3H Grade Pencils and George Carlin lead to the Big Idea
Click to enlarge Okay, so where am I? I needed some 3H grade pencils since I am sketching out a new look for my man cave and wanted an accurate drawing of case I need to be built. Standard No. 2 pencils won’t cut the mustard. Why you ask? Well, H leads are tremendously smudge-proof […]
The Inspiration of Mikey
When I was six and in first grade I used to walk myself home two miles alone, grab the key under the fifth brick from the back row of the orange box that sat on my Inglewood apartment porch, left myself in the house, lock the door behind me and turned on the babysitter known […]
The Tortillapocalypse is No Way to Treat a Media Guy
Okay, so where am I? I’m dealing with Tace Bell’s “Tortillapocalypse” and when you’re writing late night, what could be worse than not having warm flour tortillas to ease your late night needs to push through your writing block? Taco Bell is facing a tortilla shortage and it might be time to panic https://t.co/fBFCNEISNc pic.twitter.com/YXkibP1i42
Awards Season plus the Perfect Photo Shoot
Okay, so where am I? Currently I’m in the midst of In the midst of planning a photo shoot, Yeah yeah, I hear you. Rent a space, show up with a camera and some pretty models and push the little button on your camera. Nope, it’s not that easy, but more on that later. I […]
Down the Rabbit Hole with Infomercials
Okay, so where am I? Most of my regular readers know I am always on the search for that Big Idea. It’s something I learned the importance of from a, intimate David Ogilvy talkback I scored tickets through a viscous corporate ladder climber I was dating at the time. Research and writing were the keys back […]
The TV Station Sign-off: Six Wasted Hours of Ad Revenue
Today, it’s impossible to image the you could turn on the television and find nothing to watch. Yes, TV stations would simply shut down for the night. Back in the day, it cost too much to run programming overnight to a small audience without advertising revenue. Of course, the infomercial solved that problem. Someone was […]
Team with the Royals to Boost your Brand
Okay so where am I? I just opened the mail and declared that sometimes the USPS delivers some pretty things! In today’s mail was lovely letter from the 25th Annual Communicator Awards honoring excellence in Marketing and Communications. Whenever you get a letter from an awarding body that starts with “CONGRATULATIONS!” it’s got to be […]
ANCESTRY.COM: You Should Have Called The Media Guy!
Okay, so where am I? Well, it’s been a long wait. Over two weeks to be exact and I’m still waiting by the phone awaiting a call from either Margo Georgiadis, CEO of Ancestry, or senior VP of U.S. Marketing Caroline Sheu…or both. Perhaps it will be a conference call, who knows? So, why should […]
Traveling Will Change Your Life
Okay, so where am I? What am I always doing? Looking for that big idea. The ever elusive big idea. I get about two a two and one of them usually works out. I find those big ideas typically when I’m getting ready for a trip or actually on a trip. Traveling is my happy […]
These Dopes Can Kill You!
Okay, so where am I? Have you ever dealt with someone so thick you wanted to actually cry or just leave the room without a word? This is where I am…dealing with an obstinate, uniformed workforce will make you ill. As a matter of fact, idiots in the office are just as harmful to your […]
