The Maneater
These days have been rather pedestrian. Conceptualize the campaign. Craft the copy. Art direct the graphics designers. Gain approvals. Go into production. Rinse and repeat. The life of the Media Guy isn’t always so tame and simple…especially with the cameras role. Ah, the drama. Perhaps the biggest drama what you encounter behind the scenes. In […]
Logos: Inside the Creative Lab
Famous last words: “Can you whip out the logo for new client today?!” Are you kidding me? “Whip out a logo?” It’s not as easy as it looks. Every person from the CEO to the janitor gets to weigh in on the new brand identity. It’s simple, right? Think again. There’s more to whipping out […]
