher in 2011 with 39 percent of the market, and Smashwords was No. 1 for e-books, with 47 percent, according to Bowker’s most recent information.


However, while most readers no longer pay attention to where a book was published, authors should know they do pay attention to what it looks like, Foster says. 


“The most important overlooked element is not the front cover but the back cover,” she says. “That’s where potential readers will spend the most time deciding if they want to buy your book.”


Browsers spend 10 to 15 seconds reading the back cover. If you want to keep their interest, Foster says follow these four basic rules of book marketing.”

• Know your audience: You have to consider their point of view when you decide what to say on the back cover, and you need to know who they are in order to figure that out. This is your 10-second commercial, so be sure you give your audience what they’re looking for!
• Keep it simple: Many authors try to cram too much information on the back cover in the hopes that something will pique the reader’s interest. But too much information overwhelms browsers and their brain becomes sluggish. Rather than read everything, they read nothing and walk away. Treat the text on your back cover like poetry and keep the message condensed and poignant. 
• Choose the right fonts: Certain font styles appeal to different audience demographics. Whether your audience is mostly teens or college students, middle-aged adults or seniors, they’ll respond differently to the looks of different type faces. Choosing small red fonts on your cover is the worst thing you can do if your market is the reader older than 55 because red is one of the hardest colors to read when aging affects vision. Also, your fonts shouldn’t blend in with the colors on your back cover, or the words lose value to the reader.
• Typos will kill your book sale: If your back cover has a typo, even a small one such as a redundant word or two words with no space between them, it will doom your book. Authors are indeed “judged like a book by its cover” and readers will assume that your book wasn’t edited and that it will be full of errors. One of the most frustrating things for readers is finding typos in a book. It dilutes the meaning of the content, distracts them from reading, and most importantly, makes the author look amateurish. Even if the only typo in your book is the one on your back cover, readers will make critical assumptions based on that one fatal flaw.  

Foster recommends having your book professionally edited, cover to cover. If you can’t afford to do that, at least find a friend or family member with strong reading and writing skills to read it for you.


“No matter how good of an editor you are, you’re likely to read right over your own mistakes,” Foster says. “There’s a reason surgeons don’t operate on themselves; the same is true for authors editing themselves.


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Food for thought: 22 Books for Your Ultimate Summer Reading List

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I found a stimulating choice for a writer’s room. One that’s ideal even if your budget is tight and you have two left hands when it comes to home improvement. The Burd Haward Architects’ self-assembled, pre-fabricated kit is available for around $7500. Just add foliage to grow to conceal the recessed ply façade and roof.

Leo Tolstoy’s writing desk

Innovative rotunda for National Geographic’s Wade Davis

Alfred Hitchcock with writer Pete Martin. 1957.

William Faulkner’s trusty typewriter in his Oxford, MS home office.

An aspiring writer at Shakespeare & Co.

Ray Bradbury in his office.

Books aplenty in food writer’s Nigella Lawson’s writer’s office.

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