But, for all that love cascading from the father in Modern Family the other night, they should’ve been paid. I came to find out that this episode where the family weirdly bonds together to find daddy a new Apple iPad was free love. Other than getting some test run iPads for the show, Apple didn’t give any form of commercial consideration for the show; shoot, they didn’t even give the cast free iPads or buy a :30 spot of airtime. I’m a huge fan of product placement, but if I were a network or production executive I might wonder why they are giving away advertisements. Product placement is the wave of the future for advertising. In this case, it’s a testimony to the ravenous following Apple has currently that they can pull it off gratis!

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