The Biz: Curating In-Store Music
In the last two installments of The Biz, I told you origin stories about my life in the New York ad agency world, including fake vampires, Schlep-Rock bosses, phone stabbings, death threats, and furniture throwing. Just in time for Black Friday, I take you inside the in-store shopping experience, specifically the music that plays while […]
Clowning Around
Okay, so where am I? Well, I am sitting at my office marveling at the ESPN news alert that just came through my phone: “NHL: Vegas Golden Knights’ trademark request denied due to ‘likelihood of confusion’ with logo for College of Saint Rose.” Seriously? I mean boys, I wrote you back in June suggesting that […]
Shop Right America!
Shopping. We are coming into our annual shopping season which traditionally begins with Black Friday, the day after Thanksgiving when U.S. retailers sound the bell and Americans respond like Pavlov’s Dog. However, many outlets begin Black Friday early this year knowing gullible shoppers would react accordingly. Why not have Black Friday every week and offer […]