The COVID-19 Commercial Pivot
Okay, so where am I? I’m just like the rest of you, hunkered down watching Anderson Cooper talk to 22-year-old Harvard researchers predicting a two-year nightmare of mask wearing and hearing reports from Los Angeles Mayor Eric Garcetti tell us that the Hollywood Bowl is closed this year and we won’t have sports until 2021. […]
Slow Down
How to slow down your life…right now…just as soon as I see what my Starbucks name is… In what is definitely solid proof that the Internet (and Starbucks for that matter) is a place of endless possibilities, some brilliant dude or dudette has created a name generator that simulates the experience of having your name […]
Logos: Inside the Creative Lab
Famous last words: “Can you whip out the logo for new client today?!” Are you kidding me? “Whip out a logo?” It’s not as easy as it looks. Every person from the CEO to the janitor gets to weigh in on the new brand identity. It’s simple, right? Think again. There’s more to whipping out […]
