Apple iPad Archives - Media Guy Struggles https://mediaguystruggles.com/category/apple-ipad/ The Media Guy. Screenwriter. Photographer. Emmy Award-winning Dreamer. Magazine editor. Ad Exec. A new breed of Mad Men. Fri, 02 Apr 2010 15:02:00 +0000 en-US hourly 1 https://mediaguystruggles.com/wp-content/uploads/2023/07/MEDIA-GUY-1-100x100.png Apple iPad Archives - Media Guy Struggles https://mediaguystruggles.com/category/apple-ipad/ 32 32 221660568 Modern Family gives iPad some free love https://mediaguystruggles.com/modern-family-gives-ipad-some-free-love/ https://mediaguystruggles.com/modern-family-gives-ipad-some-free-love/#respond Fri, 02 Apr 2010 15:02:00 +0000 http://mediaguystruggles.com/2010/04/02/modern-family-gives-ipad-some-free-love/ “Modern Family” on ABC Wednesdays is my new MUST SEE. But, for all that love cascading from the father in Modern Family the other night, they should’ve been paid. I came to find out that this episode where the family weirdly bonds together to find daddy a new Apple iPad was free love. Other than […]

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“Modern Family” on ABC Wednesdays is my new MUST SEE.

But, for all that love cascading from the father in Modern Family the other night, they should’ve been paid. I came to find out that this episode where the family weirdly bonds together to find daddy a new Apple iPad was free love. Other than getting some test run iPads for the show, Apple didn’t give any form of commercial consideration for the show; shoot, they didn’t even give the cast free iPads or buy a :30 spot of airtime. I’m a huge fan of product placement, but if I were a network or production executive I might wonder why they are giving away advertisements. Product placement is the wave of the future for advertising. In this case, it’s a testimony to the ravenous following Apple has currently that they can pull it off gratis!

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