I’m up late, late late, So many pressing projects…

• A college magazine to put to bed…
• My Los Angeles Kings Jewels From The Crown columns...
• Research on the next big idea for the next Clio Award…
• Planning the former Communist bloc holiday trip in two weeks…
• Christmas gift wrapping…

But then, I came across this from 2017:

Of course, great advertising also comes out around the holidays. Each year, the flood of Christmas-themed commercials is the earliest indicator that the holiday season is upon us. I’ve got my favorites. I’ve also worked on some great campaigns. Here are some of the best holiday commercials of all time.

Coca-Cola 
“Catch”


Coca-Cola cornered the Christmas market decades ago with their holiday ads featuring Santa Claus. Shoot, Santa started shilling Coke even before he took up smoking. Now the holidays and that hourglass-shaped bottle go hand-in-hand.

AT&T 
“Reach Out and Touch Someone”

Back before FaceTime and when long distance was $2.49 a minute, grandpa could read bedtime stories.

Hershey’s Kisses
“Holiday Bells”

Imagine if a tree shaped outline of chocolate could play “Jingle Bells”…

Folgers Coffee
“Peter Comes Home”

Peter plays Santa and brews coffee. Simple and heartwarming.

John Lewis 
“Man on the Moon”

We don’t get to see these here in the Stats, but across the pond, the ad folks over at John Lewis know how to make a Christmas commercial.

Campbell’s Soup 
“Snowman”

Before Olaf we had the Campbell’s Soup snowman…”M’m! M’m! Good!”

The post The Power of Christmas appeared first on Media Guy Struggles.

Okay, so where am I? 


I’m at the Microsoft Theatre in Downtown Los Angeles taking in the 69th Emmy Awards and trying to get one of those drinks loaded with bitters that Stephen Colbert and Jimmy Kimmel are sharing.

No luck.

Speaking of luck…last year I waxed poetic (very much tongue-in-cheek) about flirting with the Emmy statuette and her going with a hundred or so other writers, producers, actors, and actresses. This year was different. Sometimes you get lucky a second time.

Flirt no more…

This year also saw my return to the red carpet, and honestly the two best parts of my night was watching Lena Headey and Sophie Turner (both of Game of Thrones) scarf McDonald’s fries and milk shakes on their way to the red carpet. At the end of the entertainment debauchery, it was a fantastic night for Hulu, which proved to be a late bloomer to the original scripted series game. Sunday, it became the first streaming service to win an Emmy for Best Series for The Handmaid’s Tale, leapfrogging Netflix and Amazon.

Hat’s off to the marketing folks at Hulu. Seriously, how much of the public do you think has seen The Handmaid’s Tale? Certainly the voters have (again a credit to Hulu marketers), but it goes into the category of the things that make you go “hmmmmmmmm.” Does this show have 1/100th the audience penetration of This Is Us? At the end, it was a triumph for not-widely-viewed series, led by The Handmaid’s Tale and Black Mirror (Netflix). It was also a big night for Big Little Lies and Veep which held onto the best comedy series and best lead actress in a comedy series titles. Women broke that glass ceiling through with wins for Lena Waithe and Reed Morano (you’ll have to look them up to know more, sorry. I didn’t know who they were before last night). 


Back to the red carpet…whatever you think the carpet is like, think again. Here’s a taste:

During the show, I decided to troll celebrity and celebrity-ish Twitter accounts looking for behind the scenes tidbits. I mean celebrities are people too. Right? Let’s see:

Red Carpet Gallery

Maybe because there’s no McDonald’s north of the wall…

Nice that Keith Urban and Nicole Kidman stopped their PDAs long enough for a few pictures.

Anna Chlumsky, robbed again.

Poor Justin Timberlake…

Keri Russell and Matthew Rhys of The Americans. In my world, these two would win every year.

Yeah, I don’t get this guy either.

Alec Baldwin. Genius. Pure.

Another win for Julia Louis-Dreyfus.

The new Dream Team (if you don’t know who these ladies are, watch more movies)

Just some serious eye contact with Reese Witherspoon is all…

This streak you have going is pretty, pretty, good!

The post Getting Social at the Emmy Awards appeared first on Media Guy Struggles.

It’s Oscar® Week and that means I’m the Media Guy by day and the Oscars Guy by night. Before I let you know about the happenings this week in Beverly Hills and Hollywood, I want to say that I’m pretty moved that Saturday Night Live picked up on my outrage over the pandering of the Super Bowl LI sponsors and parodied it:

So what does Oscar Week mean? It means a lot of nights in Beverly Hills at the Samuel Goldwyn Theater leading up to the red carpet madness on Sunday. The rare chance to dive into the minds of filmmakers and producers is at the forefront with the excellent symposiums that the Academy of Arts and Sciences allows access to folks like me on the five days leading up to the telecast.

The lineup is beyond hyperbole, but rest assured, it is amazing:

Last night – SHORTS: ANIMATED AND LIVE ACTION, hosted by Dead Pool director Tim Miller. More on this one on other media outlets (yes, I’ll post links), but Miller was the best symposium host in the six years I have been going to Oscar Week events. He was honest, funny, intelligent and obviously channeling his inner Dead Pool. All I can say is I want more of Tim Miller movies. Like now.

Tonight – DOCUMENTARIES, hosted by Documentary Branch Governors Kate Amend and Rory Kennedy

Thursday – ANIMATED FEATURES, hosted by Pete Docter (Toy Story, Monsters, Inc., Up, writer) and Jonas Rivera (Inside Out and Up Producer)

Saturday – FOREIGN LANGUAGE FILMS

Also Saturday – MAKEUP AND HAIRSTYLING SYMPOSIUM

For those of you that care about such things, I will do my darnedest to get my Annual Backstage at the Oscars column up fast on Sunday night. That’s always a tricky proposition to transcribe the winners’ speeches and fact check it all. Traditionally, these are among the most read columns of the year and this year was no different with the 2016 column still in the top three as I write this. In case you missed any, here are the previous five Backstage columns:

Usually I wait for the Sidebars about the Oscars, but I thought you should be prepared earlier, rather than later. Without further ado…

Uncle Oscar always looks so good!

• With 14 nominations, La La Land ties the record held by All about Eve (1950) and Titanic (1997).
• With their Best Picture nominations for Moonlight, Dede Gardner and Jeremy Kleiner become the first individual producers to have nominations in the Best Picture category in four consecutive years.
• La La Land is the first musical with original music and story to receive a Best Picture nomination since All That Jazz (1979) and the second since Anchors Aweigh (1945).
• With his Best Picture nomination for Manchester by the Sea, Matt Damon becomes only the third individual to be nominated in the Acting, Writing and Best Picture categories. The others are Warren Beatty and George Clooney.
• Denzel Washington is the seventh individual to receive Acting and Best Picture nominations for the same film, joining Warren Beatty, Kevin Costner, Clint Eastwood, Brad Pitt, Leonardo DiCaprio and Bradley Cooper.
• In the acting categories, seven individuals are first-time nominees (Andrew Garfield, Mahershala Ali, Lucas Hedges, Dev Patel,
• Isabelle Huppert, Ruth Negga and Naomie Harris). Six of the nominees are previous acting winners (Denzel Washington, Jeff Bridges, Natalie Portman, Meryl Streep, Nicole Kidman and Octavia Spencer).
• Meryl Streep extends her lead as the most nominated performer with her 20th nomination.
• Kubo and the Two Strings is the second fully animated film to be nominated in the Visual Effects category. The first was The Nightmare before Christmas (1993).
• With a running time of 7 hours 47 minutes, Documentary Feature nominee O.J.: Made in America is the longest film ever nominated for an Academy Award.
• Mica Levi, nominated for Original Score for Jackie, is the eighth woman to be nominated in the music scoring categories.
• Thomas Newman’s nomination for Original Score for Passengers is his 14th and brings the total for members of the Newman family (Alfred, Lionel, Emil, Thomas, David and Randy) to 90, more than any other family.
• Stuart Craig has the most nominations for Production Design of any living person with 11. The all-time record in the category belongs to Cedric Gibbons with 38 nominations.
• Kevin O’Connell and Andy Nelson, each with 21 nominations for Sound Mixing, are tied for the most nominations in the category since nominations began going to individuals in 1961.
• With their nomination for Sound Editing for La La Land, Ai-Ling Lee and Mildred Iatrou Morgan become the first female team to be nominated in the category. Six other women have a combined total of 10 nominations and five wins for Sound Editing.
• Kim Magnusson, with his sixth nomination for Live Action Short Film, has produced the most films nominated in the short film categories of any living person.
• “The Empty Chair” from Jim: The James Foley Story is the seventh song from a documentary feature to be nominated and the fifth in the past five years.

The post Oscar Week 2017: It’s On! appeared first on Media Guy Struggles.

I mean tickets to the Golden Game? Super Bowl 50? In San Francisco? Club Level? Running elbows with the bourgeois of the world like Beyoncé, Pres. Obama, The Mannings, and Katy Perry? I mean who wouldn’t want that?

But then “$3K PER TICKET” smacked me on the brain like an errant elbow from your girlfriend who’s tossing and turning in bed after a 10-tequila-shot bender at 4a in Vegas or Monte Carlo.

Three thousand dollars? And six thousand dollars for two? Face Value? Who would pay $6,000 for Super Bowl tickets and feel good about themselves while drinking $15 beers in their plush club level seats while behemoths slam into each other while involving concussion protocols that can only truly be determined after death? I mean $1 a day helps a whole family eat three squares in Southern Sudan right?

C’mon NFL, really? Are you donating a part of this to some kind of charity? Sheesh! So right there I made my Stub Hub commitment to scalp these suckers and help out the world. Final result ended with an $8,000 donation to a local food bank.

Will I regret it? No way. It’s not like it’s a Kings-Capitals Stanley Cup Final ticket, right?

Okay, so where am I?

I’m at home waiting for my chili to finish cooking so I can have my Hebrew Nationals (a package of seven cost me $3.99, while a single hot dog at Levi’s Stadium would have run me $8.00; I think I made a good choice to sell my tickets and watch at home, don’t you think?).

Based on one of the best Super Bowl commercials (there weren’t many), I should have stuck with Heinz condiments. Heinz’s clever blend of America’s love of a dog commercial and blended it with a time-honored brand and a dash of quirk. The Heinz’s Wiener Stampede jumped from the field and into our hearts. It also proved that if you had a big hit in the 70s, then you can make money in 2016 (ala Harry Nilsson’s “Without You”).:

I think I may have stumbled on my true calling: Athlete fixer. Last year, I reached out to Seattle Seahawks’ running back Marshawn Lynch to be his media coach. Before that, I detailed how to eliminate your stage fright. This year it’s Carolina Panthers’ quarterback Cam Newton who needs a little Media Guy help. His post-game presser was a personal disaster. For a guy who makes $10 mil annually in endorsements, he sure needs a lessen in humility. His three-minute talk to the media included nine answers that were three words or less. Someone should have taken him aside before walking into that room. Where was his Jerry Maguire? Where was the Panthers’ PR person to protect their most valuable player asset? C’mon Panthers! You’re better than that!

So Cam, as I told Marshawn, next time you ready yourself to Superman into a press conference after a humbling defeat, give the Media Guy a ring…or just email me.

(BEST) AD OF THE WEEK/MONTH/WHATEVER
Anheuser-Busch

After Helen Mirren’s commercial scorned us not to drink and drive, but then winds up drinking a beer and says, “This is suppose to be fun,” Peyton Manning slipped in the most effective commercial of them all. With everyone hanging on his post-game interview, pondering if he will announce his retirement, he instead listed his top priorities right now, saying he was going to drink a lot of Budweiser.


Holy ad messaging contradiction!

(RUNNER UP) AD OF THE WEEK/MONTH/WHATEVER
Baldwin Bowl

(WORST) AD OF THE WEEK/MONTH/WHATEVER
Mountain Dew’s puppymonkeybaby

Creepy and disappointing! When that ridiculous thing hit the screen with its bad Godzilla-like stop motion CGI and started licking the guy’s face somehow inspiring him to drink the new Mountain Dew drink, I wanted to punch the television. But what do I know?

The abomination of a commercial was trending on Instagram, Twitter, and Facebook all day. The ad garnered Mountain Dew almost 70,000 mentions** Good, bad or ugly, viewers wouldn’t stop talking about this nightmare.

Dude on Twitter said it best:

*- According to Market Watch
**- According to Amobee Brand Intelligence

The post At first I was like, “Holy F#%king Super Bowl Tickets, Batman!” … appeared first on Media Guy Struggles.

Super Bowl 50 officially kicked off with Media Day Super Bowl Opening Night and there’s a lot going on in Northern California. I mean this could be Peyton Manning’s last rodeo, players are wearing wrestling masks and the game will be on in Hungary! The SAP Center, which is usually home to the chokers known as the San Jose Sharks, is now home to the “Golden Game’s” opening night.

Needless to say, I did not get an exclusive with Peyton Manning.

I really want to know how anyone gets any good stories from this day without insider access. There are literally thousands reporters hunting both teams asking the same old questions and getting the same old answers. Some of the goof balls reporters are dressed as super heroes, clowns, and brides turning the already insane day into a mockery of media reporting.

As I look around the arena, I am immediately reminded and how America is a sucker for everything football. Upwards of 7,000 fans paid $30 just for the privilege of sitting in the stands and watch the players say as little as possible in their quest to get back to their hotel for room service as soon as possible.

Speaking of insider access, Miss Universe, Pia Wurtzbach of the Philippines, certainly has it. She’s covering the festivities for Inside Edition. Gossipers inside the madness whispered that a bitter Miss Colombia was denied a press credential…well, that’s what Steve Harvey told me.

I’m still a little bitter myself that the Super Bowl package at the Fairmont hotel seems to be sold out. The five-star hotel has a $1 million party package which includes a four night stay for six in their 6,000-square-foot penthouse and 22 tickets to the game. I was really counting on this package.


Back to Pia, she was up front, sash and all, dancing with the players:

Last year’s Super Bowl XLIX between the the Patriots and the Seahawks was watched by almost 155 million viewers. For those of you scoring at home, that the most-watched show in the history of American television. This is why ads on the telecast cost a whopping $5 million for a thirty second spot. It seems that every single spot will star a dog, a donkey, or Alec Baldwin touting Amazon’s ripoff of Siri featuring the voice of “Alexa.” Early buzz has the Honda Sheep as the media darling. In the spot, sheep sing Queen’s “Somebody To Love.”

Ah, Sheep…the perfect metaphor for the mass of naive consumers susceptible to dreamy television commercials. But seriously, Keith Quesenberry of Messiah College and Michael Coolsen of Shippensburg University came out with a new study of Super Bowl ads, The researchers said that William Shakespeare holds the key to a great ad. Time.com they concluded that the most successful, well-liked ads are presented as mini-movies in a five-act story structure such as that favored by legendary playwright William Shakespeare. Why you ask? Well, the study found many of the best ads follow “Gustav’s Pyramid,” the five-part story structure — exposition, rising action, climax, falling action and denouement — adopted by 19th Century German novelist Gustav Freytag.

Jose Mendin’s Korean Fried Chicken Wings (below)

Sirius XM satellite radio will offer up eight languages of the game on Sunday, including a Hungarian broadcast. Somewhere in Budapest, a woman preparing her goulash (in lieu of chicken wings) is wondering aloud how she’s going to make it to the 12:30a kickoff time.

Speaking of which, how did chicken wings become the official snack of America’s most-watched event? The National Chicken Council estimates that 1.3 billion wings will be eaten by Americans on Super Bowl Sunday. That’s 39 million more than last year! The NCC also notes that that Charlotte residents spend over $1,400 on wings per $1 million spent in local grocery stores. That’s almost three times more than the $480 devoted to wings in Denver. Apparently, the wing is king. I’ve provided a brilliant Korean wings recipe below. Why? Because every great American party needs some culture.

Lady Gaga is performing the national anthem. Considering her performance at the Oscars let’s us know she will do just fine. The betting over/under is 2 minutes 20 seconds for Lady Gaga’s pregame national anthem on Sunday. What prevents Gaga from telling all her family and friends to bet big on the “under” and then coming in at 1:57? Hey, I’m just asking!

The Q Factor. Sports and entertainment research company, Repucom, which measures the metrics on almost 4,000 celebs and athletes and celebrities reports that Panthers QB Cam Newton now has a better “influential score” — the ability to change people’s perceptions — than President Barack Obama, Donald Trump, and Hillary Clinton. Now you know who to write-in this November.

Helen Mirren’s anti-drunk driving Super Bowl ad for Anheuser-Busch/Budweiser smacks of hypocrisy:

Bud shouldn’t get to preach against drunk driving any more than Smith & Wesson gets to preach about gun violence.

Carolina Panthers cornerback Josh Norman wears a wrestling mask on Media Day Super Bowl Opening Night. Photo: Jerry Lai, USA TODAY Sports

AD OF THE WEEK/MONTH/WHATEVER


The Evolution of Barbie

“We believe we have a responsibility to girls and parents to reflect a broader view of beauty.” These are just a few words from Mattel’s senior vice president after the toymaker announced a new line of inclusive, diverse Barbies. The new spot won’t appear on the Super Bowl telecast, but it deserves a spot here on the Media Guy Struggles:

The post Media Day at the Super Bowl appeared first on Media Guy Struggles.

Reason no. 1,341 why I love writing the annual “Oscars Backstage” column: My agent.

I need a slightly smaller version of this one!

Last year, I reported on my tear-inducing plea to my agent imploring him to draw a map for me so I could be in a position to bring him that wondrous eight-pound statuette. After his two-word reply (“I will”), I was buoyed by the prospects. Multiple scripts in hand and a fully rehearsed Oscars acceptance speech in hand has gotten me nothing.

And yet …

I keep dreaming. We keep dreaming. We take the words of Best Adapted Screenplay winner Graham Moore (“The Imitation Game”) when he says on stage, “Stay weird, stay different. And then when it’s your turn and you’re standing on this stage, please pass the same message to the next person who comes along.”

Powerful stuff. I almost cried. Again, here’s to dreaming.

The red carpet was something to behold once again…rainy with a frenzy of Haute Couture and modified tuxedos. I had an optimum spot next to Rolling Stone magazine, mostly because I overheard so much. Like how shocked Michael Keaton said he was to be nominated for his first Oscar and how Julianne Moore said her her two dogs are “more work than my kids.” John Travolta was all hands on the red carpet and onstage (nearly groping Idina Menzel Alas, there was no Jennifer Lawrence or Angelina Jolie to stalk, er, photograph. That, however, did not derail this Media Guy. I found a new favorite: Marion Cotillard.

She has an amazing allure and even giggled when I said “take me home with you to France.” Made me root for her all night, but who can argue with the performance of Julianne Moore in “Still Alice” and that incredibly infectious laugh. It pays to be Alec Baldwin’s wife onscreen these days…

And, although the Neil Patrick Harris hosted show dropped 14% over last year’s Ellen DeGeneres selfie-fest, it was still watched by 34.6 million between 8:30 and 11 PM (early results). That’s why advertisers spend a $1.95 million for a thirty second commercial on Oscars telecast.

As they say, a picture is worth a thousand words, so here’s The Media Guy’s journey and perspective backstage at the 87th Academy Awards® with a handful pictures and about 1,500 words including interview excerpts and intimate insights.

BACKSTAGE INTERVIEW WITH: 
Julianne Moore, “Still Alice”
Performance by an Actress in a Leading Role

Finally with Uncle Oscar. Julianne brings home the gold (Aaron Poole / ©A.M.P.A.S.)

Q.    I just want to say that you are the most patient actress in town.  Five times nominated and you finally won it.  And I want to know, do you think they played a role in the way in that you won this for a film that meant so much to you?

A.    Oh, I don’t know.  You know, I mean, I believe in ‑‑ I believe in hard work, actually, you know. And I think ‑‑ and I like stories about ‑‑ mostly I like stories about people.  I like stories about real people and real relationships and real families, and that’s what I respond to.  And this movie had all of those things in it.  It was about a, you know, it’s about a real issue and relationships and who we love and what we value.  And so that’s important to me too.  But I mean, I think just, at the end of the day, it’s the work.  You know, it’s being able to do work that I love that’s been so rewarding.  And this is just amazing.

Q.    We’re very eager to see more films that are adult drama, serious films.  And I’m wondering, films like yours, BIRDMAN, do you think that will have some sort of impact in an industry that is driven by these, you know, huge special effects, that whole type of movies?

A.    I hope it does.  I think there’s an audience for movies like this.  I go to the movies because, like I said, I like to see complicated, interesting stories about people and relationships, you know.  So I think whenever there’s success with films like this, then they kind of ‑‑ even people think about them more.  I don’t know.  You know, you never know.  You know, at the end of the day, Hollywood is also a business, so I think it depends on how many people buy tickets.

What’s it like backstage? Watch it here:

BACKSTAGE INTERVIEW WITH: 
Eddie Redmayne, “The Theory of Everything”
Performance by an Actor in a Leading Role

Q.    Eddie, what are you going to be saying to Stephen Hawking following this win?  And are you going to be taking the statuette to show him as well?

A.    I think I will certainly go to Cambridge at some point to see Stephen, Jane, Jonathan, and the Hawking children.  They have been so kind to us the whole way through this process.  And it’s ‑‑ I’m one of those people when I watch a film, I believe what I see on screen.  And so our responsibility to tell their story truthfully and authentically was…we felt it.  And so, their support throughout has been amazing.  Any excuse to go back to Cambridge, it’s such a beautiful place.  So, yeah, I will definitely go and show it.

Redmayne is REALLY happy to be an Oscar winner. (Aaron Poole / ©A.M.P.A.S.)

Q.    First of all, very well deserved for an outstanding performance.  Can you express your feelings when you went up on stage and received the Oscar?  And how will you celebrate this amazing day?

A.    I didn’t hear you say the word.  That’s so weird.  How did I feel?  How did I feel?  I don’t ‑‑ I mean, the fact that it was Cate Blanchett giving it, I mean I did a film called THE GOLDEN AGE ‑‑ ELIZABETH:  THE GOLDEN AGE with Cate and it’s one of the first films I did, and I just think she’s such an exceptional actor.  And so I was recovering from that excitement of seeing her, and then just trying to bury all this frenzy of nerves and white noise and trying to speak articulately and, of course, you then forget everything but it just felt like a euphoria really, an extraordinary euphoria.  It’s something I will not forget in a hurry.

Q.    I wanted to ask you about the pressures of playing someone that is still alive because obviously there’s a lot of bio pics, and there obviously is a huge weight like for Alan Turing and THE IMITATION GAME.  But with this, that person is going to watch that movie.  How did you feel about it and how did that change your approach to it?

A.    I don’t know if it changed my approach, but what it did was there were various things of this job.  I ‑‑ in preparation, I met people living with ALS, they let me into their lives, they were incredibly kind to me.  It was essential to me that I was authentic to what that experience is like.  Then it’s about the science, getting the science right, you know, and then of course the main thing about Stephen, Jane, Jonathan and the kids is being true to them and then also making an entertaining film.  There were basically so many things that like terrified me about this film, but of course it galvanizes you, it makes you ‑‑ when the stakes are that high, it does force you to work harder and so that’s what I tried to do.  And yeah, it’s been amazing.

BACKSTAGE INTERVIEW WITH: 
J.K. Simmons, “Whiplash”
Performance by an Actor in a Supporting Role

J.K. Simmons says call your mom and dad, but never text.

Q.    With all of your long credits in stage, screen, television, T.V. commercials, what does this Oscar win mean to you?

A.    Well, maybe more people saw me tonight than see me in the commercials for the first time, because I know those are seen by more people than the films.  This is the, you know, the cherry on top of this extraordinary experience that WHIPLASH has been for me.

Q.    I got the feeling that you wanted to talk a little more about when you said, “Call your mom.  Call your dad.”  It felt like you wanted to go somewhere with that.

A.    I got out most of what I wanted to, and I was somewhat taken aback by the response from people that I don’t know, honestly.  So, but no, I said most of what I wanted to say.  I never go up there scripted, really.  Most of it came out.

Q.    You know, this has been quite a triumphant time, and we always talk about, especially actors, how do you cope with the down times how, do you cope with the lean times.  I’m always fascinated with how do you cope with success?  How have these weeks added up, looking back?  Thrilled?  Scared?  What?

A.    Yeah, it’s definitely more tiring than the lean times.  The lean times, you get plenty of sleep, and you are not flying around everywhere.  So there is that.  And for me, the lean times were a wonderful and beautiful part of my life, you know.  I was, you know, struggling, quote/unquote, for many years doing regional theatre for not much money all over the country and doing odd jobs in between, but I didn’t have a wife and kids to support.  So I had no responsibilities other than feeding myself and trying to be a decent human being and trying to get better at what I was wanting to do.  And I look back on those times with great fondness.

BACKSTAGE INTERVIEW WITH: 
Patricia Arquette, “Boyhood”
Performance by an Actress in a Supporting Role

Jared Leto congratulates Arquette. (Monica Almeida/The New York Times)

Q.    What was the biggest challenge in this project for you?

A.    The weird thing is there was no challenge, in a weird way.  I was just amazed that this filmmaker, Richard Linklater, wanted to make a movie about everyday people, people we don’t usually see in movies, and that he could get financing because it is a film business after all, and you can’t have a contract because Olivia de Havilland fought for us not to be in indentured servitude. So we have a seven‑year contract rule in America.  So, this little boy could have decided at seven years he wanted to walk away.  And even though it was a small budget movie, $2.8 million, he could have walked away in the middle of our movie.  To sort of find a financier to give us money, even though it was just $2.8 million.  That’s a big investment to make with no safety net.  And I was actually kind of blown away that the Producers Guild didn’t honor that because that really was such a brave move.

Q.    What do you think, given the comments you made tonight about someone like Amy Pascal, the former Sony Pictures head who said, effectively, that women should be better negotiators, that it’s not up to her to pay women more when she has effectively underpaid women.

A.    Again, I think we need federal laws that are comprehensive; in different states, they have altogether thrown out the Fairness Voting Act.  People think we have equal rights; we won’t until we pass a Constitutional amendment in the United States of America where we pass the ERA once and for all and women have equal rights in America we won’t have anything changed.  This morning, you know, there’s these things, the Mani Cam and so on and what are you wearing.  I’m wearing a dress my best friend designed.  We have been best friends since we were 7 and 8 years old.  I think she was the first person who ever said to me, what do you want to be when we grow up?  We were standing next to her Barbie Dream House.  I made fun of her because she played with a Barbie and my mom wouldn’t let us have Barbies.  She said, what do you want to be?  And I said I want to be an actor. What do you want to be?  She said, I want to be in fashion.  And she became a great fashion designer and she designed my gown, so it’s like wearing love.  And we started an organization, GiveLove.org. And instead of getting a manicure, which I was supposed to do this morning for that dreaded Mani Cam, instead, I ended up trying to pull pictures because we started a sweepstakes this morning for our charity to do ecological sanitation in the world.  Now when I saw Harry Belafonte’s picture up there, I remembered my mom.  She was an Equal Rights activist, she worked for civil rights.  And this is who I am.  This is the whole who I am.  I love my business, I love acting and I love being a human being on earth and I want to help.  I never saw this moment in me winning an Academy Award.  I never even thought I would be nominated and I was okay with that.  But you know what I did see?  I saw many things that have come true in my life, and one of them was helping thousands and thousands of people, and I have, and I will, and I will help millions of people.  Thank you.

BACKSTAGE INTERVIEW WITH: 
Alejandro G. Iñárritu “Birdman or The Unexpected Virtue of Ignorance”
Directing

The Big Winner of the Night.

Q.    Congratulations on your win.  You joked on stage that you were wearing the BIRDMAN tighty‑whities.  Are you actually wearing them?

A.    We should be in a more intimate context to show you, which I don’t think will happen.

Q.    Alejandro, tell me, from having this wild, artistic idea and seeing it all the way through to experience three Oscars with you, what’s the lesson of that for you?  What does that tell you about your ambitions?

A.    About what, sorry?

Q.    To take ‑‑ just like following this dream, how does the trophy sort of validate what you are doing?

A.    You know, actually, I think ‑‑ it’s a good question because I haven’t figured out why I did what I did in this film, why I took those chances.  I think it’s when you lose fear.  I think fear is an incredible ‑‑ fear is the condom of life, you know.  It doesn’t allow you to enjoy things, so certainly when you fucking get the condom out then you say, okay, probably get it or not, but at least that’s what it’s ‑‑ so I put it out.  So I did it without and this is the result.  It was real.  It was making love for sure.

Past Oscars Columns:
2014 – 2013 – 2012

NOTES ON THE SCORECARD:


Who wore it better…?

Monica…

…or Lady Gaga?

He’s got chills and they are a multiplying!:

John Travolta continues his Oscars onslaught. This time, Scarlett Johansson is the victim.

Finally, my top six favorites from the red carpet:

5) Anna Kendrick in her raspberry heaven of a dress…

4) The fedora’ed J.K. Simmons…

3) The spunk and fun of Reese Witherspoon…

2) Capt. Red Carpet: Adam Levine…

And my #1 favorite: Marion Cotillard:

The post Backstage at the Oscars: 2015 appeared first on Media Guy Struggles.

“Montana, huh?”

“You want to test your new product into Montana?”

“But, why?”

Twenty minutes later I took my directive and charted a marketing solution. But first it was time to speak with the natives. Or near natives.

I have a friend who decided it would be a good idea to save the world in Montana. That’s a wonderful concept, with the exception that I can’t possibly imagine living that far from the entertainment capital of the world. I mean to me living in Montana is like living in Edmonton. Even there they have a hockey team with five Stanley Cups. Buying media in Montana must be the same as buying media in Stockton, only easier.

So yesterday, I interviewed her to see what it’s like living in Montana. After all, how am I going to decide how to market this new chewing gum into our 44th most populous state?

———

Media Guy: So before living in Montana, what was it like living in L.A.?

Montana Friend: Living is L.A. is the equivalent of selling your soul for a patch of good weather, movie stars, gridlock traffic and superficial tans. Best of all, it can be taped live before a studio audience.

MG: What about living in Montana?

MF: Living in Montana is a lot like being duct-taped inside a storage container with a bunch of honey badgers. It’s dangerous and it’s probably going to be fatal no matter what.

MG: How can you tell the difference between dangerous mountain-people and not-as-dangerous mountain-people?

MF: At first everyone will seem like crazed-looking individuals who reek of meat-sweat and failure. Some of them will be dangerous and some will merely be your fellow Safeway patrons. After a while they will all be your friends.

MG: I hear garage sales are huge there.

MF: Beware of garage sales! They are actually traps.

MG: Traps for what?

MF: You start your morning with visions of finding those used albums in near mint condition or even a funky wooden radio from 1961. You go from telephone pole to telephone pole, guided only by those stenciled GARAGE SALE signs and then you arrive to junk heaven. Once you’re there and search the neatly organized merchandise, a delightful old lady named Gertrude will approach you. She’ll say “I have the best stuff inside.” When you bite, she’ll spring the trap. “So…have you enrolled in a fellowship
yet?” Then you’re toast. One hour to wiggle out of the Baptist Fellowship trap. Save your soul, indeed.

MG: It must be easier to drive in Montana than L.A.

MF: Au contraire. If you feel the need to leave the relative safety of your home and get behind the wheel, be prepared. You’ve just entered Grand Theft Auto on chaos mode. What’s worse is how exasperated you become because no one will notice that they nearly killed you. Instead they give you that “what the f**k are you doing on MY side of the road?” look.

MG: What about the bears? Have you honed your bear-fighting skills?

MF: You will be attacked by a bear at some point in your life here. These beasts remind you of Yogi Bear without the hat and tie. Don’t be fooled! They are ferocious killing-machines that are not controlled in any way. Your best bet to live is to find a rock that is blunt on one end for bludgeoning and sharp on the other for stabbing. You should definitely watch The Edge with Anthony Hopkins and Alec Baldwin because if the thought of beating/stabbing a monster that slightly resembles a Hanna-Barbara cartoon made you feel any emotion other than battle-rage, you will not survive. You know what? Nevermind. Bears always win, except if they are in a Hollywood movie.

MG: So why don’t you move back to L.A.?

MF: Because I love it here.

———

So believe or not, this cynical, but loving view of Montana gave me exactly what I needed: a pure, unadulterated view of a misunderstood state. And the perfect genesis of marketing genius.

Thank you Miss Montana!

The post Chewing Gum at the Office appeared first on Media Guy Struggles.

The words resonate.

They resonate everytime I go to those networking things. You know the ones everyone says you have to hit because you have to network in a time where we type our social interaction instead of speak it.

Those words belong to Alec Baldwin’s super-duper salesman Blake character in Glengarry Glen Ross. He’s inspiring. Intense. Undeterring. He lets you know that coffee is for closers, only.

Always
Be
Closing

Those are the ABC’s of business. If you want to compete in this global world you have to ask for that order. Then demand it. I hate these networking things. A bunch of cliques where they circle the wagons effectively locking out the walk-up. One guy always camped at the iced shrimp. And then there’s the know-it-all who can’t be bothered by your trival conversation. Yet, you have to get out of the office to meet those new people. You gotta close!

Now I’m not a command-the-room-kind-of-guy. I’m definitely the get-to-know-you-kind-of-guy. I like to sit down with you and have a drink and bond with you in a beneath-the-surface conversation. Next thing you know we are doing this regularly, doing deals and having fun along the way. Relationships are so much better than networking, aren’t they?

But since you have to be out there you might as well do it right. These events are full of companies vying for users’ attention so you need to separate yourself from the competition. You can do this by creating a compelling headline for youself with a opening billboard that explains who you are and what you do without it being like trying to figure out E=MC2 or why Jim Caldwell looks like a coaching Avatar.

After you get the someone’s attention, keep it. This is where creating persuasive content comes into play. THEIRS, not yours. Listen to what they want and who they are. This is like a date and always that no matter how much they laughed at your jokes in the Monday morning recap meeting your date is more concern with their feelings. Paramount to everything is that they want to know you like THEM!

If you have someone’s attention, now you have to get your new best friend to take action. Map a plan right there. Set a meeting. Show up on time. Be intelligent. Make it simple. It should be a simple step to get someone to want to do business with you, no more. You have the answers they need. Show them. Find a way to get to the cigars.

So if you haven’t been following, remember coffee is for closers only and cigars are for the fun once you close.

Remember luck isn’t for closers and don’t forget to follow me on Twitter (twitter.com/MarketingVIP) and Facebook (facebook.com/MarketingVIP).

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