Vision Dreams of Passion
Okay, so where am I? I’m in the middle of Hollywood with some interns (no, not Lewinsky-types, actual interns interviewing me for a Pepperdine University thesis they are writing for their masters degrees.) We were at a Starbucks because I was still reeling from losing $100 in the office pool. I bet all my M&Ms […]
The Maneater
These days have been rather pedestrian. Conceptualize the campaign. Craft the copy. Art direct the graphics designers. Gain approvals. Go into production. Rinse and repeat. The life of the Media Guy isn’t always so tame and simple…especially with the cameras role. Ah, the drama. Perhaps the biggest drama what you encounter behind the scenes. In […]
Making it at a Media Party
Oh let’s face it… …if you don’t know how to drink or look like you’re drinking while nursing a cold bevie, you’re going to have a tough time in the ad game. Advertising parties may or may not look like this 🙂 Before I get to the fun stuff, how about a quick rundown on […]
Ponderings…
“Advertising is what you do when you can’t go see somebody.”– Fairfax Cone In real life, when you go see someone, you’re usually not going to get something from them. Maybe you are. But more likely you’re going to share something with them. A story. A meal. Your thoughts on the latest Game of Thrones. Something. But […]
Drink Like a Mad Man
I have never missed an episode of Mad Men. No one quite gets this about me. However, if you only knew how similar this show is to the PR guy world I lived as a kid — even down to the Joan P. Harris (née Holloway) type that used to sashay down the halls of […]
Writer’s Block? Get to Ojai…
“Writer’s block is only a failure of the ego.” ― Norman Mailer Good old Norman had a lot of Hemingway in him. Direct and strong, no time for weakness. You could say he was very Hemingway-esque. No matter, because he pumped out some great work. Most us though can’t power through the writers block and […]
An Open Letter to Taco Bell
An open letter to Greg Creed, Chief Executive Officer and President of Taco Bell: What the hell happened to you on your way to the Pantheon of Advertising? I just can’t keep quiet anymore. Their latest spots practically made me throw up in my mouth. Have you seen the latest in a long string of […]
Tangentmakers and the Dreaded Key Card
Okay, so where am I? As always, my client looked a little cross-eyed after five-and-a-half hours of SEO, PPC and CRM Who knows what evil lurks inside the plastic hell? talk. Marketing buzz words layered with endless rationale will do that. Shoot, hearing about website analytics will bore the best of us, but this is […]
QUICK HITS: Uniform Advertising
The allure is there. The commercialization of sports. The money grab. The spontaneous dismissal of tradition. I’ve heard it all this week in response to the National Basketball Association’s announcement that they will soon sell advertising on their jersey—a move the league says could generate an additional $100 million. The outrage is borderline c
Advertising: Edgy or Over the Line?
Spirit Airlines had quite a 2010. Holding 200 passengers on a New York tarmac for hours and refusing to give water or bathroom breaks. Charging $45 for a carry-on bag. Stranding 16,000 passengers with a seemingly impromptu strike. Now the low-cost airline is making a new name for themselves: Frat Boy Advertising. Edgy and crude, […]
