Down the Rabbit Hole with Infomercials
Okay, so where am I? Most of my regular readers know I am always on the search for that Big Idea. It’s something I learned the importance of from a, intimate David Ogilvy talkback I scored tickets through a viscous corporate ladder climber I was dating at the time. Research and writing were the keys back […]
The TV Station Sign-off: Six Wasted Hours of Ad Revenue
Today, it’s impossible to image the you could turn on the television and find nothing to watch. Yes, TV stations would simply shut down for the night. Back in the day, it cost too much to run programming overnight to a small audience without advertising revenue. Of course, the infomercial solved that problem. Someone was […]
Team with the Royals to Boost your Brand
Okay so where am I? I just opened the mail and declared that sometimes the USPS delivers some pretty things! In today’s mail was lovely letter from the 25th Annual Communicator Awards honoring excellence in Marketing and Communications. Whenever you get a letter from an awarding body that starts with “CONGRATULATIONS!” it’s got to be […]
ANCESTRY.COM: You Should Have Called The Media Guy!
Okay, so where am I? Well, it’s been a long wait. Over two weeks to be exact and I’m still waiting by the phone awaiting a call from either Margo Georgiadis, CEO of Ancestry, or senior VP of U.S. Marketing Caroline Sheu…or both. Perhaps it will be a conference call, who knows? So, why should […]
