Betting Archives - Media Guy Struggles https://mediaguystruggles.com/category/betting/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Mon, 05 Feb 2018 23:23:00 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png Betting Archives - Media Guy Struggles https://mediaguystruggles.com/category/betting/ 32 32 221660568 Dilly Dilly: Trying to Not to Punch the TV during the Super Bowl Commercials https://mediaguystruggles.com/dilly-dilly-trying-to-not-to-punch-the-tv-during-the-super-bowl-commercials/ https://mediaguystruggles.com/dilly-dilly-trying-to-not-to-punch-the-tv-during-the-super-bowl-commercials/#respond Mon, 05 Feb 2018 23:23:00 +0000 http://mediaguystruggles.com/2018/02/05/dilly-dilly-trying-to-not-to-punch-the-tv-during-the-super-bowl-commercials/ Okay, so where am I? I’m digesting the numbers from the Super Bowl and it looks like over 100 million people watched the big game again. I’m pretty happy because the taking the Philadelphia Eagles and plus six points was the steal of the year (uhhhhhm, hypothetically, because I would never gamble, of course). I […]

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Okay, so where am I?

I’m digesting the numbers from the Super Bowl and it looks like over 100 million people watched the big game again. I’m pretty happy because the taking the Philadelphia Eagles and plus six points was the steal of the year (uhhhhhm, hypothetically, because I would never gamble, of course). I have the DVR on fast forward trying to look at the commercials again and making sure I hear that Ram Trucks commercial properly.

I mean, was that Dr. Martin Luther King, Jr. stumping for the truckmaker? Was the good doctors speech about about the value of service really being used as a voiceover to sell trucks? Really? Remember when MLK said “I have a dream that one day a recording of a speech I gave about redefining greatness as a function of your readiness to serve your fellow man will be licensed by my descendants for Ram to use in an offensive truck commercial.”

Wait? Whaaaaat? He didn’t?

In a season marked by President Trump battling the National Football League over kneeling during the national anthem, you would think that using MLK to sell trucks is the the wrong mistake. And given everything that is going on in the country right now centering on race, it seems that there too much emotion to go there. In previous years, this high-risk move might have worked. Today? Not so much.

Needless to say, Twitter was set on fire with criticism of the ad…here’s a handful of sarcasm from the Net:

I think we all agree that MLK’s message was, “Buy more cars”

— Mike Drucker (@MikeDrucker) February 5, 2018

Now that Martin Luther King is endorsing a pickup truck from beoynd the grave i think we can all declare racism offically dead

— PFTCommenter (@PFTCommenter) February 5, 2018

Not sure MLK’s dream was to drive a Dodge Ram.

— ItsTheReal (@itsthereal) February 5, 2018

A little checking discovered that Ram Trucks did not release this spot ahead of time like many of the other companies who spent $5 million for thirty seconds of air time. They were clearly looking for the surprise element, but now they potentially have a big problem with people being irked, the King Center for one:

Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.

— The King Center (@TheKingCenter) February 5, 2018

Fiat Chrysler said in a statement, “We worked closely with the representatives of the MLK’s estate to receive the necessary approvals, and estate representatives were a very important part of the creative process every step of the way.”
Eric D. Tidwell, the managing director of the firm managing King’s intellectual property, Intellectual Properties Management, said, “Once the final creative was presented for approval, it was reviewed to ensure it met our standard integrity clearances. We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others.”
What actually occurred was that the night’s most tone-deaf and abhorrent ad was born and the perhaps THE moral leader of the 20th century is made to shill for Dodge.
What you don’t hear in all of this critical white noise is that Ram Trucks resonated with their base using the MLK voiceover. It’s a well-known fact in advertising agencies serving the automobile industry that African-Americans do not buy trucks at the same levels that Caucasian-American do. So, the message selling trucks is almost always geared towards white Americans. 
Sorry for the truth here, so don’t shoot the messenger…
Onto some of the other spots:
Toyota leads off its Super Bowl ad buy with a spot featuring Lauren Woolstencroft, a Paralympic skier, who has won eight gold medals. While I am pleased that Woolstencroft earned some publicity—her perseverance and determination are very inspiring—but again it makes me cringe on what and whom are used are used to sell cars. Seriously, it doesn’t any perseverance or determination to lease or purchase a Toyota…it takes somewhere between $199 and $499 a month for 36 months, plus drive off fees…
Wendy’s—unofficial corporate motto: “Our Food Is Meh, but at Least We’re Jerks on Twitter”—takes a page from Avis trying harder with direct shot at McDonald’s: “The iceberg that sank the Titanic was frozen, too,” says the ad. In your face, Mickey D’s! I love a good fast-food feud as much as anyone, but I feel like Wendy’s would do well to mind that Old World proverb: “Restaurants that sell weird square hamburgers shouldn’t throw stones.”
Easily my favorite ad as Peter Dinklage lip-dubs a Busta Rhymes song for Doritos, and then is immediately bookended by Morgan Freeman lip-dubbing a Missy Elliott song in an ad for Mountain Dew
In my Class of 2017 Media Guy Hall of Shame Inductees column I took aim at T-Mobile for their endless and annoying audio cues. Now Bud Light is doing it with this “Dilly Dilly” nonsense. Don’t get me wrong, because I’m not so ignorant to understand that this catchphrase is something of a phenomenon. These inexplicably popular ads also leave me inexplicably wanting to punch my TV as well.

Diet Coke Tasted Mango…I can hear the execs sitting around in the concept room. 

“We need to show everyone that it’s not just for your colleagues in accounting anymore!”

“How about we put a dictionary-definition millennial in front of a yellow brick wall and she can hold a can of Diet Coke Twisted Mango, dance awkwardly, and mumble to herself?”

“We can let the music play for 30 seconds over her inane mumbling and $5 million well spent! Right?!” 

I guess it did its job…I am now painfully aware that Diet Coke comes in mango. 

Here’s what the real MLK speech sounded like on February 4, 1964:

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LEAKED: Your Guide to the Super Bowl Commercials and Betting Props https://mediaguystruggles.com/leaked-your-guide-to-the-super-bowl-commercials-and-betting-props/ https://mediaguystruggles.com/leaked-your-guide-to-the-super-bowl-commercials-and-betting-props/#respond Fri, 02 Feb 2018 22:30:00 +0000 http://mediaguystruggles.com/2018/02/02/leaked-your-guide-to-the-super-bowl-commercials-and-betting-props/ Okay, so where am I? Before I get to the top Super Bowl commercials leaked before Sunday, I just want to say that I feel a huge measure of vindication. “Why?” you ask? Because of stories like this from Variety: Madison Avenue Hopes Super Bowl Ads Won’t Get Trumped by Politics Analysis: Big Game. Small […]

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Okay, so where am I?

Before I get to the top Super Bowl commercials leaked before Sunday, I just want to say that I feel a huge measure of vindication. “Why?” you ask? Because of stories like this from Variety:

Madison Avenue Hopes Super Bowl Ads Won’t Get Trumped by Politics
Analysis: Big Game. Small Ads?

Madison Avenue heavyweights say they don’t want their ads to play off politics or social issues in Super Bowl LII. Will the commercials be as memorable as in years past?

Last year, post-Super Bowl, I said to “Blame Trump” for all of the misguided ads built for the game to combat the President and his perceived (or not-so-perceived agenda). The ads may have resonated for the snowflakes, but those of us who spend money in big quantity on consumer goods were appalled. True be told, I am still a little salty at my colleagues in the advertising world who let these ads push forward. I’ll run down the winners and losers (mostly the losers) next week after I digest them in the moment.

Currently, I’m scouring the prop bets for the Super Bowl on Sunday and pretty thankful I placed a few dollars on the Eagles early and got six points back (the current line as of posting is the Patriots -4). What does that mean? I means the New England Patriots can win by five points and I can still win my bet. I’m feeling good about this since the the Patriots have won five of these recently, all by less than five points. Easy money? Ha! Only Las Vegas, offshore books, and local bookies make money on the big game.

Back to the prop bets, I’m considering a few:

-The coin toss is a fun prop that even the most casual bettor can embrace. This bet is slightly more advanced than picking heads or tails, but I like it more as there are some fun trends to note and wager on. Regardless of which side of the coin is called on Sunday—and for the record heads has come out 24 times and tails 27 times throughout the history of the Super Bowl—the NFC has found a way to consistently win the toss over the last two decades. The team representing the conference has won 18 of the last 20 coin tosses. My Pick? The Team That Wins Coin Toss Wins Game: No (-103).

-Color of Bill Belichick hoodie (must wear hoodie for action)
  • Grey +120
  • Blue +140
  • Red +500
-Will winning team visit White House?
  • Yes -200
  • No +150

Total number of Donald Trump tweets during game?

  • Over 5.5 (-115)
  • Under 5.5 (-115)
I mean you can bet on anything, even the halftime show:
#SBLII props from @BetDSI

Timberlake first song

Can’t Stop The Feeling! +150
Sexyback +175
Rock Your Body +400
Cry Me A River +500
Mirrors +550
Filthy +750
True Colors +800
Love Never Felt… +900
What Goes Around…Comes Around +1000
Senorita +1250
Suit & Tie +1500
Field +200

— Covers (@Covers) January 23, 2018

Click here for the complete Super Bowl LII Prop Betting List…but before you do, watch the Top 15 Leaked Super Bowl LII Commercials:

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