Advertising: Edgy or Over the Line?

Spirit Airlines had quite a 2010. Holding 200 passengers on a New York tarmac for hours and refusing to give water or bathroom breaks. Charging $45 for a carry-on bag. Stranding 16,000 passengers with a seemingly impromptu strike. Now the low-cost airline is making a new name for themselves: Frat Boy Advertising.

Edgy and crude, their copywriters are pushing the envelope towards adolescent and chauvinistic. Two online ads caught my attention.

1) Notice the headline:

Many Unbelievably Fantastic Fares to Diving destinations.

2) How about this one?:

Many Islands Low Fares

Oral sex and sexy moms. There’s no wonder who their demographic is on this campaign.